Episodes

  • The Bow-Tie Model: AdventHealth’s Secret to Managing Patient Experience at Scale

    The Bow-Tie Model: AdventHealth’s Secret to Managing Patient Experience at Scale
    Jan 30 2025
    For healthcare organizations spread across multiple states and facilities, ensuring a consistent patient experience is no small feat. AdventHealth uses a unique approach, something they call their bow-tie model, to drive their patient experience initiatives at scale. Here’s how.
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    22 mins
  • Career Tips & Must-Have Healthcare Marketing Strategies from Industry Experts

    Career Tips & Must-Have Healthcare Marketing Strategies from Industry Experts
    Jan 27 2025
    Healthcare marketing experts share creative strategies, career advice, and essential skills to help marketers thrive in the ever-evolving healthcare landscape.
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    Less than 1 minute
  • Breaking Down Silos: Dr. Graham Gardner's Vision for Better Patient Engagement

    Breaking Down Silos: Dr. Graham Gardner's Vision for Better Patient Engagement
    Jan 22 2025
    Are we making progress towards breaking down the silos in healthcare? Graham Gardner, MD – CEO of Kyruus Health believes there is reason for optimism. He is seeing more collaboration between plans and providers. Here is what they are working on together.
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    Less than 1 minute
  • Cracking the Code: Insights into Building Patient Trust Through Digital Channels

    Cracking the Code: Insights into Building Patient Trust Through Digital Channels
    Jan 17 2025
    Healthcare marketers face mounting pressure to deliver seamless digital experiences as patient expectations rise. Ensuring consistency across websites, apps, and social media is a smart, simple, and affordable way to improve patient experience while also building trust.
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    Less than 1 minute
  • Healthcare Podcast & AI's Impact on Marketing with Saul Marquez from Outcomes Rocket

    Healthcare Podcast & AI's Impact on Marketing with Saul Marquez from Outcomes Rocket
    Jan 16 2025
    In our latest podcast, Saul Marquez from Outcomes Rocket shares some keys to an effective podcast in healthcare. Plus, he shares how AI is impacting marketing and ways you can leverage AI in your healthcare organization.
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    21 mins
  • Exploring AI, PR Trends, and Marketing Synergy with a Swaay.Health Award Winner

    Exploring AI, PR Trends, and Marketing Synergy with a Swaay.Health Award Winner
    Jan 8 2025
    Are you seeing the convergence of PR and Marketing? Are you interested in how the PR landscape is changing? Are you wondering how AI will impact you? In this interview, Swaay.Health Award winner, Tim Busche from Envision Health shares insights on these topics and more.
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    20 mins
  • How to Build a Strong Healthcare PR Team: Insights from Aria Marketing

    How to Build a Strong Healthcare PR Team: Insights from Aria Marketing
    Dec 6 2024
    Scott Collins, President & CEO of Aria Marketing, shares his insights with the Swaay.Health team on building successful PR teams in the healthcare IT industry. Comparing team-building to assembling a jigsaw puzzle, Collins emphasized the importance of aligning diverse skills and goals. Rejecting competitive workplace cultures, he fosters collaboration and mutual support at Aria Marketing, prioritizing shared work and a culture of teamwork as key drivers of success. Listen now to learn more about Collins’ leadership philosophy and his strategy for cultivating high-performing PR teams. You can also subscribe to the Swaay.Health Podcast on any of the following platforms (we're working to distribute to these platforms and will update links as the podcast is accepted): Apple Podcast YouTube Music Spotify iHeartRadio Pandora Amazon Music
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    20 mins
  • We Launched a Podcast: Your Pulse on Healthcare Marketing

    We Launched a Podcast: Your Pulse on Healthcare Marketing
    Nov 7 2024
    In response to popular demand from the community, the team at Swaay.Health have officially launched the Swaay.Health podcast. We were joined by veteran healthcare podcaster Carol Flagg for an exciting debut episode. Designed to provide the healthcare marketing community with valuable insights and engaging content, the podcast is a must-listen for marketers and PR professionals at health IT companies, provider organizations, nonprofits, and more. The podcast was born out of a desire to offer more convenient access to our content. Our mission is simple: deliver a dynamic mix of education, expert insights, and some much-needed levity to healthcare marketing professionals. Whether you're a seasoned CMO looking for strategic guidance or a newcomer seeking SEO tips, the Sway Health podcast promises to offer something for everyone. Authenticity is at the heart of our podcast, where we emphasize the power of genuine storytelling and sharing relatable experiences to build meaningful connections with our listeners. Be sure to check out our first episode including a fun twist, where we have a playful conversation about our dream podcast guests, which include the likes of Howard Stern, Albert Einstein, Gandalf, and even Brutus. Get ready for valuable, relatable content that will keep you coming back for more! You can also subscribe to the Swaay.Health Podcast on any of the following platforms (we're working to distribute to these platforms and will update links as the podcast is accepted): Apple Podcast YouTube Music Spotify iHeartRadio Pandora Amazon Music
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    28 mins