Episode Summary:

Welcome back to Day Two of the CEO Pathway to Scale series! In this episode, we dive into one of my favourite topics – the Client Magnet Method.

This method is all about building a foundation that attracts clients who are ready to buy from you.

We’re unpacking how to ensure that your audience is not only aligned with your offerings but also eager to engage with them. If you haven’t yet caught up on Day One, be sure to go back – it’s foundational to our three-part strategy.

Today’s focus includes:

Lead Generation & Content Strategy: Key ways to organically grow your audience and set up an effective lead generation funnel.

Stacked Offers & Audience Readiness: Using stacked offers to create audience demand, with examples from live events that sell out fast.

Mistakes to Avoid: Common pitfalls like relying on repeat clients, underutilizing long-form content, or attracting the wrong audience with your messaging.

The Power of a Targeted Lead Magnet: How to craft a lead magnet that brings in quality leads, not just any leads, with real-world success stories from clients.

Content Strategy Essentials: A breakdown of how to repurpose content effectively, establish a strong presence on platforms like Instagram and LinkedIn, and nurture potential clients through long-form content.

Key Takeaways:

1. Client Magnet Method Foundations: Effective lead generation and content are essential to attracting an aligned audience.

2. Lead Magnet Strategy: Craft a lead magnet with a targeted hook that speaks directly to your ideal client’s needs.

3. Cross-Platform Content Strategy: Repurpose content wisely and nurture your audience through long-form formats such as blogs, podcasts, or Facebook groups.

4. Messaging and Ideal Client: Active listening is critical. Regularly audit your messaging to ensure it resonates with the type of clients you want to attract.

5. Intentional Selling: Prequalify potential clients through strategic conversations and content, and close more sales via direct chat.

Action Step for Listeners:

Today, audit your Instagram or main social platform. Is your messaging clear, and does it effectively direct potential clients to your lead magnet? Share your progress in my DMs instagram (@Mills_Gray), and let’s keep building momentum!

Join us tomorrow for the final day of this series, where we’ll discuss the CEO Systems Framework and dive into the essential systems you need to scale with ease.

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Links & Resources Mentioned:

- Follow Mills Gray on Instagram [@Mills_Gray](https://instagram.com/Mills_Gray)

- Day One of the CEO Pathway to Scale Series https://shows.acast.com/soul-leaders-podcast-with-mills-gray-/episodes/the-ceo-pathway-to-scale-day-1

check my website https://www.millsgray.com/

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Welcome to the first episode of this special three-day mini-series, *The CEO Pathway to Scale*, where Mills Gray, a business coach and mentor, breaks down the key principles and strategies that helped her build multiple six-figure businesses. This episode dives into scaling your business without burning out, exploring ways to create high-cash months, and moving away from scrappy marketing and sales cycles.

Mills will walk you through the "Stacked Offer Strategy" — a powerful method for generating sustainable revenue by leveraging multiple income streams within your business.

**1:34 - 2:33** — The “Not Quite There” Story

Mills discusses the feeling many entrepreneurs experience of not being “quite there,” how scrappy marketing and lengthy sales processes contribute to burnout, and why business owners need to shift focus.

**2:33 - 4:34** — The Reality of Scaling

Exploring the overwhelm many face while scaling. Mills highlights how many business owners get stuck in a "hamster wheel" of marketing, selling, and serving without truly scaling. She identifies the need to build sustainable business systems.

**4:34 - 5:32** — Critical Elements for Success

Mills emphasizes the three essential elements needed for a thriving business: energy, delivery, and creativity. These are the foundations that keep a business owner moving forward and avoiding burnout.

**5:32 - 8:07** — The Myth of the 10k Months

Mills breaks down the overhyped “10k month” revenue target and how focusing on monthly targets can lead to burnout. She shares her own journey of switching from monthly to quarterly revenue goals for a healthier, more aligned business approach.

**8:07 - 10:12** — The Challenges of Evergreen Programs

Mills discusses her experience with evergreen programs and why they didn’t deliver the scalability she was promised. She shares the limitations of relying solely on one revenue stream and why diversifying income streams is essential.

**10:12 - 14:17** — The Stacked Offer Strategy

Introducing the Stacked Offer Strategy, Mills explains how business owners can diversify their income within their current business by offering multiple solutions, such as done-for-you services, group coaching, and digital products.

**14:17 - 18:10** — A Real Client Success Story

Mills shares a client success story (Kate) to demonstrate the power of the stacked offer strategy. Kate went from selling low-ticket offers to generating 6k in 11 days after restructuring her business offerings.

**18:10 - 19:45** — Audit Your Business

Mills invites listeners to reflect on their own business structure: What offers are currently in place? What gaps exist between where you are now and where you want to be? She encourages listeners to evaluate what is lighting them up in their business.

Action Step

Complete today’s mini-audit:

1. Review your current business offers.

2. Identify what lights you up and what drains your energy.

3. Consider how you can stack your offers to create sustainable revenue.

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Connect with Mills

- Instagram: [@Mills_gray](https://www.instagram.com/mills_gray)

- Email: hello@millsgray.com

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In this episode of *Soul Leaders*, Mills candidly shares how she navigates those off days where everything feels disjointed, using her own morning experiences as an example. She discusses ways to reset your mindset, particularly for business owners or creatives who may feel disconnected or in a slump. Mills introduces practical strategies for reigniting motivation, including the power of reusing content, journaling, breathwork, and reconnecting with nature. Throughout the episode, she emphasizes the importance of finding personal routines that resonate and letting go of rigid expectations.

- **[0:01:39]** - It’s normal to feel out of flow, especially as business owners.Mills emphasizes the importance of not always having to be “on” and introduces a mindset shift: “It's okay not to be at 100% all the time.”

- **[0:02:48]** - A content strategy tip: Reuse content when you’re not feeling creative. Mills encourages listeners to take the pressure off themselves by revisiting old posts and ideas, avoiding burnout.

- **[0:03:39]** - Mindset hack: Journaling. Asking yourself, “How am I feeling right now?” and using tools like hypnosis or meditation to shift your energy.

- **[0:05:03]** - Discovering what practices resonate for you personally, whether through breathwork, meditation, or even spending time in nature.

- [0:06:31] - Practical suggestions on free resources like YouTube for breathwork and meditation.

- [0:07:24] - The *Miracle Morning* story: Mills reflects on how rigid routines can sometimes feel counterproductive, leading her to tailor practices like exercise, meditation, and journaling to fit her life in a more flexible way.

- [0:09:03] - The importance of not forcing yourself to do routines at prescribed times—find what works for you, and do it on your own schedule.

- [0:11:49] - Personal anecdotes about how smaller, manageable routines like 10-minute breathwork can be just as powerful as longer sessions.

- [0:12:15] - Final takeaway: “Slow down to speed up your magnetism.” It’s important to recognize when you’re off and gently guide yourself back into flow.

- [0:12:47] - Mills invites listeners to share their own mindset practices and routines via Instagram DMs and encourages an open conversation.

Quote of the week

- Slow down to speed up your magnetism. – Mills on the importance of rest and mindfulness in recharging yourself.

Fave mediations - Deepak chopra

fave breathwork tips - listen to episode *42

connect with Mills

www.millsgray.com

insta

www.instagram.com/mills_gray

apply to work with Mills https://millsgray.kartra.com/survey/application/

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Episode Summary:

In this episode of *Soul Leaders*, Mills dives deep into how to master your organic strategy before spending any money on Facebook ads. If you’ve ever felt like Facebook ads could be your golden ticket but don’t yet have your foundation in place, this is for you! Mills covers key steps like building effective lead magnets, crafting strong email flows, and how to collaborate strategically to grow your audience organically.

Key Takeaways:

-Lead Magnets: Create compelling, low-commitment offers like PDFs, videos, or workshops to attract leads without overwhelming them.

- Opt-in Forms: Make sure your opt-in form is visible and simple for users to exchange their email address.

- Email Flows: Write compelling email hooks and keep your follow-ups concise and relevant—especially in regions like the UK where fewer emails are preferred.

- Collaborations: Partner with businesses that share your target audience but aren’t competitors (e.g., a nutritionist collaborating with a yoga instructor).

- Organic Promotion: Use social media and PR opportunities to promote your lead magnets and collaborations.

Client Success Stories:

- One client made £400 in sales just hours after launching her first lead magnet.

- Another creative client built a funnel and sold 7 out of 10 spots in her training within 24 hours, earning £3,500.

Want to Go Deeper?

If you’re ready to build your lead generation and email strategy, check out Mills’ *List Building Blueprint* course. For £99 (or two payment options), you’ll learn how to create irresistible lead magnets, set up high-converting opt-in forms, craft powerful email flows, and promote organically. Plus, you get access to a Slack community and templates for your emails and hooks.

