Shall we talk about 2024 at Rethink Home Interiors…the year I stepped out from my role literally and almost completely? Beyond just sharing the story behind that, I’m excited to bring you along and reflect on the experience, the lessons I learned, and how it’s shaping the future of the insights and strategies I share with all my students, including you!

From both sides of the past seasons—including one where my business ran without me—I’ve gathered valuable insights that you can trust to guide you and refine your home staging business. I’ll help you start on the right foot, grow sustainably, and thrive profitably.

What does your business need in 2025? Listen in to find out how and where I strive to bring you the most value.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Lessons learned from taking time off my staging business
• Sabotaging actions that could be undermining your business growth
• Building a staging business beyond you
• My plans for your staging business success in 2025

RESOURCES:

• Follow the Bluebird Design on Instagram
• Episode 58: Optimizing Growth: Strategic Moves and Strategic Halts in Your Staging Business
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

There could not have been any better expert to answer your questions on how to do social media marketing right, make your DM a money hotspot, and have fun while at it. A one time interior designer turned SM Guru, Emma Tesler of Ninety Five Media joins me today to share tried and true strategies for letting people know you are right here! Both offline to deliver exceptional staging services, and online to show them how you do it!

Leaning into industry stats, Emma shares the components of what drives results now on social media, and how you can leverage those by working backwards to achieve your goals.

We talk about how important optimized content is for where your customers are, her recommended social media platform for this time, and how the right way to get off one that does not work.

To combine your offline and online marketing, we discuss initiatives, mistakes you should avoid, and what you should prioritize as you make social media goals that you aim to achieve in the new year!

For busy schedules and business owners in the growth phase without a dedicated social media team member, we also discuss the code to maximizing your content and time for social media success.

Your social media approach is just about to change for profits!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How to work backwards to achieve success on social media
• Top performing recommended platform and content form to meet your customers where they are at
• How to combine your online and offline marketing
• How to evaluate a social media manager before you hire one
  
  

RESOURCES:

• Ninety Five Media website
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

What are your goals for 2025? Whether you are clear or still unsure about those big next steps, ICYMI, this conversation is exactly what you need.

You’ve probably heard me say it before: setting goals is one thing, but making them happen? That’s where the magic lies. And it’s not just about motivation or discipline; which of course they matter. More than often, it is about understanding how your brain works and using that knowledge to unlock a goal-getting superpower.

Call it a Brain-Hacking System for Peak Performance

Listen in, get directions on how to really achieve your goals in 2025 and maybe tag me on social media or elsewhere to share your plans!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The importance of setting goals at all
• How your brain is involved in goal setting and execution.
• The principle of small actions in achieving your goals
• 4 proven keys to succeed in goal setting and achievement

RESOURCES:

• Episode 26: How To Change Course When Systems Are Not Working In Your Business
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

What if you could handle dicey client interactions with confidence and calm, without the stress or frustration?

As a staging business owner, you know that you’ll encounter all kinds of personalities. With that comes clients and team members who might unintentionally cross boundaries or push your limits. Most of the time, it’s not personal—they may just forget what they agreed to or don’t fully understand your process.

Rather than respond emotionally, would it not be better to navigate those moments from a place of neutrality and groundedness?

In today’s episode, I talk about Grounded Communication and how to effectively navigate tough conversations with it when the need arises.

For situations where you might have the wrong words or none, this could be an advance plan to turn such into opportunities for clarity, consistency, and even brand loyalty!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What Grounded Communication is
• Components of a Grounded Communication Plan that works
• Empowering thoughts for why Grounded Communication plan is important for your staging business success
• Communicating your policies and how to maximize exceptions

RESOURCES:

• Download the Communication Plan Template
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Yet another vulnerable episode today! My staging lead once called quits — my fault, because my staging business was all too accommodating.

I - and technically her too, would scramble to rearrange weekend plans or even work beyond and outside office hours to meet last - minute client demands. Yep! That often happened. Until it felt like the business was running us, instead of us it.

