When I work on sales and marketing strategies with clients, I so often hear, ‘I don’t like it”, “it’s spammy”, “people don’t want to be sold to”.

The reality is that blanket statements like this are unhelpful, there are countless sales and marketing strategies out there, some of them I hate, some of them I love, but a blanket statement like that probably means you just haven’t found the right strategy for you and your customer.

If you’re a business owner saying ‘I don’t like sales and marketing’ this episode is for you. Sales and marketing are unavoidable if you want to build a successful business.

The key is finding the strategy that feels right for you and I’m sharing how to do that in this episode with 4 steps to identify your limiting beliefs and retrain your mindset and approach to fall in love with sales and marketing.

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A business model describes the rationale of how an organization creates, delivers and captures value.

There are a lot of ‘one-size fits all’ courses out there in the creator industry and that can feel challenging if those courses don’t feel right for you, it can feel like you’re doing something wrong. You need to find the way that’s right for you, the business model that’s right for you and how you can use your skillset to connect with your audience through that.

In this episode I want to give you some ‘how to’ prompts to help you gain clarity on finding, creating and developing the business model and framework which works for you and your goals.

Try to think about what would be your ideal way of generating revenue for your business and getting your message out there?

If you have a feeling that a certain business model excites you, lean into that - chances are that it’s the right model for you and you’ll end up there anyway.

Listen to this episode if you’re looking for clarity on your business model and business/life goals.

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This episode is for the solopreneurs, business owners and future creators out there who are delivering products or services in the digital age.

If you’re someone with big goals and big dreams, it’s easy to feel overwhelmed by all your ideas and plans to support your ideal audience and create revenue. If you’re doing too many things, are you really doing them all well?

I’m a big fan of how we can all do less to achieve more and in this episode I want to talk about how we can identify if we are doing too much in our lives and our businesses and how we can focus on that ‘one thing’.

I’m sharing my tips on how to move past overwhelm, plus my Five 1’s I work through with all my clients (and myself!) to find the sweet spot with one idea or one product, before moving on to the next.

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Louise works with busy, heart-led business owners who want to run a fulfilling business without burning out. Louise’s first-hand experience of work-related stress and anxiety towards the end of her 15-year career in professional services led her to develop a slower, more mindful approach to getting things done. She’s the calm, kind clarity queen who helps her clients get their great ideas out of their head, notebooks and scribbles and into reality, so they can have fun in their business again.

Louise really believes that slowing down and understanding what works for you and what success looks like for you is the key to leading a more fulfilling life and business.

Louise shares her journey, from having an epiphany that she would never be finished, there would always be more to do, to her reframing the idea of productivity. Instead of focusing on doing as much as possible as efficiently as possible, Louise created her own definition of creativity: doing what’s important, as efficiently as you can, so you can create space for the things you love.

She uses this and her knowledge of the slow living movement and intentional actions to support her clients and help them create space to bring their ideas into the world.

If you feel like you’re constantly fighting to keep up and it often feels like the months are passing you by without change or intention, this is the episode for you.

To find out more about Louise you can find her on:

LinkedIn: https://www.linkedin.com/in/louisemiller-bettylou/

Download a free planning workbook: https://www.bettylouonline.com/hannah

Website: https://www.bettylouonline.com/

The title of this episode is taken from Modern Family. As a self-confessed ‘speed freak’ in life (not in a car) I’ve made it my mission to slow down, it’s a work in progress.

But I’ve definitely noticed that by doing things slower, I follow my plan better and I enjoy it more.

We live in a fast world which often leads to a state of anxiety, stress and burnout as we try to keep up. Perfectionism and the desire for completion has a huge role in this too.

But we are never going to get to an end state or complete a business, there will always be more you want to do. Is forcing yourself to go faster really going to help you if it leads to exhaustion?

If you struggle with getting things finished, feeling rushed, feeling like you struggle to be present or you’re in a cyclical state of burnout, this is an episode for you.

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On this week’s episode, I’m sharing my story.

Sharing my story isn’t always easy but I think it’s important. My personal brand and my passion for personal branding is the product of my own personal experiences and journey.

From watching my parents launch the first online business network when I was 6 years old, through to leaving my corporate job and coping with PTSD after being kidnapped and raped in France.

I went on a journey of healing and discovery, putting the responsibility on myself to create the change I wanted to see.

Through the work I’ve done and continue to do on myself, I really do believe that you are your own biggest asset. Challenges will come and limiting beliefs will do their best to hold you back.

However, with the right people around you, you really can create a life that fulfils you. You can attract opportunities and have a positive impact on the world.

Thank you for listening to my story.

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Content warning - discussion of rape, sexual assault, PTSD, trauma and alcohol.

In this week’s episode I’m joined by Samantha Demers, who left an established career with the House of Commons of Canada to build a business with her husband and start her own personal brand on the side. For 4 years, she didn't post a single blog post, launch a podcast, or start writing a book because of impostor syndrome and not knowing her perfect niche.

Finally after getting tired of waiting, she started creating content online in March 2021. Since then, she's been steadily growing an online audience on Twitter, started writing her first book "The Creator's Guide to Overcoming Impostor Syndrome," leads a group of 150 aspiring creators in an accountability group and has hosted over 100 Twitter Spaces.

In the episode, Samantha talks about her need for a plan, a strategy and an outcome, all of which was preventing her from just getting started. From following what she thought was the dream career path, to navigating burnout to giving herself permission to pursue what truly fulfilled her, Samantha’s journey is one that many of us can resonate with.

We discuss the paralysing effect of over-thinking, procrastination and perfectionism, and Samantha shares the steps that she took to not only overcome those obstacles but also to create a sustainable brand that helps others to do the same.

To find out more about Samantha you can follow her on:

Twitter: https://twitter.com/samanthademers

Instagram: https://www.instagram.com/samanthademers/

In this week’s episode, I’m joined by Emma Livingstone, who was diagnosed with Cerebral Palsy at age two. At age 16, Emma was discharged from medical services, being told that she was the best she would ever be, although she found her physical problems increased in adulthood, without any integrated care from the authorities.

In response, Emma started a charity to help those in the adult Cerebral Palsy community who like her, were struggling to get the right kind of help. In the episode, Emma speaks passionately about personal responsibility and the need to own your circumstances to take the first step.

We also discuss the power of the individual to not just encourage equality but to embrace diversity if we want to see positive change, as well as the impact that recent circumstances like working from home can have to make the work environment more inclusive.

Emma is a qualified speech and language therapist working mainly with children across London and runs the charity Adult Cerebral Palsy Hub full time with her colleague and friend Neuro Miriam Creeger.

To find out more about Emma and her work, follow:

@adultcphub on Instagram, Facebook and Twitter