Join Aggy and Sean and a rotating set of guests as they explore the ins and outs of climate misinformation - what on earth is it, who's putting it out there, and what can we do about it?

In the first of our three-part series we discuss a fascinating theory of change - can you influence what's published online by talking to directly to those that fund it - the advertisers?

The Stop Funding Heat podcast is produced by Stop Funding Heat: www.stopfundingheat.info

Thanks to our guests today! Find the Conscious Advertising Network and their manifestos at https://www.consciousadnetwork.com/

Find CheckMyAds at www.checkmyads.org and become a "Checkmate" at https://checkmyads.org/membership/

References
We do our best to reference as many of the conversation points we cover in our interviews. If there’s something missing, please do get in touch at hello@stopfundingheat.info

Not Sure About That - Is Coral Improving in the Great Barrier Reef? https://climatefeedback.org/claimreview/coral-cover-great-barrier-reef-improved-2021-but-doesnt-mean-reef-growing-quickly-contrary-to-daily-wire/

Not Sure About That - No, Electric Vehicles Are Not 7 Times More Expensive Than Petrol Equivalents https://climatefeedback.org/claimreview/electric-cars-arent-seven-times-more-expensive-than-gasoline-powered-cars-as-claimed-on-facebook/

Not Sure About That - Patrick Moore’s graph makes no sense https://archive.is/2Jqjr

Fake news travels six times faster than the truth on Twitter - Harvard Study - https://www.science.org/doi/full/10.1126/science.aap9559

Vice asks ad industry to re-think LGBTQ blacklists https://www.thedrum.com/news/2018/10/15/vice-asks-industry-rethink-blacklists-lgbtq-and-important-issues-are-avoided

70% of climate safe content in unmonetized - appears in Change The Narrative report via CHEQ Inc and Media Bounty https://docs.google.com/presentation/d/1I_KDqD4vBylcMz39Rk3107gAhl5IWQk9AY-BnUZTfVE/edit#slide=id.p

The Times - Advertising funding terrorist content (2017) https://www.thetimes.co.uk/article/big-brands-fund-terror-knnxfgb98

Google introduces demonetization of climate misinformation content https://support.google.com/google-ads/answer/11221321?hl=en

WARC Guide to Conscious Media Investment - Explainer https://www.warc.com/newsandopinion/opinion/conscious-media-investment-the-moral-and-commercial-imperative/4391

The Sleeping Giants campaign https://twitter.com/slpng_giants

Contrary to popular belief, it’s not just your crazy relative spreading falsehoods online. In part 2 of our 3-part series, Sean and Aggy uncover where climate misinformation comes from - and why is it put out there in the first place?

The Stop Funding Heat podcast is produced by Stop Funding Heat: www.stopfundingheat.info

Thanks to our guests today! Find them at https://desmog.com/ and https://influencemap.org/

References

We do our best to reference as many of the conversation points we cover in our interviews. If there’s something missing, please do get in touch at hello@stopfundingheat.info

For an interesting look at how the tobacco industry’s tactics are mirrored by fossil fuel industries, check out this BBC podcast https://bbc.in/3uYlqDI

Climate gate - debunked: https://bit.ly/3oY7SVg

2021’s Counter-COP summit run by Heartland Institute, as reported by Channel 4 https://bit.ly/3sUHtJ7

Brexit climate denier map: https://bit.ly/34K3get

Monsanto hiring firms to target journalists and activists: https://bit.ly/3sUHqwV

Majority of UK want a net zero referendum - debunked: https://bit.ly/3gV5UQK

Climate denier ads paid for by Centre for Brexit Policy: https://bit.ly/3s1MVKE

InfluenceMap found 25,000 ads from 25 entities seen over 430 million times in 2021 https://bit.ly/3JDXj1c

Ballot Measure 1 to increase fossil fuel taxes in Alaska falls https://bit.ly/3H1KKeH

Climate Action Tracker https://climateactiontracker.org/

European Citizens Initiative to ban fossil fuel ads like with tobacco https://banfossilfuelads.org/

Science Museum strikes new deal with fossil fuel company Adani https://bit.ly/3BtZba9

Fossil fuel companies have spent $1 billion on climate brand building in just 4 years https://bit.ly/3v0XbVI

“Japan Climate Leaders Partnership” successfully lobbies Japanese government to set more ambitious climate goals https://bit.ly/3oTTo8L

Frackfeed is still offline at time of launch https://www.frackfeed.com/

Not Sure About That - Executives from oil companies refuse to pledge not to spend money to oppose efforts to reduce climate change

Not Sure About That - Oil companies hearing - will not do anything about their climate misinformation: https://nyti.ms/3LVsLu7

Not Sure About That - “William Shatner did not go to space”: https://bit.ly/3LJA340

Not Sure About That - Concrete can grow: https://bit.ly/3JCBRK9

Not Sure About That - Boris Johnson calls Net Zero by 2050 “heroic” https://bit.ly/3LMbWBJ