Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.

Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.

Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."

It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.

Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.

For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.

✨ Episode Topics:

00:00: Shifting Business Mindsets for Growth
02:51: The Role of Marketing Matchmaking
06:00: Understanding the CMO's Role
09:08: Building a Solid Marketing Foundation
11:52: Vetting Marketing Partners
15:04: Navigating Agency Relationships
17:55: The Complexity of Marketing Services
20:11: The Importance of Specialization in Digital Marketing
22:25: Long-Term Marketing Strategies and Budgeting
24:45: Building a Comprehensive Marketing Strategy
26:37: Success Stories: E-commerce Growth Through Strategy
28:00: Unique Approaches for Service-Based Businesses
31:52: Understanding the CMO Role
36:57: Advice for Aspiring CMOs

🔗 CONNECT WITH BEHDAD JAMSHIDI:

👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
💻 Website: https://cjammarketing.com/
🎧 Instagram: https://www.instagram.com/cjammarketing/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured

Hey everyone! Welcome back to another episode of The Aspiring CMO.

Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.

Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketing strategies.

We also explored the lessons learned from past experiences in PR and marketing failures, emphasizing the importance of focusing on the value proposition in outreach campaigns.

If you’re looking for inspiration and practical tips on SEO, creativity, and personal growth, this episode is for you. So, let’s tune in now.

✨ Episode Topics:

00:00: The Creative Journey of Link Building
05:03: Innovative Outreach Strategies
09:49: Crafting Compelling Emails
14:56: The Role of AI in Link Building
20:11: Building a Creative Team Culture
25:09: Lessons from the Past

🔗 CONNECT WITH BIBI:

👥 LinkedIn: https://www.linkedin.com/in/bibiraven/

💻 Website: https://bibibuzz.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us.

James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.

James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk.

His methods are straightforward and effective—things you can start putting into practice right after this episode.

And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.

So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around.

This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!

✨ Episode Topics:

00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
03:22 - 08:39: The Importance of Networking and Finding Mentors
08:39 - 14:36: Hiring and Structuring Marketing Teams
14:36 - 19:12: Managing Financial Risks in Marketing
19:12 - 29:39: Taking Calculated Risks in Marketing
29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder

🔗 CONNECT WITH JAMES DOOLEY:
👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
💻 Website: https://jamesdooley.com/
🎧 YouTube: https://www.youtube.com/@JamesDooley

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured