In this conversation, Yannick Jacob and Andrea Matuz explore the intricate relationship between coaching, supervision, marketing, and sales. They discuss the importance of authenticity in both the coaching process and marketing strategies, emphasizing the need for coaches to connect with potential clients while also navigating their own discomfort with visibility and sales. The dialogue highlights the significance of numbers in tracking progress and the necessity of building genuine relationships in the coaching field. Ultimately, the conversation aims to inspire coaches to embrace marketing and sales as integral parts of their practice, fostering a mindset shift towards viewing these elements as opportunities for connection rather than mere transactions. In this conversation, Andrea Matuz and Yannick Jacob explore the intricacies of coaching, marketing, and the importance of authenticity. They discuss how coaches can effectively connect with clients, the significance of personal stories in marketing, and the challenges of establishing a coaching business. The dialogue emphasizes the need for coaches to leverage their existing skills, navigate ethical marketing practices, and engage in meaningful conversations to foster connections. Ultimately, the discussion highlights the journey of building a coaching practice while remaining true to oneself and one's values.

Andrea is an experienced Coach, Mentor, and Coach Supervisor with a passion for helping both new and seasoned coaches to build and grow their coaching skills and an authentic business.

As a Business Coach and Mentor, Andrea supports coaches in transforming their passion into a sustainable business that not only provides a living but also makes a meaningful impact.

In her role as a Coach Supervisor, Andrea fosters a safe and confidential environment for open, reflective conversations where coaches can explore their challenges, gain insight into their strengths and identify areas of growth.

Andrea has a keen interest in ‘sales and marketing psychology’, which influences her work as a business coach. This insight allows her to guide coaches in understanding their own mindsets and behaviours and those of their clients, helping them craft more compelling value propositions and build stronger, authentic connections.

To learn more about Andrea’s work, visit her LinkedIn.

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You can see COACHING DEMOS from many of our podcast guests as part of Yannick's Coaching Lab. In the Lab you’re a “fly on the wall” for a 45min live coaching demo followed by Q&A and conversations with the coach and client and (optional) experimental breakouts in triads. Members of the Lab can re-watch recordings of sessions they’ve missed and VIP Members have acc

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In this conversation, Yannick Jacob and Siwash Zahmat delve into the nuances of closing consultations in coaching. They discuss the importance of leaving time for closing, ethical considerations in sales, and the transition from coaching to closing. The dialogue emphasizes the need for a structured approach while maintaining a client-centered focus, exploring how to create options for clients and the significance of creating space for decision-making. They also touch on the use of checklists to streamline the closing process and ensure that clients feel supported throughout their decision-making journey. In this conversation, Yannick Jacob and Siwash Zahmat explore the intricacies of coaching sales processes, focusing on payment discussions, client commitment, and the importance of building relationships over mere transactions. They emphasize the need for authenticity, clarity, and the ability to address objections while maintaining a supportive environment for clients. The discussion highlights the significance of practicing these skills to achieve mastery in the enrollment process, ultimately leading to successful coaching relationships.

Keywords
coaching, consultations, closing techniques, ethical selling, client relationships, decision making, sales process, coaching packages, client commitment, sales strategies, coaching, payment plans, client commitment, sales objections, relationship building, authenticity, coaching process, client agreements, enrollment mastery

Takeaways
Closing a consultation is crucial for client engagement.
Ethical selling prioritizes the client's needs over the coach's agenda.
Creating a menu of options can facilitate client decision-making.
It's important to create space for clients to process their choices.
Transitioning from coaching to closing requires clear communication.
Using checklists can enhance the effectiveness of the closing process.
Building relationships is key to successful coaching and sales.
Listening to clients' concerns is essential for ethical selling.
Offering a follow-up session can enhance client commitment.
The sales process should feel supportive, not pushy. Payment plans can enhance client commitment.
Creating space for clients to think is crucial.
Addressing objections openly normalizes money conversations.
Building relationships leads to better client retention.
Authenticity in sales processes fosters trust.
Clarity in agreements prevents payment issues.
Practicing sales conversations improves confidence.
Understanding client needs is key to effective coaching.
The enrollment process is a journey, not a transaction.
Mastery comes from experience and feedback.

Chapters
00:00 The Importance of Closing Consultations
02:49 Ethics in Sales and Coaching
06:12 Transitioning from Coaching to Closing
08:58 Creating a Menu of Options
11:54 The Art of Creating Space
15:01 Guiding Clients Through the Decision Process
18:07 Using Checklists for Effective Closing
27:22 Navigating Payment Conversations
30:32 Creating Commitment and Space for Clients
33:42 Addressing Objections and Money Conversations
36:46 Building Relationships Over Transactions
40:20 Practicing Authenticity in Sales
43:58 The Importance of Clarity and Agreements
46:57 Mastering the Enrollment Process


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In this conversation, Yannick Jacob and Dylan Emerick-Brown discuss the power of narratives in coaching. They explore how narratives shape our lives and how coaches can work with narratives to help their clients. They also discuss the role of curiosity and discomfort in coaching, as well as the importance of a good editor or coach to help navigate the unknown. The conversation highlights the value of storytelling and the impact it can have on personal growth and transformation. In this conversation, Dylan Emerick-Brown discusses the importance of storytelling in coaching and marketing. He emphasizes the need for authenticity and genuine connections, rather than following a prescribed formula. Dylan also highlights the value of brevity and the power of impactful emotional moments in storytelling. He shares his own coaching experiences and offers insights into the coaching process. Dylan concludes by encouraging people to find joy in making others smile.

Dylan Emerick-Brown is an Executive and Organizational Performance Coach specializing in the healthcare sector. An ICF-Certified Neuroscience Coach, Fellow of the Institute of Coaching at McLean Hospital (a Harvard Medical School affiliate), and member of the American College of Healthcare Executives, Dylan is passionate about fostering cultures of self-awareness, enlightened perspectives, and constructive conflict within healthcare organizations.
With a coaching philosophy centered on empowering clients to achieve sustainable behavior change, Dylan emphasizes clarity as the foundation for transformational growth. By helping healthcare executives and professionals align individual and organizational values, he supports clients in making meaningful, lasting impact. His expertise extends to working with medical residency programs, providing both individual and team coaching to build resilience and cohesion in high-pressure environments.
Dylan’s credentials include training with the Co-Active Institute, Positive Intelligence, and certifications in Strategic Leadership in Healthcare, Leading Organizational Change, Talent Optimization, and Culture of Health initiatives from institutions such as Doane and Harvard University. Guided by the principle, "Provoking people to think about their thinking is the single most powerful antidote to erroneous beliefs and autopilot" (John Dewey), Dylan is dedicated to catalyzing clarity, innovation, and progress in healthcare leadership.

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If you'd like to support what we do, please consider a positive review, leave a comment or tell a friend or colleague about this episode.
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You can see COACHING DEMOS from many of our podcast guests as part of Yannick's Coaching Lab. In the Lab you’re a “fly on the wall” for a 45min live coaching demo followed by Q&A and conversations with the coach and client and (optional) experimental breakouts in triads. Members of the Lab can re-watch recordings of sessions they’ve missed and

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In this conversation, Yannick Jacob and Nicki Siwash explore the multifaceted challenges of being a coach. They discuss the commitment to mastery, the stigma associated with the coaching identity, the impact of personal struggles on professional presence, and the looming influence of AI on the coaching profession. The dialogue emphasizes the importance of understanding one's own journey while supporting others and the need for coaches to evolve beyond basic methodologies to remain relevant in a changing landscape.

Keywords
coaching, challenges, identity, AI, personal struggles, mastery, stigma, business, professional presence

Takeaways
The hardest part of coaching is committing to mastery.
Many coaches struggle with the stigma of their identity.
Building a business can be more challenging than coaching itself.
Personal struggles can impact a coach's professional presence.
AI may replace coaches who only follow basic methodologies.
Coaches need to distinguish their personal issues from their professional role.
It's common for coaches to feel they can't take clients further than they've gone themselves.
Professionalism in coaching requires showing up despite personal challenges.
The coaching landscape is evolving, and adaptation is crucial.
Success in coaching can come from genuine connection rather than just business acumen.

Chapters
00:00 The Challenge of Coaching
02:51 Mastery and Commitment in Coaching
06:12 Identity and Stigma in Coaching
08:53 Personal Struggles and Professional Presence
12:09 The Impact of AI on Coaching
15:02 The Professionalism of Coaching


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Yannick and Dr. Nelly Nguyen delve into positive-existential philosophy with a focus on coaching. They begin by exploring the significance of names and identity before sharing their paths to the coaching field. Dr. Nguyen recounts her journey from physics to sports and educational science, driven by her curiosity about human suffering and existential questions. The discussion highlights sports metaphors in coaching, the creation of flow experiences, and the vital role of storytelling in understanding human behavior. They stress the need for stories that capture the complexity of human relationships and the importance of teaching children to navigate nuances and tough questions. Parenting, they suggest, should balance unconditional love and structure.

The conversation also touches on integrating various disciplines in coaching and finding one's unique coaching style. They explore the evolution of positive psychology and its existential aspects, the impact of our perceptual lenses, and the value of suspending judgment. Emphasizing self-acceptance as a path to growth, they discuss the power of compassion and reflective practice. The episode concludes with thoughts on staying open-minded and adaptable, covering goal setting, coaching techniques, the role of metaphors, the influence of science fiction, distinctions between coaching and therapy, and emerging trends in the coaching profession.

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You can see COACHING DEMOS from many of our podcast guests as part of Yannick's Coaching Lab. In the Lab you’re a “fly on the wall” for a 45min live coaching demo followed by Q&A and conversations with the coach and client and (optional) experimental breakouts in triads. Members of the Lab can re-watch recordings of sessions they’ve missed and VIP Members have access to the entire Vault of available coaching demos: https://gocoachinglab.com

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In this conversation, the hosts discuss the challenges of coaching clients who tend to overthink. They explore various strategies to help these clients, including understanding their patterns, using cognitive and somatic approaches, and emphasizing the importance of mindfulness and present moment awareness. The discussion also highlights the need for courage to take action despite uncertainty and reframes overthinking as a potential strength when managed properly.

