Do you gravitate towards statistics over storytelling in your social impact communications?

You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story.

Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories.

In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward.

We discuss:
[01:17] Why storytelling is important
[06:28] When to use storytelling as an advocacy tool
[11:03] The 3 stories to have and share as a changemaker
[14:16] Where to share your stories to drive your mission forward

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
To learn more about storytelling and the repeal of the 8th Amendment in Ireland, visit this article.
Other Campfire Circle podcast episodes I recommend:
Podcast Episode 4: How Your Stories Can Become Your Strength
Podcast Episode 7: Fostering Belonging Through Your Story
Podcast Episode 19: How to deepen your influence to drive change

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field.
But it can be a LOT to take on in addition to your existing social impact work.
Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.
“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana Snyder

We discussed:
[02:13] Dana's story behind monthly giving
[06:23] Why Dana decided to take the leap and write a book
[10:06] Her 4-week book writing process
[14:01] Dana’s decision to go with a hybrid publisher
[20:42] All the incredible ways Dana is getting her book out there
[29:12] Dana’s dreamy vision of charitable living

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Make sure to check out Dana Snyder’s book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.
You can learn more about Copper Books, Dana’s hybrid publisher, at copperbooks.com.
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Podcast Episode 5: From Leader to Thought Leader with Denise Brosseau
Podcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam
Podcast Episode 40: Measure the Magic: Tracking Resonance Instead of Reach

Connect with Dana Snyder:
Website: positiveequation.com
LinkedIn: Dana Snyder
Instagram: @positivequation

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.

To listen to the full episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Get your copy of Bernice and Jessalin’s book The Visibility Mindset here.

Other Campfire Circle podcast episodes I recommend:
Episode 11: Celebrating Community over Competition with Ché Elizaga Castro
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 48: Negotiation for Impactful Softies with Nadia De Ala

Connect with Bernice Chao:
Website: bernicechao.com
LinkedIn: Bernice Chao

Connect with Jesslin Lam:
Website: joyofjessalin.com
LinkedIn: Jessalin Lam

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms