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Palesa Segomotso Motsumi, a trailblazing creative social entrepreneur, shares her journey from the corporate grind to the exciting world of art and social change. Through her groundbreaking work with Sematsatsa Library and projects like "Hashtag That's What She Said," Palesa uses art as a powerful medium to spark dialogue and transform communities across South Africa. Her story is a testament to the power of art in fostering inclusivity and empowering women, as she highlights the diverse and interconnected nature of visual arts, music, fashion, and architecture.

As Palesa tells us in this conversation, passion, resilience and sacrifice are the bare minimum you need to take a leap from corporate to entrepreneurship. But it also takes the support of people who believe in you. Palesa has moved from her hometown of Bloemfontein, through the art scenes of Johannesburg and Cape Town and she gives us a taste of her experiences there.

Find out how she moved from reluctant curator to a powerful player with her own arts agency and consultancy. Find out how she has balanced the need for financial stability with her work as a social entrepreneur, and how she advises young artists to create their own sustainable careers in this space.

Through her work and connecting with artists and curators who inspire new narratives in the art world, Palesa now has a dream of creating an institution that would give back to the community that nurtured her talent and supported her career. Palesa draws inspiration from figures like Ghanaian artist, Ibrahim Mahama, and her passion for gardening and plants, which also influences her life life philosophy. Don't miss this amazing conversation!

LINKS AND MENTIONS

Palesa's Social Media Accounts - Sematsatsa Library and Personal Profile

Lawrence Lemoana
Mary Sibande
Ruth Motau
William Kentridge
Zanele Muholi

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Today I'm in conversation with Zimbabwean-born and Italy-based serial startup founder and entrepreneur, Tadiwa Mwashita. Her latest venture is the Italian Social Impact Startup, Feedel Africa. They provide services to innovation hubs and non-profit organizations on the African continent, with a special focus on women led startups.

Some of the services Feedel Africa offers include fund raising, grant writing and AI education. Join us and hear all about Tadiwa's ability to combine profit with purpose, and how she is elevating African innovation to global heights in the fields of B2B SaaS, fintech, and AI.

Our conversations takes us on a journey from Tadiwa’s home country, Zimbabwe, where she stumbled on entrepreneurship as a high school student. We discover that she hasn't stopped experimenting with ideas ever since, and how being in Italy forced her to fully embrace her entrepreneurial roots.

It has been nothing less than a complex journey of navigating language barriers and prejudice that has led her to the level of nimbleness and adaptability you will hear about. She also discusses her latest and soon-to-be launched venture in the pet space, which she created using a methodology she has mastered: .the magic of turning local insights into innovative business solutions

Don't miss this inspiring conversation with one of the most creative and resilient entrepreneurs you will meet.

LINKS AND MENTIONS

Tadiwa's LinkedIn Profile
Feedel Africa - Social Impact Startup founded by Tadiwa
Feedel Ventures - The Investment company that funds and provides other resources to Tadiwa's venture

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Naeemah LaFond, a celebrated editorial hairstylist, is not just styling hair but shaping the future of the beauty industry. Her journey from a court clerk to working alongside icons like Beyoncé and Amapiano singer Tyla is a testament to her passion and dedication. Naeemah's journey in the hair industry is heart driven and intentional, this extends to all that she does, including her partnerships. Learn how Naeemah’s partnership with the global haircare brand Olaplex emphasizes her belief in the importance of science-backed products, particularly for textured hair. She believes that such initiatives are essential in the movement to creating an inclusive industry.

Naeemah shares compelling stories about overcoming challenges and underestimations, turning them into opportunities to mentor aspiring Black women hairstylists and create a supportive community in beauty and fashion campaigns.She also shares her definition of success or fulfillment, which is an inspiring takeaway for all aspiring stylists and all who listen. Join us and discover the what the future of hair care looks like.

LINKS AND MENTIONS

Olaplex
Naeemah on Insta: @naeemahlafond
Amapiano Star @tyla
Beyoncé's hair brand @cecred
For more info on Naeemah's work, visit her website https://naeemahlafond.com

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SUMMARY

This week, I'm speaking to Barbara Clark Ruiz, a multifaceted solopreneur known for her activewear designs and dog treat brand 'Lick You Silly.'

Barbara shares her journey from childhood in Portsmouth, Virginia, to designing for global brands like Ralph Lauren and Adidas, and collaborating with Venus Williams on her activewear brand Eleven by Venus.

During the pandemic, her dog treat business rose in rankings on the Amazon platform and this opened opportunities for growth and naturally, challenges that come with a sudden need to scale.

Emphasizing love and kindness, Barbara discusses her ventures in pitching reality shows, animated shorts, and working with Amazon's Accelerator for Black businesses.

Barbara works hard and plays hard. She also networks like a boss and takes care of her professional relationships. In our conversation, she also talks about personal experiences like meeting the Obamas, sharing a blanket with Star Wars creator, George Lucas in Oprah Winfrey's backyard and eating tacos with the Williams sisters.


TAKE AWAYS

-There are many pathways to a creative career
-Multiple streams of income are the way to go
-Easy does it - take your time and do what you love


LINKS AND MENTIONS

Barbara's Website - https://barbaraclarkeruiz.com
Barbara's LinkedIn Profile - https://www.linkedin.com/in/barbaraclarkeruiz/
Barbara's Instagram - https://www.instagram.com/barbaraclarkeruiz/
Lick You Silly - https://lickyousillypetproducts.com
Pratt Institute - https://pratt.edu
Give Butter Fundraising - https://givebutter.com
Savannah College of Art and Design: https://www.scad.edu/

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The books your children read can shape their self-identity and cultural awareness. Join me in conversation with Khumo Tapfumaneyi, Co-Founder and Director of Ethnikids, as we discuss the life-changing power of diversity in children's literature.

We discuss how Ethnikids, an online children's book store, is transforming the South African book market by offering a range of inclusive books—from folktales to affirmation stories—that nurture a child's sense of belonging and self-worth. Khumo and her co-founder, Tina Akuoko believe it is fundamental to provide literature in all South African languages. Mother tongue literature can have profound psychological impact on children who see themselves reflected in the stories they read.

In this episode, Khumo also shares her entrepreneurial journey; from overcoming market challenges, to forming impactful partnerships with schools and libraries to promote reading for leisure. We delve into Ethnikids' exciting expansion into book publishing and how they tackle sustainability in their business practices. The Ethnikids co-founders have ambitious goals for expansion into the rest of Africa.

LINKS AND MENTIONS

Sho Majozi - https://www.instagram.com/shomadjozi/?hl=en
Professor Rudine Sims Bishop: https://www.readingrockets.org/people-and-organizations/rudine-sims-bishop

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In this week's episode, we connect with Nsimire Godman, Founder of Raha Copenhagen. This Denmark-based creative shares how a humble background in Rwanda and a spark of creativity during the pandemic led her to create inclusive, aesthetically pleasing soy wax candles. Listen as Nsimire recounts her year-long journey of mastering the craft, overcoming challenges, and discovering a niche market in the Danish capital, Copenhagen.

As we know, entrepreneurship is best done with support and community, and Nsimire's beautiful journey to starting and running a business, is a good illustration of this. Her mother's financial savvy, her husband's business operations expertise and her mother in-law's artistic input have all been instrumental in turning her passion into a flourishing small-batch production company. Nsimire also shares how she also surrounds herself with allies and strives to create inclusive spaces for others who might not enjoy the same support she does.

Nsimire also shares that her soy wax candle business is sustainable by design - from reusing materials to keep her business eco-friendly to sourcing materials from eco-friendly suppliers and only making products to order....

As always, this conversation is Shades and Layers' style - lots of candor and humor.

LINKS AND MENTIONS

Raha Copenhagen

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South African podcaster and social media marketing specialist, Lizzy Hudson is the voice behind the Live to Thrive Podcast. In this episode, she shares her journey into podcasting, inspired by the tragic event of George Floyd's murder in 2020. We discuss the personal impact of this moment and how Lizzy's podcast focuses on amplifying the stories of people of color healing from racial trauma and other challenges unique to POC.

There are many vulnerable moments in this episode as we touch on Lizzy's experiences as a cross-racial adoptee, her memories from a predominantly white boarding school in post-apartheid South Africa and eventually moving to the predominantly white town of Santa Barbara in the USA. Find out how these experiences have influenced her values, career and life choices.
If you need tips on navigating the rapidly changing AI driven social media landscape while maintaining good mental; if you are curious about immigrant experience in 2020's America; or if you'd like to know the ins and outs of podcasting for impact, then join us for an intimate discussion. You will walk away reflective and inspired.

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It all started with a wish for a satin-lined beach hat. When Rachel Osborne could not find one on the market, she set about creating her own. She spent 2023 researching and testing her concept for luxury satin lined, and adjustable hats that would offer "no-frizz" experience for curly and kinky hair. As a result, her brand RAINA was born.

The creation of RAINA is very much tied to Rachael's own natural hair journey, which resonates with anyone who's ever felt the pressure to conform to so-called conventional beauty standards. It took a while for her to accept and celebrate her own natural curls. Creating this line of high-end hats is a testament to where she is on her natural hair journey: she now sees her curls as the embodiment of elegance and beauty. She also believes that it is time for curly hair to be included in the development of all luxury hair products.

As every entrepreneur will attest, the entrepreneurial career and lifestyle choice is an opportunity for personal growth, and for building deep community bonds. Rachael shares her own learning curves and mindset shifts that have made her successful so far. She also offers some advice for aspiring entrepreneurs.

LINKS AND MENTIONS

• Jamie Kern Lima - Beauty entrepreneur and former founder of IT Cosmetics
• Psycho Cybernetics by Maxwell Multz
• Purple Cow by Seth Godin
• Naptural85

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