In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence.
Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design.

Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited.

Key Takeaways:

• Sports Marketing Career: Turning a passion for graphic design into a career in sports marketing.
• Staying Current: Adapting to new techniques and trends to remain competitive in sports media.
• Power of Video: Leveraging video content to captivate fans and build strong, lasting engagement.
• Fan Engagement: Strategies for consistency and creativity to retain and grow a fanbase online.

Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media!

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronhowey/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech brands of the future: https://www.trend7m.com/