How do you create lasting change in sustainability initiatives? In this week’s episode, I explore the concept of critical mass and why it’s the secret to making sustainable actions stick.

I’ll share how to identify your “dominoes”—those key influencers in your business who can amplify impact and drive cultural shifts.

We’ll discuss why achieving critical mass requires more than a lone sponsor or scattered efforts—it’s about building a volunteer army and sustaining acceleration.

If you’re ready to turn ripples into tsunamis of change, this episode is packed with practical insights to get you there.

Here are the highlights:

(1:57) Challenges in Sustainability and Change Management

(3:13) Creating the Right Conditions for Sustainability

(5:05) The Domino Effect and Critical Mass

(11:00) Demonstrating and Institutionalising Change

(11:31) Reflecting on Success and Future Steps

Domino Chain Reaction

The 8-Step Process for Leading Change | Dr. John Kotter

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Why is sustainability so hard to implement effectively? In this episode, I break down the “Perfect Storm” of challenges faced by sustainability professionals and businesses alike.

From weak senior management commitment to a lack of training and measurable goals, I uncover the six key barriers that keep sustainability initiatives from gaining traction.

You’ll learn how to use the Five Whys technique to identify and address root causes, creating the right conditions for real progress.

If you’re ready to turn sustainability from a “nice-to-have” into a core business value, this episode is packed with practical strategies to help you get there.

Here are the highlights:

(1:00) Common Excuses and Barriers

(5:52) Five Whys Technique

(8:25) Six Elements in Business

(14:07) Creating the Right Conditions

5 Whys - Getting to the Root of a Problem Quickly

1. Not mandatory therefore its optional
2. Variable commitment – holes in fences
3. Low confidence levels
4. Not part of the job / no permission
5. Not measured - didn’t happen
6. Not supported or celebrated – falls behind other things you might be recognised for

1. Set strategy; including tone and voice; headline target – mandate internally
2. Look at how we communicate H&S and Diversity in the business
3. Commit – and demonstrate – aim for all in
4. Train and measure confidence levels
5. Include in KPIs
6. Measure actions taken / share
7. Reward and support / celebrate successes – feed back into strategy (Back to element 1)

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What if tackling climate change isn’t just about CO2? In this episode, I sit down with Jenny Morgan, a leading expert in sustainability, to explore the game-changing impact of targeting non-carbon greenhouse gasses.

From refrigerants to orphaned methane wells, these overlooked pollutants warm our planet thousands of times faster than CO2—and tackling them offers massive potential for immediate results.

We’ll unpack why addressing these gasses is a hidden yet critical opportunity for businesses and individuals. Jenny also shares practical advice on how to engage with impactful climate solutions that aren’t just good for the planet but also for your bottom line.

If you’re ready to rethink your approach to sustainability, this episode is packed with insights you won’t want to miss.

Here are the highlights:

(2:24) Explaining the Climate Reduction Curve

(3:55) Focus on Non-CO2 Gases

(6:03) Projects and Global Impact

(18:07) Engaging Businesses and Public Education

(23:00) Political and Industry Impact

Jenny Morgan links:

LinkedIn - linkedin.com/in/jennycmorgan

Project Drawdown - Table of Solutions | Project Drawdown

Tradewater - Reducing the world’s carbon footprint

Jenny’s New Book:

Cancel Culture in Climate

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In this episode, I review Black Gold by Jeremy Paxman, a fascinating exploration of how coal shaped Britain’s history and economy. From its pivotal role in the Industrial Revolution to its lasting impact on society, this book unpacks the stories behind the rise and fall of coal mining.

Whether it’s understanding how St. Paul’s Cathedral was funded by coal taxes or how mining communities thrived and suffered, this book sheds light on a resource we often overlook.

I share key takeaways about coal’s role in shaping the UK and the lessons we can apply to today’s sustainability challenges. The book also dives into the human cost of the industry—its exploitation and resilience—and why we need to rethink how we approach global energy transitions.

If you’ve ever been curious about the roots of modern industry or wondered how history shapes the future of sustainability, this one’s for you!

Here are the highlights:

(3:10) The Role of Coal in the UK's Development

(6:33) The Dark Side of the Coal Industry

(7:49) The Economic and Social Impact of Coal

(8:49) The Power of Small Groups and Social Movements

(12:48) The Legacy of Coal and Its Impact on Modern Society

(14:46) The Ethical and Economic Responsibility of the UK

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This episode is all about simplifying sustainability with practical tips you can start using today. I’m sharing 13 simple hacks to help reduce your carbon footprint, from switching to a greener electricity tariff to embracing meat-free meals and even repairing your favourite trainers.

These aren’t big, expensive changes, but small, actionable steps that add up over time and fit seamlessly into your daily routine. Plus, most of these are so easy, they’ll barely cost you a thing!

Whether you’re looking to make your home more energy-efficient, get creative with leftovers, or even plant a few trees, there’s something here for everyone. I’m breaking down each tip so it’s quick to understand and easy to implement.