Keywords
coaching, overthinking, mindfulness, cognitive behavioral therapy, somatic techniques, client patterns, journaling, present moment awareness, courage, action

Takeaways
Many coaches encounter overthinking clients who struggle to break free from cognitive loops.
It's essential to explore the underlying patterns of overthinking in clients' lives.
Connecting with feelings and taking action can help interrupt overthinking.
Cognitive Behavioral Therapy (CBT) techniques can be useful in addressing overthinking.
Mindfulness practices can ground clients and reduce overthinking.
Structured questions can guide clients' thoughts in a productive direction.
Journaling with specific prompts can help clients focus their thinking.
Physical activities and nature can help clients connect with their bodies and reduce overthinking.
Courage is necessary to take action in the face of uncertainty.
Overthinking can be reframed as a strength when used appropriately.

Chapters
00:00 Understanding Overthinking in Coaching
02:47 Exploring Client Patterns and Feelings
05:51 Cognitive and Somatic Approaches to Overthinking
09:11 Structuring Thoughts and Journaling Techniques
12:12 Mindfulness and Present Moment Awareness
14:50 Courage and Action in the Face of Uncertainty
18:01 Reframing Overthinking as a Strength

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In this conversation, Talking about Coaching hosts Yannick Jacob, Siwash Zahmat, and Nicki Drab discuss their personal journeys into coaching, exploring how their experiences shaped their decision to pursue this career. They reflect on the evolution of coaching as a profession, the impact of personal growth, and the importance of emotional resilience in helping others. The discussion highlights the diverse paths individuals take to become coaches and the significance of self-discovery in this process, and addresses Katie’s question: “How long did it take for you to realise you wanted to be a coach? Was it instantaneous or did it grow on you as you got better? Excuse the pun!”

Keywords
coaching, personal development, career journey, positive psychology, coaching experiences, emotional resilience, coaching profession, self-discovery, coaching stories, coaching impact

Takeaways

• Coaching can be an instantaneous realization or a gradual journey.
• Personal experiences often shape the desire to help others through coaching.
• The popularity of coaching is influenced by effective marketing and personal aspirations.
• Many people are drawn to coaching after undergoing significant life changes.
• Coaching allows for a unique blend of personal connection and professional growth.
• Emotional resilience is crucial for high performance in coaching.
• The journey to becoming a coach often involves learning various skills.
• Self-discovery plays a vital role in the coaching profession.
• Coaching can provide freedom and fulfillment in one's career.
• Personal stories of struggle can lead to a desire to help others.

Chapters
00:00 Introduction to Coaching Journeys
02:54 Personal Experiences in Coaching
06:12 The Evolution of Coaching as a Career
08:54 Reflections on Coaching and Personal Growth

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In this dialogue, Yannick Jacob talks to Avi Goren-Bar, a Jungian coach and psychologist, about his approach to coaching and the integration of Jungian psychology. Avi shares his personal journey into the field and discusses the importance of creativity and art therapy in his work. He explains his unique coaching method, which combines Jungian principles with Gestalt therapy and uses coaching cards to elicit dialogue with the unconscious. Avi emphasizes the need for coaches to have a deep understanding of the unconscious and suggests that his Jungian coaching program is accessible to individuals without a therapeutic background. The conversation explores the responsibility of coaches when working with clients' shadows and the importance of creating a safe and structured environment. They discuss the concept of the shadow in Jungian coaching and how it relates to inferiority and rejection. The conversation also touches on the role of psychological types, such as MBTI, in coaching and the potential for growth and self-discovery in encountering the shadow. They briefly discuss the intersection of coaching and psychedelic experiences.

After a short break, they explore the significance of taking breaks and creating space for reflection in coaching sessions. The conversation delves into the concept of existentialism and the value of slowing down to allow for insights to emerge. The discussion also touches on the principles of Martin Buber's I-Thou philosophy and its application in coaching. The conversation highlights the power of humility, embracing anxiety, and the significance of strong emotions like crying. It concludes with a reflection on the role of the coach and the importance of creating a supportive community, the importance of entrepreneurial skills for coaches and the challenges they face in running a coaching business. Yannick and Avi discuss their perspectives on developing business skills, marketing strategies, and sales techniques to create a sustainable practice.

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Find more deep dives here.

Short episodes of Talking about Coaching addressing specific questions are here.

You can also find us on all major podcast platforms.

If you'd like to support what we do, please consider a positive review, leave a comment or tell a friend or colleague about this episode.
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You can see COACHING DEMOS from many of our podcast guests as part of Yannick's Coaching Lab. In the Lab you’re a “fly on the wall” for a 45min live coaching demo followed by Q&A and conversations with the coach and client and (optional) experimental breakouts in triads. Members of the Lab can re-watch recordings of sessions they’ve missed and VIP Members have access to the entire Vault of available coaching demos: https://gocoachinglab.com

- 3 FREE taster sessions available via https://rocketsupervision.com/coaching-lab-coaching-sessions/

Thanks for being a coach. You're making the world a better place!

Support the show