December’s a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand.
That’s why I’m sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook.
It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives.

Resources from this episode:
Grab your free Episode 1 guidebook for the Thought Leadership Clarity Course here.
And - use code WINTER50 for 50% off the full audio course - valid until December 31.
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Reflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives,
In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this executive visibility habit stick.
What better time to reflect than year end?

We discussed:
[02:59] Reflection for thought leadership
[05:29] Prompts to reflect on your experiences
[07:32] How to turn reflections into compelling content
[10:06] Creating a culture of reflection in your team
[12:14] Prompts to foster a reflective culture
[13:48] Practical tips to build a reflection habit

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary.
But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - executive visibility is a perfect fit for our tendencies.
In this episode, I share ways to shift your mindset if introversion is a barrier to getting visible. I also share action steps to show up in a way that feels authentic to you.

We discussed:
[02:25] Executive visibility matters – and your introversion can actually help
[04:46] Reframing how we think about visibility
[09:10] Get clear on why you’re getting visible
[11:39] Build your brand in a way that feels good to you
[17:53] Focus on resonance and celebrate every win

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Episode 68: 10 Strategic LinkedIn Use Cases for Social Impact Communicators
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 20: Find your Niche by Serving Your Past Self with Joy Malek

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do.
But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time.
In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your mission, but why you should do it.

We discussed:
[01:39] Finding the right board members and volunteers
[04:43] Communicating with existing donors
[06:55] Being seen and seeing others
[10:01] Amplifying your executives as trusted thought leaders
[12:39] Building team camaraderie and culture
[14:31] Breaking down stigma
[16:35] Attracting opportunities and amplifying your events

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Episode 65: Social Impact Storytelling: why, when, and where
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content
Podcast Episode 38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*

I just got back from the Communications Network Conference in Kansas City!
I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn.

We discussed:
[01:54] Tips for showing up confidently with your messaging
[04:40] Storytelling as a defensive strategy
[07:05] Tying back stories to what’s actually important
[09:46] Create a thoughtful digital footprint on LinkedIn
[11:58] Post-election communication strategies

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Check out my webinar with CommsNet earlier this year: LinkedIn for Social Impact Communicators in 2024
Session Speaker Information:

• Jonah Berger
• Center for Public Interest Communications and the Council on Foundations
• Kate Tellers at The Moth
• Sree Sreenivasan, CEO of Digimentors
• Democracy Fund

Next year’s conference is in Denver, Oct 15 - 17, 2025.

Other Campfire Circle podcast episodes I recommend:
Catch up with last episode: Episode 66: Using LinkedIn to create your conference networking strategy
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

We’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future.
How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it.
In this episode, we'll explore how to leverage LinkedIn to have a better conference experience, and to turn those brief conference encounters into ongoing relationships that can drive your mission forward.

We discussed:
[02:25] Leveraging LinkedIn before the conference
[11:32] Maximizing your conference experience
[14:39] Effective follow-up strategies after a conference

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Episode 1: Turning Conversations Into Cash with Quinn Conyers
Episode 47: LinkedIn’s Algorithm … What you Should Know
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Do you gravitate towards statistics over storytelling in your social impact communications?

You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story.

Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories.

In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward.

We discuss:
[01:17] Why storytelling is important
[06:28] When to use storytelling as an advocacy tool
[11:03] The 3 stories to have and share as a changemaker
[14:16] Where to share your stories to drive your mission forward

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
To learn more about storytelling and the repeal of the 8th Amendment in Ireland, visit this article.
Other Campfire Circle podcast episodes I recommend:
Podcast Episode 4: How Your Stories Can Become Your Strength
Podcast Episode 7: Fostering Belonging Through Your Story
Podcast Episode 19: How to deepen your influence to drive change

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field.
But it can be a LOT to take on in addition to your existing social impact work.
Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.
“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana Snyder

We discussed:
[02:13] Dana's story behind monthly giving
[06:23] Why Dana decided to take the leap and write a book
[10:06] Her 4-week book writing process
[14:01] Dana’s decision to go with a hybrid publisher
[20:42] All the incredible ways Dana is getting her book out there
[29:12] Dana’s dreamy vision of charitable living

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Make sure to check out Dana Snyder’s book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.
You can learn more about Copper Books, Dana’s hybrid publisher, at copperbooks.com.
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Podcast Episode 5: From Leader to Thought Leader with Denise Brosseau
Podcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam
Podcast Episode 40: Measure the Magic: Tracking Resonance Instead of Reach

Connect with Dana Snyder:
Website: positiveequation.com
LinkedIn: Dana Snyder
Instagram: @positivequation

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms