Most go-to-market strategies fall short, not because of effort, but because of focus

In this episode of Edge of Growth, Hannah Ajikawo sits down with Lindsay Rios, Fractional CRO at ILC, to uncover the one thing that’s missing in almost every GTM strategy and how fixing it can unlock sustainable growth.

Key Insights:

• Why a properly defined ICP (ideal customer profile) is non-negotiable.

• How to align your revenue teams to stop wasting resources.

• A step-by-step framework for turning strategy into measurable results.

Whether you're building or refining your GTM plan, this episode is packed with actionable takeaways for leaders aiming to scale smarter.

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠ for instant insights.

Sign up to the ⁠Symbiotic Sale⁠. A weekly newsletter to help guide your GTM in a digestible way.

Leadership can make or break an organisation’s success. In this episode of Edge of Growth, Hannah Ajikawo sits down with Volker Ballueder, executive coach at Obnatus, to discuss how to improve your leadership team’s performance and its direct impact on revenue.

💡 Key insights include:

Why emotional intelligence is a must-have for effective leaders. The importance of self-awareness and how to develop it. Practical strategies for fostering resilient, high-performing teams.

Whether you’re an executive or a team leader, this episode will give you the tools to elevate your leadership game and build a thriving organisation.

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠ for instant insights.

Sign up to the ⁠Symbiotic Sale⁠. A weekly newsletter to help guide your GTM in a digestible way.

Is a flatter organisation the key to growth in 2025 and beyond? Join Hannah Ajikawa and Lydia Sugarman, CEO of Ventive, as they explore how RevOps is transforming modern businesses. Discover why aligning people and technology is critical, how flatter structures improve efficiency, and what leaders must do to stay ahead in a rapidly evolving landscape Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠ for instant insights.

Sign up to the Symbiotic Sale. A weekly newsletter to help guide your GTM in a digestible way.