Welcome back to the Sport by Fort Pod.

This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts.

In today's episode, we will discuss the history of sponsorships. From ancient Greece and Rome, where wealthy citizens funded public events like athletic competitions and gladiatorial games to enhance their social standing, to the modern era. We will talk about the Medici family's patronage of Renaissance artists, the rise of celebrity endorsements in the 20th century, and how brands supported the expansion of the World Cup and the Olympic Games.

Enjoy the show.

Welcome back to the Sport by Fort Pod.

This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts.

This episode discusses the common pitfalls companies face when negotiating sports sponsorships, emphasizing the crucial need for expertise. It highlights how amateurs, marketers, and procurement departments often lack the necessary skills to secure optimal deals, leading to overspending and ineffective contracts.

Enjoy the show.

The source article for this episode can be found here:
https://sportbyfort.com/blog/f/screws-and-sponsorships?blogcategory=M%C3%A1quina

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode recounts a personal anecdote about a Coca-Cola executive's experience at a World Cup opening match, where a lesson about prioritizing professional obligations over personal preferences was learned.
The narrative then transitions into a list of "ten commandments" for maintaining professionalism while working at sporting events, emphasizing the importance of maintaining a professional appearance, avoiding unprofessional behavior, and prioritizing company interests.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/my-ten-commandments?blogcategory=2018