• Solving Broken GTM Strategies

  • Jan 29 2025
  • Length: 46 mins
  • Podcast

Solving Broken GTM Strategies

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  • Summary

  • Most go-to-market strategies fall short, not because of effort, but because of focus

    In this episode of Edge of Growth, Hannah Ajikawo sits down with Lindsay Rios, Fractional CRO at ILC, to uncover the one thing that’s missing in almost every GTM strategy and how fixing it can unlock sustainable growth.

    Key Insights:

    • Why a properly defined ICP (ideal customer profile) is non-negotiable.

    • How to align your revenue teams to stop wasting resources.

    • A step-by-step framework for turning strategy into measurable results.

    Whether you're building or refining your GTM plan, this episode is packed with actionable takeaways for leaders aiming to scale smarter.

    Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠ for instant insights.


    Sign up to the ⁠Symbiotic Sale⁠. A weekly newsletter to help guide your GTM in a digestible way.
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