Let's Talk Dog Business

By: Jo & Vicky
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  • Summary

  • The ultimate hub for dog business enthusiasts!

    Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

    Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

    Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
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Episodes
  • Stop Scatter-Gunning - Instead, Focus On One Thing At a Time and Do That Really Well

    Stop Scatter-Gunning - Instead, Focus On One Thing At a Time and Do That Really Well
    Jan 8 2025

    For this solo episode of the Let´s Talk Dog Business Podcast, Jo & Vicky discuss the importance of focusing on one business strategy at a time. Using examples from their own experience and that of their mentees, they demonstrate why splitting your time and energy and trying to achieve too much at once is counterproductive.

    They then explain how a business that currently offers numerous courses can distil and hone things so that they can offer one product and focus on that. Sharing how to do that in a way that enables you to make higher profits. They also explain how to identify which business tasks you need to focus on first.

    KEY TAKEAWAYS

    • Focusing on one thing. Getting really good at it will take your business further faster.

    • Not focusing usually means you end up only half doing things and not maximising opportunities.

    • Once you are good at something you know for sure whether it is profitable or not.

    • Offering one programme makes marketing far easier and more effective. How to distil everything down into one product or course is explained during the podcast.

    • Learning one new skill at a time is by far the fastest way to learn and hone that skill.

    • Religiously using the right calendar is a simple way to ensure that you always focus on the right thing at the right time.

    • Plan out your time and stick to that schedule. Initially, it will feel restrictive but taking that focused action will quickly end up providing you with more freedom.

    • Stop trying to cover too much in your classes. Instead, focus on getting your client to the stage where they can do the thing that will solve their problem, and do it well.

    • Trying to cover too much in one lesson just overwhelms and frustrates clients.

    • Ask the right questions to get your clients to think. When you do that, lightbulb moments happen, and your clients progress faster.

    BEST MOMENTS

    “Focus on understanding why your business exists and that outcome for your client.”

    “The biggest thing we did was to streamline all of our services into one.”

    “It's pointless dipping into loads of different areas. You've just got to do one thing.”

    “We should just be focusing on one thing per class. Just by doing that we hugely elevate that class.”

    “Set the expectation and dare to be different.”

    “Doing everything at once is not the answer.”

    SOCIALS AND IMPORTANT LINKS

    https://www.tiktok.com/@letstalkdogbusiness

    https://www.youtube.com/@LetsTalkDogBusiness

    Website www.caninebusinessacademy.com

    Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

    ABOUT THE HOSTS

    Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    48 mins
  • Become a Pet Business Disruptor to Grow Fast with Clayton Payne

    Become a Pet Business Disruptor to Grow Fast with Clayton Payne
    Jan 1 2025
    DESCRIPTION In this episode, Jo & Vicky are joined by Clayton Payne, a pet and animal industry expert, podcaster and serial pet industry entrepreneur who is currently the C.O.O. at the Bug Factory. It is an insect company that develops industrial breeding systems for insects that are used in animal foods and feeds. Clayton has worked in the pet and pet food industries all of his life. He has created, grown and sold multiple businesses in the sector. So, the information he shares here is invaluable and has been adapted to be especially relevant for owners of dog training businesses. KEY TAKEAWAYS Think outside the box. Get creative. If you keep doing things the same way you will get left behind. Trends change. Twenty years ago, dogs mostly ate canned food, now high meat content dried foods and raw meat are in high demand. The dog training industry is changing too. The way people live has changed, so the way dogs live and the problems they need help with have changed too. Adapting your training to a specific breed or personality type is a good way to specialise. The fact that you deeply understand that type of dog and have adapted how you teach to suit its needs is a huge selling point. Sell why you are so good. Appealing to people emotionally, using logic and creating urgency enables you to sell more. Don´t get frozen by fear. Get on with things and learn from your mistakes. Get customer feedback, so you are clear on why your product or service sells. Try new products or services out with people you trust to get feedback. Several ways to do this are discussed in the episode. As a service provider you can still create urgency by limiting demand. If there are products you love why not sell them? It´s a win-win. Many manufacturers are interested in working with dog trainers to sell their products. Often, they will offer special deals and discount codes. BEST MOMENTS “If you keep doing things in the same way, you're going to get left behind.” “From a young age, I was thinking - I'm going to have to innovate. I'm going to have to do things differently.” “Look and think – Who´s buying this? And why are they paying money for it?” “You have to change your mentality from a mentality of, what do I like, to what makes my customer part with their money combined with what I like, because you're not selling to yourself .” “If you have a product or service, try and niche it. ” “People struggle with criticism because they don't see it as a chance for learning.” ABOUT THE GUEST https://www.linkedin.com/in/clayton-payne-a6772244/ https://podcasts.apple.com/gb/podcast/pet-business-disruptors/id1759599442 Mealworm kits - https://bugfactory-mealworm.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    1 hr and 10 mins
  • Your Dog Business Questions Answered – Q&A Session

    Your Dog Business Questions Answered – Q&A Session
    Dec 25 2024

    For today's episode of Let's Talk Dog Business, Vicky & Jo do something a little bit different. They answer some of the questions that you've submitted to them via the Facebook group.

    They cover how to increase your perceived value, getting clients to do what is asked of them, working out how much to charge and how to create your client avatar.

    KEY TAKEAWAYS

    • Offering something that other trainers in the area do not offer or providing 100% of what potential customers need helps to increase your perceived value.

    • Focus on attracting the right clients, don´t waste energy chasing people you are not a good fit for.

    • When clients book and pay for blocks of lessons, be clear about the date by which the sessions need to be completed.

    • There are several ways to work out how much you should be charging. During the episode, Jo & Vicky explain each one and highlight the best way to do it.

    • When working out what to charge, don´t just go with an hourly rate, especially not a low one. If you simply do that you are not factoring in what it costs to provide the service e.g. insurance and rent.

    • What you charge needs to reflect your expertise, you are sharing experience and knowledge that few people have.

    • You need to do more than earn enough to cover your bills. People will spend what they are happy to pay, if you are happy too, it is a win-win.

    • Factor in where your potential clients live when choosing which platforms to use.

    BEST MOMENTS

    “The perceived value of your client isn't necessarily your own perceived value,”

    “If we're leaving it to the client and they're not doing it well, our job is to lead and guide them to make sure that the journey for them is absolutely amazing.”

    “Everything should be really clear and simple for the customer.”

    “You are responsible for that dog. You are there to care for it.”

    “Without you, that person couldn't go on holiday, or they couldn't do what they're doing.”

    “Everything should be really clear and simple for the customer.”

    “If someone's happy to pay you £1000 for 5 training sessions and you're happy to receive it. It's a win-win.”

    “Do you need to start using different words and phrases because of the age of your audience?”



    SOCIALS AND IMPORTANT LINKS

    https://www.tiktok.com/@letstalkdogbusiness

    https://www.youtube.com/@LetsTalkDogBusiness



    Website www.caninebusinessacademy.com

    Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/




    ABOUT THE HOSTS

    Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    27 mins

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