The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).

In this episode:

• Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares most about
• Testimonials, and what evidence you need to store in your records to back up what you post about
• A super sleek way to collect amazing testimonials from your audience that is above board
  
  

Have you enrolled in Testimonials That Sell yet?

If you want to get better testimonials from your clients, organize them so they're actually useable and then know exactly how to use them in your marketing, this $20 mini-course is for you.

✨Here is the link to join Testimonials That Sell:
https://parkdale-republic.thrivecart.com/testimonials-that-sell/

✨Tap to get your FREE Testimonial Release Template from Amber:
https://theboutiquelawyer.com/jenna?sca_ref=6923763.ATQw5TXOq6

⬆️ She usually charges for this, but it's her gift to you for being in my audience! (It's also an affiliate link so she knows how you found her)

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine