Media Savvy with Bonnie Taub-Dix

By: mediasavvybtd.com
  • Summary

  • Media Savvy is the podcast that takes you behind-the-scenes to look at what it takes to get noticed by the media and become the go-to expert they keep coming back to. Your host, Bonnie Taub-Dix, an award winning author, a media trainer and a nutrition expert, will be sitting down with the best in the business, from traditional TV experts to social media gurus, to share their secrets to helping you build your reputation and boost your business with the confidence and tools you need to shine in the spotlight. Tune in and let’s get media savvy…
    Copyright 2024 All rights reserved.
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Episodes
  • Networking Naturally: Mastering Any Social Scene with Ease
    Sep 25 2024

    Welcome: Bonnie Taub-Dix, host of the Media Savvy Podcast, welcomes listeners to a new episode focused on effective networking at industry conventions.

    Today's Topic: Today’s topic highlights networking at large events like the Food & Nutrition Conference and Expo (FNCE), but the tips we’re talking about here can really apply to any social situation that requires schmoozing — whether it’s a work-related conversation or cocktail parties. Bonnie shares her personal experiences and offers insights into making meaningful connections, even when it's overwhelming.

    Key Highlights:

    1. Before the Event:
    • Business Cards: Importance of having business cards, preferably with a photo to make a memorable impact.
    • Elevator Pitch: Tips on crafting a concise and compelling personal brand slogan.
    • Media Kit: Advice on preparing a simple yet informative media kit to share with potential connections.
    1. Packing Tips:
    • Recommendations for what to pack to ensure you come across as professional and prepared. Includes essentials like notepads, chargers, and appropriate attire.
    1. At the Event:
    • Confidence is Key: Encouragement to approach the event with confidence, which is crucial for making good impressions.
    • Asking Questions: The importance of being curious and engaging genuinely with others, especially media professionals.
    • Navigating the Expo: Strategies for making the most out of walking the expo floor, including taking notes and photos for future stories.
    1. After the Event:
    • Follow Up: The significance of following up with new contacts through personalized messages and proposing next steps.
    • Social Media Engagement: How to use social media to maintain and strengthen connections made during the event.

    Conclusion: Bonnie wraps up by emphasizing the exciting and invigorating aspects of networking, despite its challenges. She encourages listeners to view each interaction as a mini-interview and to remain authentic.

    Be sure to grab the tip sheet Bonnie mentioned: “Confidence - How to Find Your Voice and Lose Your Insecurity to Build Your Media Business”. Go here: https://bit.ly/BTDMediaMakers

    Bonnie’s Resources:

    • Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
    • Bonnie’s website: https://betterthandieting.com
    • BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
    • Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
    • Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN
    • Threads: https://www.threads.net/@bonnietaubdix
    • Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
    • Get in touch: mediasavvybtd@gmail.com
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    17 mins
  • Demystifying Self-Publishing with Expert Liz Jalkiewicz
    Sep 18 2024

    Introduction: Welcome to today’s episode where we dive into the world of self-publishing with the guidance of Liz Jalkiewicz, a seasoned expert in Amazon self-publishing. (Spoiler alert: it’s easier than you think to get your own book published!) Whether you’re a dietitian, healthcare professional, or anyone interested in publishing your own work, this episode is packed with invaluable insights.

    What You’ll Learn:

    • The Path to Self-Publishing: Liz shares her personal journey into the Amazon self-publishing space and how it has shaped her career.
    • Why Write a Book: Discover the transformative impact writing and publishing a book can have for professionals in the healthcare and nutrition fields.
    • Understanding Amazon KDP: A clear explanation of what Amazon Kindle Direct Publishing (KDP) is and why it’s a powerful tool for authors.
    • Choosing the Right Platform: Why Amazon KDP should be your go-to publishing platform and how it can amplify your reach and message.
    • Low and No-Content Books: Liz explains these types of books and discusses how they can serve as effective marketing tools.
    • Creating Engaging Content: Strategies for crafting books that not only engage but also funnel readers to your other offerings.
    • Beyond Book Sales: How to use your book to support broader business goals and expand your professional influence.
    • Navigating Challenges: Common pitfalls in self-publishing and tips on how to avoid them.
    • Expert Advice: Liz’s top piece of advice for anyone starting their self-publishing journey.
    • Getting Started: Practical first steps for aspiring self-publishers to take action today.
    • Closing: Liz provides a final takeaway that inspires and equips you to start your self-publishing journey with confidence.

    Liz’s Resources:

        • Website: https://thedietitianeditor.com/
        • Instagram: https://www.instagram.com/thedietitianeditor/
        • LinkedIn: https://www.linkedin.com/in/lizjalkiewicz/
        • Dietitian Authors FB Group: https://www.facebook.com/groups/dietitianauthors FREE WORKSHOP:

    https://thedietitianeditor.myflodesk.com/octoberworkshop

    Bonnie’s Resources:

    • Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
    • Bonnie’s website: https://betterthandieting.com
    • BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
    • Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
    • Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN
    • Threads: https://www.threads.net/@bonnietaubdix
    • Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
    • Get in touch: mediasavvybtd@gmail.com
    • Download a free chapter of Bonnie’s latest book

    Thank you for joining us. We hope this episode helped inspire you to explore the world of self-publishing. Be sure to subscribe for more episodes to help you grow personally and professionally. Until next time!

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    45 mins
  • Confidence Chronicles Part 1: From Shy to Shine — Lessons to Help You Overcome Self-Doubt and Step into Your Strength
    Sep 11 2024

    Episode Summary: In this powerful episode of the Media Savvy Podcast, host Bonnie Taub-Dix takes you on a personal journey from shy and insecure to thriving in the media world. If you’ve ever felt like confidence is something other people have but not you, this episode is for you. Bonnie shares heartfelt stories from her own life, from childhood insecurities to overcoming self-doubt in her career as a media expert. You'll learn how confidence is a skill that anyone can build—and discover practical tips to help you step into your strength.

    Whether you’re a seasoned professional or just starting out, this episode will show you how to silence the self-doubt that’s holding you back and replace it with confidence that sticks.

    In This Episode, You’ll Learn:

    • How Bonnie went from a shy, introverted child to a successful media professional.
    • The reality of imposter syndrome, even for experienced experts.
    • Personal stories about overcoming fear, including Bonnie’s creative solution for handling a live demo!
    • 5 practical ways to boost your confidence without needing to see a therapist:
    1. Embrace Your Unique Journey – Use your personal experiences as a foundation for confidence.
    2. Talk About What You Know – Authenticity is your greatest asset.
    3. Own Your Titles – Stop waiting for validation; step into your role as an expert.
    4. Get Off the Comparison Roller-Coaster – Compare yourself only to your own progress.
    5. Prepare for Success – Create a comfort zone before facing challenges, so you can perform at your best.

    If you enjoyed this episode, don’t forget to subscribe to the Media Savvy Podcast so you don’t miss the next installment of the Confidence Chronicles series! Please leave a review and share this episode with someone who could use a confidence boost. Your support helps spread the word and keep the confidence conversation and media making going.

    Bonnie’s Resources:

    • Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
    • Bonnie’s website: https://betterthandieting.com
    • BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
    • Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
    • Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN
    • Threads: https://www.threads.net/@bonnietaubdix
    • Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
    • Get in touch: mediasavvybtd@gmail.com
    • Download a free chapter of Bonnie’s latest book
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    19 mins

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