• Teach AI About Your Brand

  • Jan 20 2025
  • Length: 37 mins
  • Podcast

Teach AI About Your Brand

Listen for free

View show details

  • Summary

  • In this episode, Gartner VP Distinguished Analyst, Andrew Frank, discusses how comms and marketing leaders can adapt generative AI (GenAI) models to reflect their brands, both stylistically and substantively. The discussion includes how organizations can use various tools and techniques to create unique, proprietary models and realize the benefits of increased scale and efficiency, consistency of voice and messages, and better support for creative thinking.

    Andrew Frank is a VP distinguished analyst with Gartner for Marketing Leaders. Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of AI and machine learning, algorithmic marketing and marketing in emerging environments, such as metaverse and Web3.
    Show More Show Less
Show More Show Less

What listeners say about Teach AI About Your Brand

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available