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It all started with a wish for a satin-lined beach hat. When Rachel Osborne could not find one on the market, she set about creating her own. She spent 2023 researching and testing her concept for luxury satin lined, and adjustable hats that would offer "no-frizz" experience for curly and kinky hair. As a result, her brand RAINA was born.

The creation of RAINA is very much tied to Rachael's own natural hair journey, which resonates with anyone who's ever felt the pressure to conform to so-called conventional beauty standards. It took a while for her to accept and celebrate her own natural curls. Creating this line of high-end hats is a testament to where she is on her natural hair journey: she now sees her curls as the embodiment of elegance and beauty. She also believes that it is time for curly hair to be included in the development of all luxury hair products.

As every entrepreneur will attest, the entrepreneurial career and lifestyle choice is an opportunity for personal growth, and for building deep community bonds. Rachael shares her own learning curves and mindset shifts that have made her successful so far. She also offers some advice for aspiring entrepreneurs.

LINKS AND MENTIONS

• Jamie Kern Lima - Beauty entrepreneur and former founder of IT Cosmetics
• Psycho Cybernetics by Maxwell Multz
• Purple Cow by Seth Godin
• Naptural85

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