Here are the highlights:

(2:18) Changing Your Bank for Environmental Impact

(4:38) Reducing Food Waste and Composting

(6:09) Energy Efficiency

(10:54) Insulating Homes and Planting Trees

(13:28) Recycling High-Value Items and Repairing Clothes

(15:50) Switching to Renewable Electricity Tariffs

Links:

1

Change your bank

https://bank.green/ and https://www.mymothertree.com/bank-league-table

2

Freeze your leftovers / Reduce Food Waste

https://www.lovefoodhatewaste.com/

3

Compost your food waste

Recycle an Item | Recycle Now

4

Turn the thermostat down 1 degree

Energy Savings Trust

5

Don’t idle your engine - or approach others that do https://www.rac.co.uk/drive/advice/emissions/stop-start-engines-common-myths-busted

https://www.mumsforlungs.org/our-campaigns/idling

6

Write to your MP and see how they voted

WriteToThem - Email your Councillor, MP, MSP, MS, MLA or London Assembly Member www.theyworkforyou.com

7

Choose meat-free options for Xmas; New Year; January

https://veganuary.com/

8

Know your carbon footprint hotspots and plan to reduce it

WWF Footprint Calculator

9

Insulate your home- doors and drafts and windows first

Energy Savings Trust – Quick Tips

10

Plant 9 trees, or more!

www.9trees.org/

11

Recycle at home & work - include WEEE; Textiles; foil and batteries

Recycle an Item | Recycle Now

12

Repair your clothes, shoes...

In this episode, I chat with Abby Chicken, Head of Sustainability at Openreach and Vice Chair of the Surrey Wildlife Trust, about how businesses can truly embrace sustainability beyond the token gestures.

Abby shares how companies can partner with conservation organisations, engage employees meaningfully, and make biodiversity a core part of their strategy—even if you're running a warehouse or an office. We also dig into how nature connection boosts mental health, employee retention, and even financial performance.

Whether you're an executive, an employee looking to spark change, or just someone wanting to make your workplace greener, this episode is full of actionable ideas to bring sustainability to life, one small (but impactful) step at a time. Don't miss Abby's tips on making changes that stick!

Here are the highlights:

(1:40) Challenges in Engaging Businesses on Biodiversity

(6:15) Building Bridges Between Industry and Charities

(11:46) Carbon Literacy and Its Impact

(27:28) Lessons Learned and Key Takeaways

(33:16) Making Sustainability Efforts Stick

(45:21)Addressing Common Excuses and Misconceptions

Book a Power Hour with Emma:

https://calendly.com/emma-lighthouse/power-hour

Connect with Abby:

Abby Chicken | LinkedIn

Home | Surrey Wildlife Trust

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In this episode, I unpack the power of simplifying your message to create real impact. It’s not about bombarding people with information but boiling things down to what truly matters—making your message simple, sticky, and shared.

I’ll walk you through why complicated messages fail and how cutting out the noise helps your ideas land (and stick). We also explore how small, meaningful actions can lead to big shifts when done intentionally.

From behaviour nudges to celebrating outcomes, this episode is packed with practical tips to help you share your work more effectively and amplify its impact. Let’s make sustainability stick.

Here are the highlights:

(2:03) Impactful Messaging

(4:44) The Importance of Simplicity

(8:00) Making Messages Stick

(14:03) The Role of Sharing

Links:

BJ Fogg Tiny Habits

https://youtu.be/jsbF9z6adAo?si=3IjiZGyEU8ZddEuU&t=26

Book Tiny Habits By Bj Fogg | New | 9780753553244 | World of Books

Or try your local library for a copy.

Book an Enquiry Call with Emma

https://calendly.com/emma-lighthouse/enquiry-call

Book a Power Hour (Fee Payable) with Emma

https://calendly.com/emma-lighthouse/power-hour

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In this episode of "Straight Talking Sustainability," we tackle one of the biggest puzzles in modern business—why is circularity so challenging to implement? From rethinking ownership to reusing, repairing, and recycling, we explore the many loops that make up a circular economy and why so few businesses get it right. You’ll hear real-world examples of success and struggle, from pioneering companies embracing change to the systemic barriers holding others back.

We’ll also share actionable advice on how businesses can shift from wasteful, linear models to thriving circular systems that create value and build customer loyalty. Whether you're curious about circular design or wondering how to make reuse the default in your own business, this episode is packed with insights to inspire and motivate.

Here are the Highlights:

(02:55) The 10 R Strategies and Their Importance

(06:49) Barriers to Circular Business Models

(10:42) Consumer Behavior and Market Trends

(15:33) Mainstreaming Circularity

(19:17) Practical Steps for Implementing Circularity

Helpful Links:

R10 The Circular Economy: The 10R’s Model

CE100 CE100 | Lighthouse Sustainability

145 podcast episodes from circular businesses

Circular Economy Podcast with Catherine Weetman

Book a Power Hour with Emma

https://calendly.com/emma-lighthouse/power-hour

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Emma Burlow | LinkedIn