Email Nurture Sequence: Why your lead magnet isn't converting

Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.

I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.

Special Blueprint Alert! 🎉 Stay until the end for my proven content strategy blueprint, including exactly how to structure your value-first emails, story-based content, and authority-building messages. Plus, I'm sharing a golden nugget I usually save just for my 1:1 clients!

Topics covered on The Art of the Nurture Sequence:

1. Common nurture sequence problems and why they're costing you sales
2. How to build the perfect bridge between your lead magnet and your offer
3. Creating trust-building content that showcases your expertise without overwhelming your audience
4. The proven framework for compelling nurture content (including my secret authority-building tips!)

Let's work together:

• Two 1:1 spots available for complete business overhaul
• DM me on Instagram @mills_gray to discuss working together
• Ready to transform your lead generation and nurture sequence?

Remember - the goal isn't just to maintain contact, it's to create an environment where buying from you feels like the next logical step.

Resources mentioned:

• Free lead magnet: Irresistible Hooks & Captions Guide A free lead magnet about creating irresistible hooks and captions for content https://millsgray.kartra.com/page/IGcpationshooks
• Recent podcast feature (link in bio!)
• Nurture sequence blueprint

Current non-negotiable: Every Wednesday, gym session with Faye followed by 90 minutes in the spa - because even CEOs need their reset time! Come share your non-negotiables with me in the DMs - I'd love to hear them!

my recent guest appearance on another podcast discussing lead generation.

https://podcasts.apple.com/gb/podcast/lead-generation-selling-and-scaling-as-a/id1728025722?i=1000686196298

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Is Your Business Running You? The Real Talk About Boundaries and Business Transformation

Sit back, relax, and let's dive deep today. We're talking about something that comes up over and over again with my clients - it's all about transforming burnout into a business model that actually energizes you and has you loving your work again.

I want to share a story that might sound familiar. A client came to me absolutely exhausted (I could see why!). She had a thriving membership program, was super passionate about her work in weight loss coaching, clients were getting amazing results... but she was answering WhatsApp messages late into the night and checking her phone first thing in the morning. Sound familiar? Let's dive into how we transformed this.

Special Announcement for February! 🎉 I'm launching something exciting for those of you who want support but aren't ready for a longer commitment - The CEO Scale Sprint! This focused 30-day intensive is where we'll transform one key area of your business together. Beta price of £495 (increasing to £695 in March) with just 3 spaces available.

Let's work together:

Topics covered on Breaking Free From Business Burnout:

1. Why giving everyone the same level of access means you're actually underserving your best clients
2. How to reimagine your offer suite to serve both your clients and yourself better
3. Setting real boundaries that stick (and why your business needs them to scale)
4. Creating value alignment at each tier - making your services more accessible AND more profitable

• DM me 'CEO Sprint' on Instagram @mills_gray
• Join the community: facebook group mind your mindset
• website www.millsgray.com

Remember - you can't serve your clients by burning yourself out. It's time to make sure your business model serves everyone, including you.

Resources mentioned:

• Voxer for business boundaries
• WhatsApp business strategies
• CEO Scale Sprint program
• Grab those opportunities, and if you're a parent - yes, it's half term this month! Make this shorter month count. Come say hello in the DMs if this resonated with you!

click the link below to see more about CEO SCAL SPRINT

https://docs.google.com/document/d/18MZPLuUKdOE3tcH6CmTcr7z-9qvDwSOrChAKuzi0GhU/copy

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Soul Leaders podcast, host Mills Gray discusses the common challenges business owners face, particularly the feeling of being a bottleneck in their own business. She shares insights on how to identify and overcome these bottlenecks through strategic planning, automation, and effective team management. The conversation emphasizes the importance of understanding the client journey and implementing systems that allow for smoother operations and scaling. Mills also highlights the success stories of her clients who have managed to automate their sales processes and achieve significant growth without being overwhelmed.

Takeaways

• Many business owners feel like they are the bottleneck in their growth.
• It's common to feel overwhelmed by constant client demands and decision-making.
• Small tweaks in processes can lead to significant improvements.
• Identifying tasks that require your unique input is crucial for efficiency.
• Automation can help streamline client onboarding and communication.
• Planning and strategizing are essential for effective scaling.
• Having a clear team structure and guidelines can alleviate pressure.
• Tracking your daily tasks can reveal inefficiencies and bottlenecks.
• Understanding the client journey is key to improving sales processes.
• Realizing where the bottleneck is allows for targeted solutions.

Quotes From Mills

• "Why is this not happening for me?"
• "Does this actually need me?"
• "Realise where the bottleneck is."

Connect with Mills

www.millsgray.com

instagram.com/mills_gray

Hosted on Acast. See acast.com/privacy for more information.