• Navigating the Podcasting Landscape: Tips and Tools for New Producers
    Sep 16 2024

    In this episode of That Podcast Exchange, host Miko Santos welcomes Courtney Carthy, the director of Lenny.fm and a seasoned content producer with experience dating back to 2007. Courtney shares his insights on best practices for podcast production, emphasizing the importance of having a structured publishing checklist.

    He discusses strategies for effective episode descriptions and the necessity of engaging guests and collaborators in the promotional process. This episode is packed with valuable tips for early-stage podcasters and service providers looking to enhance their podcasting success. Tune in to discover tools, tactics, and the latest trends in the podcast industry!

    If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!


    Connect with Courtney Carthy
    • Visit Courtney Carthy on Website
    • Connect with him on LinkedIn
    Resources and links mentioned in this Episode
    • Subscribe to our Podwires Newsletter, by clicking here
    • Connect with Miko Santos on Linkedin and Twitter
    • Do you require a job posting? or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.
    • Visit our audio version of the podcast here
    • If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.



    Hosted on Acast. See acast.com/privacy for more information.

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    34 mins
  • The Future of Podcasting: A Conversation with Rob Greenlee
    Aug 30 2024

    This episode of That Podcast Exchange explores the evolution of podcasting from its audio-only roots to a more visual and audio medium. Hosted by Miko Santos, the show delves into how the industry is adapting to meet the changing expectations of audiences who now prefer the option to listen or watch podcasts with 2017 Podcast hall of Fame Rob Greenlee . Featuring insights from a podcast industry expert, the episode offers valuable information and advice for early-stage podcasters and service providers to navigate the latest trends and opportunities in the field.


    If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!


    In this episode, we cover:
    • [00:00:30] Podcasting industry changes.
    • [00:04:54] Podcasting evolving into video integration.
    • [00:12:15] AI and automation in podcasting.
    • [00:13:30] AI-generated content in podcasting.
    • [00:18:14] Authenticity in AI content.
    • [00:23:51] The future of podcasting.
    • [00:25:40] The future of content creation.

    Connect with Rob Greenlee
    • Visit Rob Greenlee on Website
    • Connect with Harry Morton on Twitter and LinkedIn
    Resources and links mentioned in this Episode


    • Subscribe to our Podwires Newsletter, by clicking here
    • Connect with Miko Santos on Linkedin and Twitter
    • Do you require a job posting? or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.
    • Visit our audio version of the podcast here
    • If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.


    Hosted on Acast. See acast.com/privacy for more information.

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    28 mins
  • That Podcast Exchange Trailer
    May 10 2024

    Hosted on Acast. See acast.com/privacy for more information.

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    1 min
  • The Power of Brand Podcasting: Lesson with Lower Street Media
    Apr 11 2024

    In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

    with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmikosantos!

    In this episode, we cover:
    • Success in podcasting industry.
    • Standing out in crowded market.
    • Understanding brand identity and audience.
    • Focusing on specific target audience.
    • Having a clear point of view.


    About the Guest

    Harry Morton is a seasoned professional in the world of podcasting, with over 15 years of experience in the audio industry. His journey began with a background in music and audio post-production, where he honed his skills and developed a passion for storytelling through sound. After a setback early in his career, losing a critical audio file for a client's advert, Harry transitioned into sales and marketing roles, gaining valuable experience and a global perspective during his time in Australia.

    Connect with Harry Morton
    • Visit Harry Morton Website
    • Connect with Harry Morton on Twitter and LinkedIn
    • brandpodcastsummit.com (Brand Podcast Virtual Summit- April)
    Resources and links mentioned in this Episode
    • Subscribe to our Podwires Newsletter, by clicking here
    • Connect with Miko Santos on Linkedin and Twitter
    • Do you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.
    • Visit our audio version of the podcast here
    • If you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.

    More About That Podcast Exchange:

    This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.


