Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do.
But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time.
In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your mission, but why you should do it.

We discussed:
[01:39] Finding the right board members and volunteers
[04:43] Communicating with existing donors
[06:55] Being seen and seeing others
[10:01] Amplifying your executives as trusted thought leaders
[12:39] Building team camaraderie and culture
[14:31] Breaking down stigma
[16:35] Attracting opportunities and amplifying your events

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Episode 65: Social Impact Storytelling: why, when, and where
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content
Podcast Episode 38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*

I just got back from the Communications Network Conference in Kansas City!
I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn.

We discussed:
[01:54] Tips for showing up confidently with your messaging
[04:40] Storytelling as a defensive strategy
[07:05] Tying back stories to what’s actually important
[09:46] Create a thoughtful digital footprint on LinkedIn
[11:58] Post-election communication strategies

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Check out my webinar with CommsNet earlier this year: LinkedIn for Social Impact Communicators in 2024
Session Speaker Information:

• Jonah Berger
• Center for Public Interest Communications and the Council on Foundations
• Kate Tellers at The Moth
• Sree Sreenivasan, CEO of Digimentors
• Democracy Fund

Next year’s conference is in Denver, Oct 15 - 17, 2025.

Other Campfire Circle podcast episodes I recommend:
Catch up with last episode: Episode 66: Using LinkedIn to create your conference networking strategy
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

We’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future.
How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it.
In this episode, we'll explore how to leverage LinkedIn to have a better conference experience, and to turn those brief conference encounters into ongoing relationships that can drive your mission forward.

We discussed:
[02:25] Leveraging LinkedIn before the conference
[11:32] Maximizing your conference experience
[14:39] Effective follow-up strategies after a conference

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Episode 1: Turning Conversations Into Cash with Quinn Conyers
Episode 47: LinkedIn’s Algorithm … What you Should Know
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Do you gravitate towards statistics over storytelling in your social impact communications?

You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story.

Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories.

In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward.

We discuss:
[01:17] Why storytelling is important
[06:28] When to use storytelling as an advocacy tool
[11:03] The 3 stories to have and share as a changemaker
[14:16] Where to share your stories to drive your mission forward

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
To learn more about storytelling and the repeal of the 8th Amendment in Ireland, visit this article.
Other Campfire Circle podcast episodes I recommend:
Podcast Episode 4: How Your Stories Can Become Your Strength
Podcast Episode 7: Fostering Belonging Through Your Story
Podcast Episode 19: How to deepen your influence to drive change

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field.
But it can be a LOT to take on in addition to your existing social impact work.
Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.
“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana Snyder

We discussed:
[02:13] Dana's story behind monthly giving
[06:23] Why Dana decided to take the leap and write a book
[10:06] Her 4-week book writing process
[14:01] Dana’s decision to go with a hybrid publisher
[20:42] All the incredible ways Dana is getting her book out there
[29:12] Dana’s dreamy vision of charitable living

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Make sure to check out Dana Snyder’s book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.
You can learn more about Copper Books, Dana’s hybrid publisher, at copperbooks.com.
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Podcast Episode 5: From Leader to Thought Leader with Denise Brosseau
Podcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam
Podcast Episode 40: Measure the Magic: Tracking Resonance Instead of Reach

Connect with Dana Snyder:
Website: positiveequation.com
LinkedIn: Dana Snyder
Instagram: @positivequation

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.

To listen to the full episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Get your copy of Bernice and Jessalin’s book The Visibility Mindset here.

Other Campfire Circle podcast episodes I recommend:
Episode 11: Celebrating Community over Competition with Ché Elizaga Castro
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 48: Negotiation for Impactful Softies with Nadia De Ala

Connect with Bernice Chao:
Website: bernicechao.com
LinkedIn: Bernice Chao

Connect with Jesslin Lam:
Website: joyofjessalin.com
LinkedIn: Jessalin Lam

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.”
Finally, we talk about a new form of leadership that’s rooted in purpose and values instead of power and control.
This episode is over two years old, so there’s some mention of dated news stories. What Devona shares, however, is timeless.

To listen to the full episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Episode 3: Becoming More of Yourself
Episode 34: Be a Change Agent – from the We Are For Good Podcast
Episode 59: LinkedIn Sales Navigator for Nonprofits

Connect with Devona Stalnaker-Shofner:
Antioch University: Devona Stalnaker-Shofner
LinkedIn: Devona Stalnaker-Shofner
Email: dstalnakershofner@antioch.edu

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today.
We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant.

To listen to the full episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Episode 4: How Your Stories Can Become Your Strength
Episode 7: Fostering Belonging Through Your Story
Episode 12: How Marketing can Change the World with Lola Bakare

Connect with Ché Elizaga Castro :
LinkedIn: Ché Elizaga Castro
Website: Come Alive
Instagram: @comealive.co

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms