How is AI making it easier and more affordable to start a business?
What are network effects and how do they drive business growth?
Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:43) Insanely Cheap Ways to Start a Business

(05:45) The Power of Network Effects in Scaling Businesses

(11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor

(12:45) What is Go-to-Network?

(13:57) Tips for Using Go-to-Network

(16:54) Roles of Trust and Authenticity in Business Networks

(21:30) Tips for Business Network Growth

(26:47) Biggest Misconception About The Value of Network

To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/

Our sources from today’s headlines:

https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://online.hbs.edu/blog/post/network-effects-business

Produced in partnership with: https://shareyourgenius.com/