In this episode, Gartner VP Distinguished Analyst, Andrew Frank, discusses how comms and marketing leaders can adapt generative AI (GenAI) models to reflect their brands, both stylistically and substantively. The discussion includes how organizations can use various tools and techniques to create unique, proprietary models and realize the benefits of increased scale and efficiency, consistency of voice and messages, and better support for creative thinking.

Andrew Frank is a VP distinguished analyst with Gartner for Marketing Leaders. Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of AI and machine learning, algorithmic marketing and marketing in emerging environments, such as metaverse and Web3.

On this episode of #Hashtags, Gartner analyst Kate Muhl leverages Gartner’s proprietary quantitative and qualitative consumer research to paint a vivid picture of consumer life — and brand challenges — in the postinflation era. The discussion hones in on the consumer trends and cultural themes that will matter to CMOs and their organizations in 2025, as well as thought starters on making the most of those trends.

Kate Muhl is a Gartner analyst specializing in cultural and consumer insights. Kate has been researching and advising on the consumer and U.S. culture for nearly two decades.

In this episode of #Hashtags, Gartner analyst Augie Ray discusses how to consider customer attrition throughout the end-to-end journey. By assessing not just where customers are lost but the cost of that loss as well, CMOs can best identify the touchpoints where customer abandonment most harms business outcomes. Doing so permits them to proactively work to prevent churn or to monitor for signals to reactively prevent attrition, delivering growth and improved lifetime value.

Augie Ray is a Gartner Vice President Analyst covering customer experience (CX) for marketing and CX leaders. His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of the customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the importance of word of mouth (WOM) in CX, persona development and marketing's role in corporate social justice initiatives.