• The 2021 Guide to SaaS Positioning - April Dunford

  • Jun 25 2021
  • Length: 56 mins
  • Podcast

The 2021 Guide to SaaS Positioning - April Dunford

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  • Summary

  • In this episode we discuss with marketing positioning legend April Dunford.

    Positioning is foundational to everything we do in sales & marketing.

    But what exactly is positioning?

    It’s a widely misunderstood topic

    April says...

    “Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about”

    If you’re building a SaaS business this is a must watch!

    We discuss,

    - What exactly is positioning anyway

    - The 5 Components of awesome positioning

    - How to tackle positioning and in the correct order

    - The intersection of jobs to be done & positioning

    - When to start positioning in SaaS

    - Choosing the right market

    - Positioning complex products

    - Marketing is not magic dust you can throw on bad positioning

    - Message testing around a positioning thesis

    - How April became a great storyteller

    - Radical differentiation in 2021

    - How to hire great marketers


    If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
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