Resources Mentioned:

- List Building Blueprint Master your organic email growth strategy https://organic-lead-generation.com

- Follow Mills on Instagram: [@mills_gray https://instagram.com/mills_gray

-website https://www.millsgray.com/

Connect with Mills:

- Instagram: [@mills_gray](https://instagram.com/mills_gray)

- Have questions? Send a DM or voice note!

Be sure to subscribe for more tips on mastering your business strategy, and stay tuned for next week's episode!

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The journey from not knowing what she wanted to do, to delivering to corporates, and consumers with health wellbeing and breathe work

In this episode, Mills chats with Lisa Marie Wynne, a passionate advocate for breathwork and wellness. Lisa shares insights on her **Breathwork 101: Breathe More, Stress Less** mini course, designed to help individuals incorporate simple breathing techniques into their daily routines. She emphasizes the importance of intentional breathing, especially during hectic moments, and discusses how just 18 minutes of focused breathwork can significantly improve mental clarity and reduce stress.

They dive into a few steps that help her

1. Being Intentional:

- Lisa emphasizes the importance of setting clear intentions in both her personal and professional life.

2. Staying Consistent:

- Consistency is a key lesson for Lisa in her coaching journey. She recognizes that maintaining regular practices and routines, whether in breathwork or business strategies, is essential for achieving lasting results. Consistency fosters trust with clients and reinforces the habits that lead to positive change. Lisa stresses that small, consistent actions can lead to significant transformations over time.

3. Knowing Her Niche:

- Understanding her niche has been crucial for Lisa's success. She has identified her target audience

Mills also recounts her personal journey with breathwork, including its healing effects during her scuba diving experiences and how it helped her overcome challenges like chronic PTSD.

Check out Lisa's 101 free download https://lisa-zsx5fm8o.scoreapp.com/

For Mills Webstie https://www.millsgray.com/

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Episode Summary:

In this week's episode, Mills dives deep into how she's transformed her mindset and business over the past year. She reflects on the shifts she's made, including refining her product suite, improving her consistency with content (especially the podcast!), and setting clear boundaries in both her work and personal life. Mills also shares the importance of having a strong mindset and acting as the future version of yourself to break through resistance and embrace growth.

She highlights her recent focus on levelling up through consistency, from weekly podcast episodes to planning her content more effectively. Mills emphasizes that progress doesn’t always come from massive changes but rather through smaller, consistent actions that contribute to long-term growth. Whether you’re struggling with resistance, looking for ways to grow your business, or simply in need of inspiration, this episode will motivate you to take action and reflect on your own journey.

Key Topics Covered:

- Mindset and Up-Leveling: How getting into the right mindset helps you step into the future version of yourself and reach new business goals.

- Reflection on Business Growth: Taking time to recognize the wins, big or small, through practices like creating a “brag sheet.”

- Consistency in Podcasting: How Mills has stayed consistent with her podcast this year, what tools she uses to streamline the process, and the positive impact it’s had on her brand.

- Product Suite Overhaul: The shift from group coaching to one-on-one coaching, digital products, and how it has re-energized her passion for mentoring.

- Boundary Setting: Maintaining balance between growing a business and personal life by sticking to clear work hours and creating space for personal activities.

- Investing in Personal Growth: How working with a coach and joining a mastermind helped Mills break through comfort zones and continue evolving.

- Planning for Success: The importance of mapping out content, offers, and goals for future growth.

Key Takeaways:

- Small, consistent actions lead to long-term business growth.

- Reflecting on wins, no matter how small, is crucial for maintaining motivation and perspective.

- Stepping out of your comfort zone requires both mindset work and taking practical steps toward growth.

- Investing in yourself and your business through coaching or masterminds can be transformative.

- Setting clear boundaries can prevent burnout while allowing for significant business progress.

Resources Mentioned:

- Previous Episode: Why I Overhauled My Business(S5 Ep 33) – Mills reflects on why she revamped her business and how it’s been transformational.

And Why Faking It till you make it is BS S5 Ep 14

-Cockatoo – Tool Mills uses to transcribe her podcast episodes for show notes.

- ChatGPT– Used for creating podcast show notes from the transcription.

