How is AI making it easier and more affordable to start a business?
What are network effects and how do they drive business growth?
Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:43) Insanely Cheap Ways to Start a Business

(05:45) The Power of Network Effects in Scaling Businesses

(11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor

(12:45) What is Go-to-Network?

(13:57) Tips for Using Go-to-Network

(16:54) Roles of Trust and Authenticity in Business Networks

(21:30) Tips for Business Network Growth

(26:47) Biggest Misconception About The Value of Network

To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/

Our sources from today’s headlines:

https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://online.hbs.edu/blog/post/network-effects-business

Produced in partnership with: https://shareyourgenius.com/

What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?

Is it ethical for LinkedIn to use your data to train AI?

How should customer data be used to support your go-to-market strategy?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.

Jump into the action:

(00:00) Welcome to GTM News Desk

(00:32) Jony Ive Collaborates with OpenAI on New AI Device

(04:48) LinkedIn is using data your data to train AI
(10:13) Meet Evan Huck, CEO of UserEvidence

(16:43) What is customer evidence?

(20:38) Marketers' Biggest Mistake with Customer Evidence

(23:57) The Importance of Specificity in Customer Evidence

(26:03) Most common misconception in customer evidence

To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Evan Huck: https://www.linkedin.com/in/evanhuck/

Our sources from today’s headlines:
https://techcrunch.com/2024/09/22/yup-jony-ive-is-working-on-a-new-ai-device-company-with-openai/

https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement

Produced in partnership with: https://shareyourgenius.com/

How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing?
Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests?
What is the best framework for using data-driven marketing to align with your C-Suite this budget season?

Those are the 3 big topics we're covering on this episode of GTM News Desk. We’re joined by Ali Jawin, SVP of Marketing at Outreach, to share her insights on the importance of having solid data for AI integration, why you should start small with marketing tests before scaling up, and her strategies for ensuring marketing initiatives are data-driven and aligned with C-suite expectations.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:45) OpenAI aims for $150 Billion Valuation

(05:38) Scott Brinker’s article on the impact of AI on the B2B Market

(09:35) Meet Ali Jawin, SVP of Marketing at Outreach

(10:42) Tips for great marketing strategies using data

(16:37) Biggest mistakes made by marketers today

(22:27) Most common misconception from executives about data-driven marketing

(28:50) People-first data-driven marketing

To hear Ali Jawin’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Ali: https://www.linkedin.com/in/alijawin/

Our sources from today’s headlines:
https://techcrunch.com/2024/09/11/openai-reportedly-in-talks-to-raise-at-150b-valuation/
https://chiefmartec.com/2024/09/will-ai-in-martech-make-buyer-experiences-better-or-worse-it-depends

Produced in partnership with: https://shareyourgenius.com/