In this episode, Jo & Vicky talk about strategies any dog business can use to generate a bit of quick cash. They explain how to leverage the relationships you already have with clients, without damaging those relationships, along with using social media, and mailing lists more effectively.

Jo & Vicky also explain why no business should rely solely on quick, short-term, cash generation strategies.

KEY TAKEAWAYS

• For many businesses, cash flow is a big issue. Most have dry periods when they struggle to cover the bills.
• Before launching a short-term cash generation project, check that it still aligns with the purpose and values of your business.
• Don´t focus on cold calling – trying to attract brand new customers. Reach out to people who have already worked with you and trust you.
• Go back to people who have made enquiries about your services in the past. They may now be ready to buy.
• Stay in regular contact with people on your email list.
• Paid ads can work, but bear in mind that there is also a risk you could lose money.
• Don´t get too comfortable. Keep working to grow even when your cash flow is good.
• Often, it is easier to sell one high-ticket service than it is to sell dozens of lower-ticket ones to make the same amount of money.
• Don´t sell yourself short. Your skills took a long time to learn.

BEST MOMENTS

‘Allow your brain to feel creative … start thinking a bit outside the box. ´

‘You have got to have a long-term strategy playing in the background. But it´s OK to inject a bit of short-term strategy.’

‘Going back to people you already know, is always the best place to start.’

¨You have these superpowers in you. You have the ability to craft something so incredible that nobody will believe the amount of impact you can have on your life. ’

EPISODE RESOURCES

Alex Hormozi books - https://www.amazon.co.uk/stores/Alex-Hormozi/author/B099H3YM3R

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Andy Nisevic a workplace performance specialist and the MD of One Degree. Today, they sit down to talk all things DISC profile. So, get ready to learn all about your personality profile and how it is affecting your business.

Andy also explains how he and his team teach leaders to be able to recognise what each person in their team needs to be able to optimise their workplace performance. Importantly, Andy explains how dog business owners can use what he teaches to better understand their own strengths and weaknesses, as well as adapt how they communicate to better suit the personality of the people they are teaching.

KEY TAKEAWAYS.

• DISC is a low cost yet effective personality profile tool.
• Using DISC, you can identify which of the four personalities each person is and quickly pick out what they need and who they are likely to clash with.
• We all have a natural personality style and adaptive one we use in certain circumstances e.g. starting a new job.
• Most of us are a blend of the four personality styles. Usually, one of them dominates.
• You must not use the personality trait you have as an excuse. Instead, use that knowledge to catch yourself doing the wrong thing and correct things.
• Blending the right people together makes a huge difference to how likely it is to be successfully.
• Adapt the way you teach and the learning materials you use so that they work for people with different personality traits will make you more effective. Andy explains how.
• Use what you learn from Andy in this episode to quickly assess what personality type each client is and adapt your approach accordingly.

BEST MOMENTS

‘DISC looks at how we communicate as individuals. ´

‘They are great empaths...really good at understanding what other people need in order to be secure.’

‘The longer we stay in that adapted profile the more detriment it has to us.’

EPISODE RESOURCES

https://www.linkedin.com/in/andynisevic/?originalSubdomain=uk

https://onedegree.uk/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.