In this week's episode, we're going to unpack the golden rule in marketing - when it comes to attracting an audience, we need to first focus on what our potential clients want before talking about exactly what they need. This is a very common mistake that so many coaches are making, which is screwing up their entire marketing strategy and stopping people from ever pushing follow in the first place because their approach is back to front.

I’m going to share with you this simple shift you can make with the language that you are using, which is going to make all the difference in attracting your audience.

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Join our 6 Figure Coaches Facebook group: https://www.facebook.com/groups/coachingbizsecrets HOW TO SIGN NEW CLIENTS EVERY WEEK MINI COURSE - FREE mini course sharing the specific strategy you can use to start signing new clients every week and build a $15k per month coaching business. https://www.lukepage.com.au/clients 10 (VERY NON SALESY) SALES SCRIPTS - 10 FREE, 1 liner scripts you can use to ask your audience to get more leads and clients. Perfect for your stories, posts, DM’s and emails. https://go.lukepage.com.au/sales_scripts