Have you ever considered the role of trust transfer in borrowing audiences for relationship marketing? In this episode of Sequence Over Strategy, Michelle Warner explores how establishing trust through collaboration can greatly enhance an individual's impact on new audiences. The key to success lies in whether the host understands and values the guest's expertise, facilitating a smooth trust transfer between the guest and the audience.

Through real-life examples, Michelle contrasts successful collaborations, where the host is well-informed and invested, with less effective partnerships based on transactional motives. She highlights how to vet opportunities by assessing the potential for trust transfer and explains why working with collaboration-minded partners can lead to long-term value, even when the immediate audience fit may not be perfect.

Check out the full episode at TheMichelleWarner.com

Many entrepreneurs find themselves asking, “Is my marketing working?” It’s a question Michelle Warner addresses in this episode of Sequence Over Strategy. Rather than trying to figure out if a strategy is failing or not, Michelle emphasizes the importance of sequence—the order in which marketing steps are implemented.

Michelle explains how breaking marketing down into three steps—awareness, engagement, and sales—can provide a clear framework for diagnosing issues. Often, the problem lies not in your ability to sell, but in failing to target the right people in the awareness stage. If the wrong audience reaches your engagement stage, sales won’t follow, no matter how polished your approach is.

By focusing on the sequence of actions, you can diagnose problems and determine whether adjustments in one step might improve the entire process. Instead of blindly tweaking your sales tactics, step back and ask: Am I engaging the right audience from the start?

If you’re struggling to understand where your marketing falls short, start by breaking it down into these steps. The sequence will guide you to more productive solutions.

Check out the full episode at TheMichelleWarner.com

Is your business missing the mark by not speaking to customers at the right level of understanding? Are you losing customers because your messaging is either too advanced or too basic for where they are? In this episode of Sequence Over Strategy, Michelle Warner unpacks the crucial concept of customer maturity and how it directly impacts your marketing success. She dives into why understanding exactly what your customers know and care about is the key to designing offers that truly resonate. You'll learn what customer maturity is and what it means for you and your business. You will also hear about how aligning your marketing, messaging, and product strategy with your audience’s maturity level can bridge the gap between what you offer and what your customers actually need.

Check out the full episode at TheMichelleWarner.com