• Sponsorship History

  • Jan 25 2025
  • Length: 14 mins
  • Podcast

  • Summary

  • Welcome back to the Sport by Fort Pod.

    This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts.

    In today's episode, we will discuss the history of sponsorships. From ancient Greece and Rome, where wealthy citizens funded public events like athletic competitions and gladiatorial games to enhance their social standing, to the modern era. We will talk about the Medici family's patronage of Renaissance artists, the rise of celebrity endorsements in the 20th century, and how brands supported the expansion of the World Cup and the Olympic Games.

    Enjoy the show.

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