In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing.

James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients.

Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice.

Key Takeaways:

• Develop a growth mindset to embrace failures, take risks, and accelerate your marketing career.
• Focus on building connections and addressing audience pain points in B2B marketing.
• Use LinkedIn effectively to establish trust and grow your online presence, with an emphasis on the power of personal pages.
• Prioritise content that evokes emotion and connection, with simple designs and compelling copy.
• Start posting consistently on LinkedIn to elevate your B2B marketing efforts.

Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn!

Connect with James on LinkedIn: https://www.linkedin.com/in/james-mccarthy10/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service.

Listeners will gain valuable insights into how AI can revolutionise marketing strategies, while also addressing the ethical concerns around AI-generated content. Roisin emphasises the importance of building a strong marketing foundation, including defining target audiences and refining brand messaging, before incorporating AI tools.

Whether you're a startup founder or a seasoned marketer, this episode is packed with actionable takeaways on how to stay ahead of industry trends, leverage AI tools, and build a marketing strategy that stands the test of time.

Key Takeaways:

• Embrace change and adapt in the digital marketing landscape to stay competitive.
• Learn how to use AI for personalisation, content creation, and improving customer service.
• Establish a strong marketing foundation before diving into AI tools.
• Stay up-to-date with AI advancements and continue learning from industry experts.

Tune in to explore how you can elevate your marketing game with AI and strategic insights from Roisin Bennett!

Connect with Roisin on LinkedIn: https://www.linkedin.com/in/marketingmentors/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

Summary:
In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond.

Tune in to hear:
🔹 Top-performing strategies in B2B marketing this year
🔹 Lessons from scaling an agency—hiring, culture, and leadership
🔹 The shift from traditional outbound to self-serve marketing
🔹 Practical tips for B2B marketers to stand out with content marketing

Pierre’s background includes working for the French Ministry of Foreign Affairs and advising the European Union, making his perspective uniquely global. He underscores the value of case studies for proving service effectiveness and explains how to build trust through content on platforms like LinkedIn, Substack, YouTube, and Podcasts.

From understanding your audience to creating a comprehensive B2B content strategy, Pierre’s advice is a must-listen for anyone looking to grow their B2B business online.

Key Takeaway: Always start with your customers and their problems. That’s the foundation of effective B2B marketing.

Connect with Pierre on LinkedIn: https://www.linkedin.com/in/pierre-herubel-540b3949/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, building the B2B Tech Brands of The Future: https://www.trend7m.com/