In this episode, Jo & Vicky talk about strategies any dog business can use to generate a bit of quick cash. They explain how to leverage the relationships you already have with clients, without damaging those relationships, along with using social media, and mailing lists more effectively.

Jo & Vicky also explain why no business should rely solely on quick, short-term, cash generation strategies.

KEY TAKEAWAYS

• For many businesses, cash flow is a big issue. Most have dry periods when they struggle to cover the bills.
• Before launching a short-term cash generation project, check that it still aligns with the purpose and values of your business.
• Don´t focus on cold calling – trying to attract brand new customers. Reach out to people who have already worked with you and trust you.
• Go back to people who have made enquiries about your services in the past. They may now be ready to buy.
• Stay in regular contact with people on your email list.
• Paid ads can work, but bear in mind that there is also a risk you could lose money.
• Don´t get too comfortable. Keep working to grow even when your cash flow is good.
• Often, it is easier to sell one high-ticket service than it is to sell dozens of lower-ticket ones to make the same amount of money.
• Don´t sell yourself short. Your skills took a long time to learn.

BEST MOMENTS

‘Allow your brain to feel creative … start thinking a bit outside the box. ´

‘You have got to have a long-term strategy playing in the background. But it´s OK to inject a bit of short-term strategy.’

‘Going back to people you already know, is always the best place to start.’

¨You have these superpowers in you. You have the ability to craft something so incredible that nobody will believe the amount of impact you can have on your life. ’

EPISODE RESOURCES

Alex Hormozi books - https://www.amazon.co.uk/stores/Alex-Hormozi/author/B099H3YM3R

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.