If you’ve been watching political shows of late, and I don’t know how you can avoid them, I’m sure you’ve noticed how frustrating it is when a guest is asked a question and they answer with a completely different answer that had nothing to do with the question. You know what I mean? It drives me crazy.

However — there are times during YOUR interviews when it’s important to know how to pivot and dance away from a difficult question or a topic that you don’t want to talk about. And that’s what we’re going to address today.

In this episode, Bonnie Taub-Dix discusses how to handle difficult questions during media interviews. She introduces three powerful techniques: bridging, flagging, and hooking.

In This Episode:

• Learn how to pivot or dance away from difficult questions during media interviews.

• Bridging is a technique that allows you to transition from the interviewer's question to your own key messages

• Flagging is a way to signal important information to the audience.

• Hooking involves using compelling information or questions to keep the interviewer and audience engaged.

These 3 techniques can help you control and steer your media interviews, ensuring that your key messages are communicated effectively.

Bonnie’s Resources:

• Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
• Bonnie’s website: https://betterthandieting.com
• BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
• Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
• Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN
• Threads: https://www.threads.net/@bonnietaubdix
• Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
• Get in touch: mediasavvybtd@gmail.com