Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically.

Take the Strategic Stories 5-Day Challenge!
👉🏼 https://magicmarketingmachine.com/strategic-stories

The goal of Instagram Stories? To create narratives that reflect your ideal clients’ journey, ambitions, and challenges. Position yourself as a trusted guide in their story. When you do, each story feels more like a valuable conversation than a marketing pitch.

Crafting stories with a clear beginning, middle, and end keeps viewers engaged longer and encourages them to take action.

Not every story needs to follow the same format. Experimenting with various approaches keeps your content fresh and helps you refine your storytelling strategy.

By combining structured storytelling with strategic algorithm triggers, you can create Instagram Stories that captivate and convert. Incorporate these techniques today, and watch as your audience grows and engages more deeply with your content.

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram?

There a formula for how often you should be promoting offers and in this episode, I'll spill it.

And a surefire sign your sales frequency isnt the problem-- your messaging is.

How do you sell on Instagram Stories without being too pushy?
How many times per week should I include a call-to-action (CTA) to buy?
Is it okay to sell in every post if it’s done creatively?


What’s the ideal ratio of selling posts to value posts?
How often should you post promotional content versus educational or engagement posts on Instagram?

Will posting too many sales-focused posts make my audience unfollow you?

Is there a standard rule for how often your business should promote your products/services on Instagram?

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Wish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on.

In this episode:
- The copywriting "rule" all copy must follow
- The mistake entrepreneurs make in their press releases
- How to apply this marketing and sales psychology to your Instagram content/captions

Follow Jenna Harding on Instagram here: www.instagram.com/JennasPaige

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales.

In this episode you'll hear:

• Marketing psychology to infuse into your business's next promotion
• A realistic approach to looking at your Instagram insights, and metrics that DO NOT matter when you're trying to grow your business and make sales
• A bit about the marketing strategy the service based business owners I work with inside Magic Marketing Machine use, where they look at their sales cycles using a birds eye view approach to plan out their year

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode)

You’ll also hear…

• Tips for Mastering Emotion-Driven Content
• How I Helped a Client Go Viral During the Pandemic
• The 6 Laws of Virality

This is a 2023 episode we’re sending back out into the world again, so all our new listeners can catch up and create amazing social media content that grows your business! (And since it's the year anniversary of the tragic Titan Submersible disaster, which is mentioned in this episode)

While we’re on the topic: Hi, boss! Thanks so much for being here.

Shiny New Clients is a marketing and business podcast for entrepreneurs who wanna grow their impact, their bank account and their social media presence (without using slimy sales tactics, or feeling inauthentic).

If that's YOU, follow the show!

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy?

This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping businesses (and my own) create sales in a season of the year some would define as "slow".

This episode is: A business mindset lesson, a friendly pep talk and a dose of marketing motivation.

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).

In this episode:

• Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares most about
• Testimonials, and what evidence you need to store in your records to back up what you post about
• A super sleek way to collect amazing testimonials from your audience that is above board
  
  

Have you enrolled in Testimonials That Sell yet?

If you want to get better testimonials from your clients, organize them so they're actually useable and then know exactly how to use them in your marketing, this $20 mini-course is for you.

✨Here is the link to join Testimonials That Sell:
https://parkdale-republic.thrivecart.com/testimonials-that-sell/

✨Tap to get your FREE Testimonial Release Template from Amber:
https://theboutiquelawyer.com/jenna?sca_ref=6923763.ATQw5TXOq6

⬆️ She usually charges for this, but it's her gift to you for being in my audience! (It's also an affiliate link so she knows how you found her)

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

This messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that?

...Because marketing is a skill. So often entrepreneurs think that because we're on social media all day we magically know how to use it to market our businesses.

But when you learn marketing and messaging skills, you can close leads without even breaking a sweat.

Correcting this common messaging mistake might make the difference between $2k months and $10k months for you. I have no doubt correcting it will make you better at marketing your small business.

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine