In this conversation, Yannick Jacob and Andrea Matuz explore the intricate relationship between coaching, supervision, marketing, and sales. They discuss the importance of authenticity in both the coaching process and marketing strategies, emphasizing the need for coaches to connect with potential clients while also navigating their own discomfort with visibility and sales. The dialogue highlights the significance of numbers in tracking progress and the necessity of building genuine relationships in the coaching field. Ultimately, the conversation aims to inspire coaches to embrace marketing and sales as integral parts of their practice, fostering a mindset shift towards viewing these elements as opportunities for connection rather than mere transactions. In this conversation, Andrea Matuz and Yannick Jacob explore the intricacies of coaching, marketing, and the importance of authenticity. They discuss how coaches can effectively connect with clients, the significance of personal stories in marketing, and the challenges of establishing a coaching business. The dialogue emphasizes the need for coaches to leverage their existing skills, navigate ethical marketing practices, and engage in meaningful conversations to foster connections. Ultimately, the discussion highlights the journey of building a coaching practice while remaining true to oneself and one's values.

Andrea is an experienced Coach, Mentor, and Coach Supervisor with a passion for helping both new and seasoned coaches to build and grow their coaching skills and an authentic business.

As a Business Coach and Mentor, Andrea supports coaches in transforming their passion into a sustainable business that not only provides a living but also makes a meaningful impact.

In her role as a Coach Supervisor, Andrea fosters a safe and confidential environment for open, reflective conversations where coaches can explore their challenges, gain insight into their strengths and identify areas of growth.

Andrea has a keen interest in ‘sales and marketing psychology’, which influences her work as a business coach. This insight allows her to guide coaches in understanding their own mindsets and behaviours and those of their clients, helping them craft more compelling value propositions and build stronger, authentic connections.

To learn more about Andrea’s work, visit her LinkedIn.

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You can see COACHING DEMOS from many of our podcast guests as part of Yannick's Coaching Lab. In the Lab you’re a “fly on the wall” for a 45min live coaching demo followed by Q&A and conversations with the coach and client and (optional) experimental breakouts in triads. Members of the Lab can re-watch recordings of sessions they’ve missed and VIP Members have acc

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In this conversation, Yannick Jacob and Siwash Zahmat delve into the nuances of closing consultations in coaching. They discuss the importance of leaving time for closing, ethical considerations in sales, and the transition from coaching to closing. The dialogue emphasizes the need for a structured approach while maintaining a client-centered focus, exploring how to create options for clients and the significance of creating space for decision-making. They also touch on the use of checklists to streamline the closing process and ensure that clients feel supported throughout their decision-making journey. In this conversation, Yannick Jacob and Siwash Zahmat explore the intricacies of coaching sales processes, focusing on payment discussions, client commitment, and the importance of building relationships over mere transactions. They emphasize the need for authenticity, clarity, and the ability to address objections while maintaining a supportive environment for clients. The discussion highlights the significance of practicing these skills to achieve mastery in the enrollment process, ultimately leading to successful coaching relationships.

Keywords
coaching, consultations, closing techniques, ethical selling, client relationships, decision making, sales process, coaching packages, client commitment, sales strategies, coaching, payment plans, client commitment, sales objections, relationship building, authenticity, coaching process, client agreements, enrollment mastery

Takeaways
Closing a consultation is crucial for client engagement.
Ethical selling prioritizes the client's needs over the coach's agenda.
Creating a menu of options can facilitate client decision-making.
It's important to create space for clients to process their choices.
Transitioning from coaching to closing requires clear communication.
Using checklists can enhance the effectiveness of the closing process.
Building relationships is key to successful coaching and sales.
Listening to clients' concerns is essential for ethical selling.
Offering a follow-up session can enhance client commitment.
The sales process should feel supportive, not pushy. Payment plans can enhance client commitment.
Creating space for clients to think is crucial.
Addressing objections openly normalizes money conversations.
Building relationships leads to better client retention.
Authenticity in sales processes fosters trust.
Clarity in agreements prevents payment issues.
Practicing sales conversations improves confidence.
Understanding client needs is key to effective coaching.
The enrollment process is a journey, not a transaction.
Mastery comes from experience and feedback.

Chapters
00:00 The Importance of Closing Consultations
02:49 Ethics in Sales and Coaching
06:12 Transitioning from Coaching to Closing
08:58 Creating a Menu of Options
11:54 The Art of Creating Space
15:01 Guiding Clients Through the Decision Process
18:07 Using Checklists for Effective Closing
27:22 Navigating Payment Conversations
30:32 Creating Commitment and Space for Clients
33:42 Addressing Objections and Money Conversations
36:46 Building Relationships Over Transactions
40:20 Practicing Authenticity in Sales
43:58 The Importance of Clarity and Agreements
46:57 Mastering the Enrollment Process


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In this conversation, Yannick Jacob and Dylan Emerick-Brown discuss the power of narratives in coaching. They explore how narratives shape our lives and how coaches can work with narratives to help their clients. They also discuss the role of curiosity and discomfort in coaching, as well as the importance of a good editor or coach to help navigate the unknown. The conversation highlights the value of storytelling and the impact it can have on personal growth and transformation. In this conversation, Dylan Emerick-Brown discusses the importance of storytelling in coaching and marketing. He emphasizes the need for authenticity and genuine connections, rather than following a prescribed formula. Dylan also highlights the value of brevity and the power of impactful emotional moments in storytelling. He shares his own coaching experiences and offers insights into the coaching process. Dylan concludes by encouraging people to find joy in making others smile.

Dylan Emerick-Brown is an Executive and Organizational Performance Coach specializing in the healthcare sector. An ICF-Certified Neuroscience Coach, Fellow of the Institute of Coaching at McLean Hospital (a Harvard Medical School affiliate), and member of the American College of Healthcare Executives, Dylan is passionate about fostering cultures of self-awareness, enlightened perspectives, and constructive conflict within healthcare organizations.
With a coaching philosophy centered on empowering clients to achieve sustainable behavior change, Dylan emphasizes clarity as the foundation for transformational growth. By helping healthcare executives and professionals align individual and organizational values, he supports clients in making meaningful, lasting impact. His expertise extends to working with medical residency programs, providing both individual and team coaching to build resilience and cohesion in high-pressure environments.
Dylan’s credentials include training with the Co-Active Institute, Positive Intelligence, and certifications in Strategic Leadership in Healthcare, Leading Organizational Change, Talent Optimization, and Culture of Health initiatives from institutions such as Doane and Harvard University. Guided by the principle, "Provoking people to think about their thinking is the single most powerful antidote to erroneous beliefs and autopilot" (John Dewey), Dylan is dedicated to catalyzing clarity, innovation, and progress in healthcare leadership.

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Never miss an episode by signing up to our mailing list:
https://rocketsupervision.com/talking-about-coaching/

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Facebook: https://www.facebook.com/groups/talkingaboutcoaching
Whatsapp: https://chat.whatsapp.com/HLEWkFImuk60UQO2JA8HpA

Find more deep dives here.

Short episodes of Talking about Coaching addressing specific questions are here.

You can also find us on all major podcast platforms.

If you'd like to support what we do, please consider a positive review, leave a comment or tell a friend or colleague about this episode.
__

You can see COACHING DEMOS from many of our podcast guests as part of Yannick's Coaching Lab. In the Lab you’re a “fly on the wall” for a 45min live coaching demo followed by Q&A and conversations with the coach and client and (optional) experimental breakouts in triads. Members of the Lab can re-watch recordings of sessions they’ve missed and

Support the show