From Sound of Music to supply chains, this episode takes you behind the scenes of European business expansion with a fascinating twist.

Industry insiders reveal:

- The hidden connection between Singapore and Austrian markets

- Surprising cultural insights that most consultants won't tell you

- Real stories of market entry victories (and failures)

- The unexpected role of airports in European business strategy

Plus: Learn why that "obvious" expansion strategy might be your biggest mistake!

Whether you're:

- Planning to take your business to Europe

- Curious about international market dynamics

- Looking for authentic insights beyond the tourist facade

...this is the raw, unfiltered conversation you need to hear before making your next move.

00:00 - Intro

02:17 - What makes the Spanish and Austrian market interesting to Singapore Businesses looking to expand abroad?

06:19 - What are some of the policies in place or resources available for business owners with products for the Spanish and Austrian market?

16:34 - What are some hurdles/ issues for Singaporean businesses when entering the market?

18:10 - Are there any localisation requirements for businesses entering?

21:32 - Is there any institutions Singaporeans should reach out to if they are interested to venture into the Spain or Austrian markets?

24:29 - What are the typical paths for business owners in expanding?

27:16 - What industries tend to do better in the EU?

30:42 - What would you advise Singaporean firms entering Spain or Austria?

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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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