In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.

Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment.

In this episode we cover:

• Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioning and the importance of crafting a compelling brand story;
• How to measure effectiveness of marketing activities is essential for scaling demand generation;
• How to get your CFO to approve big budgets;
• How to double a paid media campaign ROI through CRO and media mix optimization;
• The challenges of finding the right Google conversion signal;
• Finally, Shane reveals his strategies for working smarter, not harder.

Tune in and gain the knowledge you need to take your SaaS marketing efforts to the next level!

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rates.

Discover the true definition of strategy and how it plays a vital role in optimizing conversions. Whether you're a CMO or a marketing professional, you'll gain valuable knowledge about running statistically significant A/B tests and setting parameters for success. Learn how to identify your golden pages, those key areas that have a disproportionate impact on your bottom line, and uncover the meat versus potatoes approach to optimizing user experiences.

But what if your business struggles with low conversions? Don't worry, Andres has you covered. He provides practical recommendations for SaaS businesses facing this challenge. From leveraging media and qualitative research to refining your pitch and continuously iterating on your message, this episode will give you actionable advice to drive improvements and unlock growth.

We also explore the best experiments for SaaS businesses, the 80/20 rule of research, the art of prioritizing experiments, and even some intriguing experiments that yielded remarkable results. With Andres' wealth of experience and expertise, this episode is a goldmine of knowledge for anyone looking to enhance their CRO efforts.

Tune in and get the insights you need to supercharge your conversion rates and achieve remarkable results.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success.

Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He's a New York Times, Inc., and Forbes contributor, and has lectured at UC Berkeley and Stanford.

But Andy's approach is not just about research and creativity. It's about empathy and connection. He cares deeply about his clients and their audiences, and helping leaders find their true voice is what really drives him.

Join us for a deep dive into the art of storytelling for businesses. We'll analyze the best pitch deck ever, explore how to implement The Strategic Narrative and learn key lessons from Andy's experiences working with over 100 companies. Plus, we'll discuss how to get your team aligned and fully engaged in crafting a narrative that truly resonates.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!