Connect with Mills:

- Instagram: https://www.instagram.com/mills_gray/

- Website: https://www.millsgray.com/

Lead generation - Getting your organic strategy sorted with List Building Blueprint https://organic-lead-generation.com

Apply to work with me https://millsgray.kartra.com/survey/application

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Thank you for tuning into another episode of *Soul Leaders*! I'm Mills, your host, and I’m so excited you’re here with me today. We’re diving into optimizing your content for different audiences—specifically, how to create content that speaks to both *cold* and *warm* audiences.

Too often, I see creators assume their entire audience already knows who they are and what they offer. This mindset can really slow down conversions, especially with cold audiences, who are potential new followers or leads discovering you for the first time. The challenge is not to alienate these cold audiences by only speaking to those who already know you.

Let’s break it down, starting with your Instagram profile:

1. Optimizing Your Title

Your title is prime real estate for searchable terms. It’s not just about your name; it's about letting people know exactly what you do. For instance, I use “Camilla (Mills) Gray, Marketing Strategist & Mentor” because “Marketing Strategist” is searchable. It’s clear, and it speaks to both warm and cold audiences. Does your title say what you do? If it’s just your business name and that doesn’t give any clue about what you do, you might be missing out on potential new followers.

2. Writing a Bio That Speaks to Cold Audiences

Your bio should be written with cold audiences in mind. It should clearly state *how you help people* and *what you help them with*. Keep it concise but impactful. Think of it as a snapshot of your value.

For example, in my bio, I talk about helping ambitious women generate more leads and higher cash months with intentional marketing. This speaks to people who might be meeting me for the first time. What does your bio say? Does it immediately tell someone new how you can help them?

3. Your Grid’s First Three Images

The top three images on your Instagram grid are crucial for cold audiences. Ask yourself: do these images represent what you do and how you help? Are they aligned with your lead magnet? If someone is new to your page, these images need to immediately communicate the value you offer. Don’t assume everyone knows what you do; make it explicit.

4. Intentionally Writing Content for Cold Audiences

When creating your posts, think about how you can communicate to someone who’s never heard of you before. Avoid jargon or making assumptions about what they know. You want to clearly spell out the value you provide, even if you're discussing client transformations or success stories.

5. Email Marketing & Speaking to Cold Audiences

Even in email marketing, balance your content to ensure it appeals to cold leads who may not yet know the full extent of what you do. Highlight your offers clearly and avoid assuming everyone is familiar with your services.

Lastly, as you create content, think about calling out your ideal client. Be specific about who you want to work with, and who your content is for. This helps attract the right people while naturally filtering out those who aren't the right fit.

Thanks again for listening. I hope you’ve found this episode valuable, and I look forward to seeing you next week!

NEW LEAD GEN COURSE LAUNCHED !

https://organic-lead-generation.com

Connect with Mills:

My website https://www.millsgray.com/

• ⁠⁠Apply to work with me⁠⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

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"Lead generation isn’t about what strategy will work for everyone. It’s about finding what works best for you, your business, and your ideal clients."* – Mills Gray

In this episode of *Soul Leaders*, host Mills Gray delves into the intricacies of lead generation, offering a fresh perspective on how to approach it in a way that aligns with your business goals. Mills shares her insights from her latest presentation, where she talked about lead generation strategies, and answers a common question: “What’s the best lead generation method?”

**Key Topics Covered:**

- **Why There's No One-Size-Fits-All Solution**: Every business is unique, and so is the ideal lead generation strategy. Mills discusses why it's essential to understand your business needs and those of your clients before diving into tactics.

- **Building Foundations for Effective Lead Gen**: It’s not just about implementing a strategy. Mills explains how laying the right business foundations can make lead generation easier and more effective.

- **The Right Fit for You and Your Clients**: Instead of jumping into quick-fix solutions, Mills emphasizes the importance of creating a business that you love and identifying the right leads that genuinely resonate with your offerings.

- **Different Lead Gen Projects**: From YouTube and Instagram to challenges and workshops, Mills shares the variety of lead generation options that can grow your email list, explaining why some might work better for you than others.

- **Understanding Your Client's Mindset**: Mills highlights the importance of diving deep into what your ideal client wants before deciding on the perfect lead gen strategy.

If you’re ready to generate aligned, high-quality leads that feel easy and natural, Mills has one spot left for one-on-one coaching! Reach out on Instagram @Mills_gray or apply via the link below to start transforming your lead generation process.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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