What if tackling climate change isn’t just about CO2? In this episode, I sit down with Jenny Morgan, a leading expert in sustainability, to explore the game-changing impact of targeting non-carbon greenhouse gasses.

From refrigerants to orphaned methane wells, these overlooked pollutants warm our planet thousands of times faster than CO2—and tackling them offers massive potential for immediate results.

We’ll unpack why addressing these gasses is a hidden yet critical opportunity for businesses and individuals. Jenny also shares practical advice on how to engage with impactful climate solutions that aren’t just good for the planet but also for your bottom line.

If you’re ready to rethink your approach to sustainability, this episode is packed with insights you won’t want to miss.

Here are the highlights:

(2:24) Explaining the Climate Reduction Curve

(3:55) Focus on Non-CO2 Gases

(6:03) Projects and Global Impact

(18:07) Engaging Businesses and Public Education

(23:00) Political and Industry Impact

Jenny Morgan links:

LinkedIn - linkedin.com/in/jennycmorgan

Project Drawdown - Table of Solutions | Project Drawdown

Tradewater - Reducing the world’s carbon footprint

Jenny’s New Book:

Cancel Culture in Climate

Connect with Emma

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Emma Burlow | LinkedIn