Some numbers in a staging project feel more defined than others.

The initial staging fee is usually built with care. It reflects scope, inventory, labor, and experience. It has structure behind it.

Renewal pricing tends to sit in a different category. The number is there, but the reasoning behind it is not always as clearly outlined. It can be influenced by instinct, habit, or what feels reasonable in the moment.

In this episode, we continue the vacant staging pricing series by focusing on how to approach that number with more precision. This is a closer look at how renewal pricing can be grounded in the ongoing value of your inventory and its role inside your business.

Because even when nothing new is being installed, your assets are still actively allocated. They continue to influence capacity, availability, and what your business can generate next.

The opportunity is in understanding how to translate that into a number that is intentional, consistent, and financially sound.

We walk through:

• The difference between "what makes this profitable" vs. "what makes this powerful"
• Why standard renewal math often lands at the bare minimum
• How to shift your thinking from monthly pricing to total asset value
• The 8–12% renewal model that creates stronger margins, flexibility, and cash flow
• How renewals can quietly become one of the most impactful drivers of your bottom line

This episode also addresses the internal tension many owners feel when raising prices.

Because pricing is never just numbers. It's belief, identity, and decision-making. When you anchor your pricing in clean math, you create stability and confidence that ripple through your entire business.

Renewals are not an afterthought. They are a strategic lever.

And when used well, they fund your growth, your team, and your ability to actually enjoy the business you've built.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why most renewal pricing models leave money on the table
• The difference between baseline profitability vs. strategic pricing
• How to use the 8–12% inventory-based renewal model
• The real role renewals play in cash flow and business stability
• How to think like a CEO when pricing—beyond fear, competition, or guesswork

What happens when a stager with a tech background gets tired of duct-taping together Trello, QuickBooks, and a CRM that wasn't built for her? She builds something better.

In this episode, I sit down with Kate, co-founder of Hutch — a purpose-built project management and inventory platform designed specifically for home stagers. Kate shares her journey from SaaS startup life to staging side hustler to software founder, and walks us through exactly what Hutch does, why the staging industry has been underserved for so long, and how better data can finally help stagers price their services for what they're actually worth.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How Kate went from staging side hustler to software co-founder
• Why so many stagers are stitching together tools that were never built for them and what that's costing them
• What Hutch does as an all in one staging business tailored platform
• Why your average inventory investment per stage might be the most important number you're not tracking
  
  

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Hutch Staging Website: hutchstaging.com
• Hutch Staging on Instagram: @hutchstaging

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Last time, we talked about overhead allocation—the cost of just turning the lights on in your business. Today we're continuing with the other two pieces that make up the three checks every staging project needs to write for you: the people check and the furniture check.

The people check covers what it actually costs to deliver the service. Your team's time, movers, truck rentals, fuel, all the admin work from the first client call to the moment that last throw pillow is back on the shelf.

The furniture check is about inventory recovery. You're putting thousands of dollars of inventory into every house, and that inventory needs to earn its money back over time.

When you add these together with your overhead allocation, you get your pricing floor—what you need to charge before you ever add profit.

Understanding these numbers is what separates staging businesses that grow and thrive from ones that work themselves into the ground.

Let's now walk through the real numbers so you can calculate your own pricing floor.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How to calculate your people and furniture check
• What inventory recovery means and why every piece of furniture needs to earn its money back
• How to calculate your true floor pricing before adding profit
• How to stair-step pricing increases without scaring yourself

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.