• Texas-Born, Fresh-Focused: Inside Taco Cabana's Franchise Strategy

  • Dec 18 2024
  • Length: 47 mins
  • Podcast

Texas-Born, Fresh-Focused: Inside Taco Cabana's Franchise Strategy

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  • Summary

  • Discover how Taco Cabana, the Texas-born Mexican fast-casual chain, is revolutionizing the restaurant industry with its innovative approach to franchising and operations. From its humble beginnings as a late-night taco spot in San Antonio to its current 146-unit operation, learn how the brand balances traditional TexMex favorites with modern menu innovations, leverages double drive-thru technology, and strategically expands across the Sun Belt and Midwest. Director of Franchise Sales John Ramsay shares insights on their unique franchise strategy, integrated technology stack, and focus on younger suburban communities.

    #RestaurantIndustry #FranchiseGrowth #FastCasualDining

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