Episodes

  • Cody Welling, COX Media Group
    Dec 19 2022

    We all like to talk about prioritizing clients' needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and assist buyers so that they know how to make smart advertising decisions.

    Show More Show Less
    24 mins
  • Greg Leader, SiriusXM
    Dec 12 2022

    Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from the radio world to the podcast world.

    Show More Show Less
    23 mins
  • Adam Shifrin, Westwood One
    Dec 5 2022

    Education, research, and creativity help Adam Shifrin bring new partners to Westwood One's sports properties.

    Show More Show Less
    22 mins
  • Don Ricker, DR & Associates
    Nov 28 2022

    Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

    Show More Show Less
    23 mins
  • Larry Rosin, Edison Research
    Nov 21 2022

    What can audience research tell us about the stature of sports radio in the audience's eyes? Larry Rosin has good news for sellers to take to clients!

    Show More Show Less
    20 mins
  • Bob Gelb, WFAN
    Nov 14 2022

    Bob Gelb has produced some of the most iconic names in radio. So what made him decide to make the leap to sales and how did it impact his success?

    Show More Show Less
    23 mins
  • John Goforth, Magellan AI
    Nov 7 2022

    John Goforth left the world of radio sales and found success selling podcasts. Now, his goal is to help others do the very same.

    Show More Show Less
    22 mins
  • Kelly Hannah, Hubbard St. Louis
    Oct 31 2022

    Kelly Hannah took over an already successful staff at Hubbard Broadcasting in St. Louis and is doing her best to support and grow business as the media industry changes.

    Show More Show Less
    24 mins