A situation you might be in if you have no business boundaries in place.

But here’s the good news: setting clear deliberate boundaries, backed with policies can change everything.

People will make their requests! From the most mundane to the exceptions, business boundaries will help you make decisions or not even have to think about them at all because your policies already took care of that.

Whether it is figuring out what boundaries and policies to put in place, tips for communicating them, and how to navigate clients who constantly ignore your policies, today’s episode goes into all the details.

Our thoughts about losing a client by having policies hardly matter. Listen in to learn how to make boundaries that create a solid foundation for a business that thrives.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why boundaries aren’t just personal and what policies are for.
• The pitfalls of people-pleasing and how they sabotage your long-term goals.
• How to set clear policies and communicate them well.
• Tips to overcome the fear of enforcing boundaries.

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Growth is exciting, but it can quickly become overwhelming without the right systems in place. To truly harness growth, sometimes the best thing you can do is pause. Use these moments of non-growth to refine your processes, clarify your pricing, and prepare your business for sustainable growth.

Whether you're already stretching your capacity or planning to soon, remember that successful growth relies heavily on numbers. When you know the financial landscape of your business inside and out, you’ll be better equipped to make smart, strategic decisions that support long-term success.

To help you avoid scaling on shaky foundations, I’ll walk you step-by-step through my proven formula of optimizing growth. Including : calculating your business’s capacity, setting prices that protect your profit margins, and investing in inventory without dipping into debt.

Remember, I love to see your business grow, and I hope today’s insights will give you the confidence to do so at a pace that’s right for you.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What is Strategic Non-Growth? (And Why You Might Need It!)
• How to Calculate Your Business Capacity
• The 4 questions you should answer before expanding your business capacity.
• How to use your numbers to raise prices or hire team members
  
  
  

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Just as in life, business is not without its challenges. We all experience those moments when we feel depleted, stuck, and unsure of the next step. It could be a really tough time where everything is slow, making you feel like you’re pushing a boulder uphill. Although these phases are real, our feelings about them are completely not. These cycles are all actually a natural (and sometimes necessary) part of building a thriving business.

To navigate these difficult phases, we can take a better approach.

Beginning with what a positive mindset can do, I share strategies and resources that can help you through these low productivity and business growth phases.

If you have been lacking inspiration and strength for your staging business, know that you are not alone. Building the staging business of your dreams is doable, and you can better take care of business and yourself when that dream seems bleak.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The truth about low-value cycles and why they’re a normal part of your business growth
• Mindset Strategies for staying grounded during low business times
• How best to control what you can
• Tips to re-energize and refresh your inspiration

RESOURCES:

• Atomic Habits
• E-Myth Revisited
• The Gap and The Gain
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

"Wonder what aspect of this staging business isn’t my strongest jam? Bookkeeping. Our beloved not-so-comfortable but very-important component that can make even the toughest CEO weak in the knees.

Going through the books can often be accompanied by a range of emotions—and let’s be real, they’re often not the positive ones!"... Especially as a new tax season year approaches.

To help us turn those feelings into power moves that drive growth and the profitability of our staging business, we’ve got QuickBooks guru and all-around financial superstar Melissa San Roman share her insider tips.

Melissa’s not just any expert. She knows what every entrepreneur should know from growing and selling multimillion-dollar businesses, so you can trust her experience at now guiding others to succeed in their finances.

Together, we cover smart strategies for managing finances, the importance of up-to-date books, how to maximize tax advantages, and how you can use financial insights to fuel marketing and business decisions.

Whether you’re a DIY bookkeeper or ready to hire help, this episode is packed with practical, approachable advice to keep your books (and you!) happy.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The best ways to keep an eye on your revenue and expenses
• How to make tax time stress-free with smart strategies
• When it’s time to consider an S-Corp, plus other tips for tax advantages
• Key factors in choosing the right bookkeeper and setting up a smooth financial system
  

RESOURCES:

• Melissa San Roman's website: www.melissasanroman.com
• Follow Melissa San Roman on Instagram
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.