When I work on sales and marketing strategies with clients, I so often hear, ‘I don’t like it”, “it’s spammy”, “people don’t want to be sold to”.

The reality is that blanket statements like this are unhelpful, there are countless sales and marketing strategies out there, some of them I hate, some of them I love, but a blanket statement like that probably means you just haven’t found the right strategy for you and your customer.

If you’re a business owner saying ‘I don’t like sales and marketing’ this episode is for you. Sales and marketing are unavoidable if you want to build a successful business.

The key is finding the strategy that feels right for you and I’m sharing how to do that in this episode with 4 steps to identify your limiting beliefs and retrain your mindset and approach to fall in love with sales and marketing.

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A business model describes the rationale of how an organization creates, delivers and captures value.

There are a lot of ‘one-size fits all’ courses out there in the creator industry and that can feel challenging if those courses don’t feel right for you, it can feel like you’re doing something wrong. You need to find the way that’s right for you, the business model that’s right for you and how you can use your skillset to connect with your audience through that.

In this episode I want to give you some ‘how to’ prompts to help you gain clarity on finding, creating and developing the business model and framework which works for you and your goals.

Try to think about what would be your ideal way of generating revenue for your business and getting your message out there?

If you have a feeling that a certain business model excites you, lean into that - chances are that it’s the right model for you and you’ll end up there anyway.

Listen to this episode if you’re looking for clarity on your business model and business/life goals.

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This episode is for the solopreneurs, business owners and future creators out there who are delivering products or services in the digital age.

If you’re someone with big goals and big dreams, it’s easy to feel overwhelmed by all your ideas and plans to support your ideal audience and create revenue. If you’re doing too many things, are you really doing them all well?

I’m a big fan of how we can all do less to achieve more and in this episode I want to talk about how we can identify if we are doing too much in our lives and our businesses and how we can focus on that ‘one thing’.

I’m sharing my tips on how to move past overwhelm, plus my Five 1’s I work through with all my clients (and myself!) to find the sweet spot with one idea or one product, before moving on to the next.

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