Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us.

James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.

James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk.

His methods are straightforward and effective—things you can start putting into practice right after this episode.

And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.

So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around.

This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!

✨ Episode Topics:

00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
03:22 - 08:39: The Importance of Networking and Finding Mentors
08:39 - 14:36: Hiring and Structuring Marketing Teams
14:36 - 19:12: Managing Financial Risks in Marketing
19:12 - 29:39: Taking Calculated Risks in Marketing
29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder

🔗 CONNECT WITH JAMES DOOLEY:
👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
💻 Website: https://jamesdooley.com/
🎧 YouTube: https://www.youtube.com/@JamesDooley

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

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In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.

We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference.

Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO.

So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away!

✨ Episode Topics:

00:00: The Role of Consumer Psychology in Marketing
07:29: Understanding Identities and Group Affiliations in Marketing
13:50: Psychographics: A More Effective Targeting Approach
19:31: Measuring Conversions and Tracking Results in Marketing
23:41: Finding Your Own Path in Marketing

🔗 CONNECT WITH SARAH:

👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
💻 Website: https://www.sarahpresch.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks.

If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you.

Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s holding them back.

He’ll also walk us through three stages of operation that, honestly, most of us haven’t figured out yet.

And if you’re relying on tools like ClickUp, or Airtable to boost your team’s efficiency, Kieran’s take might surprise you—he says they might just be giving us the illusion of getting things done.

So if you’re looking to streamline your operations and really understand what’s holding your marketing team back, stick around.

This episode could be just what you need to hear.

✨ Episode Topics:

00:00: Introduction and Background

03:07: The Challenges of Chaos in Business

08:52: The Role of Tools in Operational Management

10:50: Effective Task Management and Communication

17:51: Productizing Services for Efficiency and Scalability

24:57: Incremental Approach to Targeting Specific Industries

28:13: Identifying and Addressing Incompetence in the Workplace

36:04: Advice for Younger Self and Conclusion

🔗 CONNECT WITH KIERAN BROWNING:

👥 LinkedIn: https://www.linkedin.com/in/kieranbrowning/

💻 Instagram: https://www.instagram.com/kieranbrowning1/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured