• 200th SPECIAL: Brand Insider With Erika Cramer, Ellie Swift, Julie Parker, Cat Dunn & Sarah Greener
    Feb 3 2025
    Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: ✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks ✔️ Branding breakthroughs—decisions that doubled their business success ✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact ✔️ Scaling with purpose—using branding and strategy to stand out and growThis episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you. ABOUT OUR INCREDIBLE GUESTS: JULIE PARKERFounder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra. Website: www.juliesuzanneparker.com Instagram: www.instagram.com/julesyparker Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com ERIKA CRAMERKnown as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives. Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/Instagram: https://www.instagram.com/thequeenofconfidence CAT DUNNAward-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community. Instagram - https://www.instagram.com/catlouisedunnWebsite - https://catlouisedunn.comUpcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319 ELLIE SWIFT7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she’s built a thriving business with her Scalable Freedom Method®️ Website: https://www.ellieswift.com/Podcast: http://ellieswift.com/podcast/Instagram: https://instagram.com/elliehswift SARAH GREENERSarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success. Instagram: https://www.instagram.com/sarahgreenercoach/Website: https://themoxiemovement.com/------------------------------------------------------------------------------------------------------------------------------WATCH, READ & CONNECTWatch on YouTube: www.youtube.com/@jacquinauntonRead the Blog: https://whitedeer.com.au/ep200 WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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    47 mins
  • 199: Turn Instagram Posts into Profit - Design Strategies Every Business Needs
    Jan 27 2025

    Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.

    In this episode, we're diving into:

    Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!

    Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!

    The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.

    Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.

    Let's make your brand not just look good, but work good. Tune in now!

    Tutorial on adding links on Instagram: https://www.youtube.com/watch?v=KIf1lLOuM_U

    Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a

    Watch on YouTube: https://youtu.be/gX5CGCPF43g

    Read on the Blog: https://whitedeer.com.au/ep199/

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    13 mins
  • 198: Finally Get Noticed on Instagram with Scroll-Stopping Graphics in 2025
    Jan 20 2025

    In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.

    We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ease.

    I'll share why overdesigning your posts is a no-go and how a little bit of texture or a gradient can go a long way. Plus, I'll introduce you to the concept of hierarchy, a powerful tool to make your designs both simple and captivating.

    Think large text grabbing attention and a clean, readable format that doesn’t overwhelm your audience. And oh, the importance of good contrast to ensure everyone, no matter the screen settings, can easily read your posts.

    Watch on YouTube: https://youtu.be/bMRHBRUTNy8

    Read on the Blog: https://whitedeer.com.au/ep198/

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    13 mins
  • 197: 3 Brand Must-Haves in 2025 You Can’t Afford to Ignore
    Jan 13 2025

    Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.

    Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.

    Plus, stick around till the end for the four crucial questions to ask yourself if you want your audience to feel like you just get them and they can't help but work with you.

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    15 mins
  • 196: Bonus Ep: Uncut Reflections, Regrets, Wins of 2024 and Plans for 2025
    Jan 6 2025

    Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!

    In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025.

    2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.

    But beyond the hustle, I’m reflecting on balancing my roles as a mum and entrepreneur, and sharing my goals for creating better work-life boundaries in 2025. I’m talking about everything from the joys of batch content creation to setting aside Tuesdays just for work, and our journey with more flexible scheduling for my daughter’s kinder and baby naps.

    This episode is all about being intentional—my word of the year—and how I plan to focus on quality over quantity, serving my clients, and spending more precious moments with my family. So grab your favourite drink, cozy up, and let's chat about making 2025 a year of balance, growth, and gratitude.

    Oh, and I'd love to hear from you! Connect with me over on Instagram (@whitedeergd) and share your word of the year with me.

    Tune in now for a heartfelt recap and some savvy business insights!

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    30 mins
  • 195: Transform Imposter Syndrome into Your Growth Superpower with Christine Corcoran
    Dec 16 2024

    Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.

    In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.

    You’ll hear about real moments of anxiety and triumph, and tips on using imposter syndrome as a strength—think of it as your new superpower! Plus, Christine’s got some golden nuggets on celebrating small wins to boost your self-belief.

    By the end of the episode, you'll see that experiencing imposter syndrome isn’t a setback—it’s a sign you’re pushing boundaries and growing. So, tune in and let’s turn those fear-based thoughts into rocket fuel for your next big leap!

    CONNECT WITH CHRISTINE:

    Website

    Instagram

    Facebook

    The Next Level Life with Christine Corcoran - Spotify

    Work with Christine

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    37 mins
  • 194: Top Design Trends of 2025: Creating a Million-Dollar Visual Brand
    Dec 9 2024

    Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?

    In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.

    This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6jzCX4LXx0h-THKE

    Today, though—we're getting super nitty-gritty with examples galore! We chat about everything from trendy minimalist designs to how to get your fonts all clean, crisp, and contrasty. Plus, ever thought about using emojis to add a touch of personality to your brand? Yup, that's in here too.

    Watch on Youtube/view examples on my blog here: www.whitedeer.com.au/podcast/ep194

    Plus, see all of my examples and the credit they deserve on Pinterest here: https://au.pinterest.com/jacquinaunton/million-dollar-brand-trends/

    PS. Elevate your brand beyond the trends with my help inside The Co+Creation Design Club. APPLY NOW: https://whitedeer.com.au/designclub

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    20 mins
  • 193: Building a Peaceful and Successful Business Model with Robyn Birkin
    Dec 2 2024

    Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!

    I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.

    Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and creating “internal urgency” that seals the deal. Plus, she opens up about how she pivoted her business to prioritize balance and sustainable revenue.

    This chat is packed with actionable takeaways and some laughs along the way. Whether you're rethinking your launch strategy or sprucing up your sales page, you’ll leave with plenty of ideas to put into play.

    Oh, and Robyn even spills about her own podcast Signature Online Course Secrets and how she juggles business and family life. Tune in—it’s a good one! 🎧

    ABOUT ROBYN:

    Robyn Birkin the go-to consultant for women who believe it's possible to earn more, while doing less.

    Her superpower? Helping women in business create, launch and grow strategic, sophisticated and highly valuable signature programs that allow them to create online businesses that provide both peace and profit.

    CONNECT WITH ROBYN:

    Website

    Instagram

    Signature Online Course Secrets Podcast - Spotify | Apple Podcasts

    Download the 16 Hour CEO Guide

    Work with Robyn

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    35 mins