This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!

Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!

Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!

If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!

Check out Kims Custom Caps here: https://www.kimscustomcaps.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product

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