    Hosted on Acast. See acast.com/privacy for more information.

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    28 mins
  • Mastering the Art of Podcast guesting
    Apr 4 2024

    In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience.


    If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!


    In this episode, we cover:


    • [00:03:54] Podcast guesting is a service.
    • [00:08:23] Charging for podcast guesting.
    • [00:09:47] Building post-interview relationships.
    • [00:15:58] AI impact on podcast guesting.


    About the Guest


    Noemi Beres, the guest speaker in this podcast episode, is a seasoned entrepreneur and podcast guest expert with a wealth of experience in the online marketing industry. With a career spanning over a decade, Noemi has honed her skills in content creation, social media marketing, and blog writing, establishing herself as a prominent figure in the field.

    Having started her entrepreneurial journey in 2007, Noemi navigated the ever-evolving landscape of online marketing, adapting to challenges and seizing opportunities along the way. When the global pandemic hit in 2020, she demonstrated resilience and innovation by pivoting her business model to focus on podcast booking agency services. This strategic move not only showcased her adaptability but also positioned her as a trailblazer in the podcasting industry.


    Connect with Noemi Beres


    • Visit Noemi Beres Website
    • Connect with Noemi Beres on Instagram and LinkedIn


    Resources and links mentioned in this Episode


    • Subscribe to our Podwires Newsletter, by clicking here
    • Connect with Miko Santos on Linkedin and Twitter
    • Do you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.
    • Visit our audio version of the podcast here
    • If you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.




    Hosted on Acast. See acast.com/privacy for more information.

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    18 mins
  • Crafting a Podcast Battle Plan with Kelvin Tay
    Mar 21 2024

    This episode of "That Podcast Has Changed" features Kelvin Tay, the founder of Renegade Radio Malaysia, a podcast network dedicated to showcasing the best of Malaysian content. Join host Mico Santos as they discuss the diverse shows offered by Renegade Radio, from literary reviews to video game discussions, highlighting the unique Malaysian perspective in the podcasting world. Tune in for insights on podcast production and achieving success in the industry.

    If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!


    In this episode, we cover:


    • [00:02:32] Starting a podcast battle plan.
    • [00:08:02] Challenges in podcast production.
    • [00:10:20] Podcasts evolving to video.
    • [00:13:29] Podcast dream turned reality.


    About the Guest


    Kelvin Tay, the founder of Renegade Radio Malaysia, is a trailblazer in the Malaysian podcasting scene. With a background in entrepreneurship and finance, Kelvin ventured into the world of podcasting in 2018 when the podcasting landscape in Malaysia was virtually non-existent. Recognizing the untapped potential of the medium, Kelvin embarked on a journey to revolutionize the podcasting industry in his country.



    Connect with Kelvin Tay


    • Visit Kelvin Tay’s Website
    • Connect with Kelvin Tay on Instagram, Twitter, Tiktok and LinkedIn


    Resources and links mentioned in this Episode


    • Subscribe to our Podwires Newsletter, by clicking here
    • Connect with Miko Santos on Linkedin and Twitter
    • Do you require a job post? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.
    • Visit our audio version of the podcast here
    • If you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.



    💌 If you find my content helpful, become a supporter, click here


    More about That Podcast Exchange:

    This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.



    Hosted on Acast. See acast.com/privacy for more information.

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    17 mins
  • 10 minutes Friday : Unlocking the Secrets to Becoming a Podcast Management Powerhouse
    Mar 14 2024

    In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights.


    The listener will learn strategies for becoming a successful podcast manager, showcasing value, building credibility, landing clients, and utilizing Podworks.io as a platform.


    Hosted on Acast. See acast.com/privacy for more information.

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    9 mins
  • 10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive
    Mar 7 2024
    In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, delivering excellence, and emphasizing the impact of services, podcast producers can stand out and attract clients based on value rather than price.

    Hosted on Acast. See acast.com/privacy for more information.

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    5 mins