Episodes

  • How to Close The Stragglers - Converting Fence-Sitters into Buyers

    How to Close The Stragglers - Converting Fence-Sitters into Buyers
    Jan 27 2025

    Do you have potential clients sitting on the fence, unsure whether to commit? Are you tired of wondering why they hesitate or how to help them decide?

    It’s time to close the stragglers, those hesitant prospects who express interest but never seem to take the leap. We’ll uncover the secrets to converting fence-sitters into buyers.

    In this episode, Nikki explores practical strategies to understand what holds these prospects back and how to move them forward with confidence and ease.

    Learn how to identify the common reasons for hesitation, from logistical conflicts to financial concerns or a lack of clarity about your offer’s value.

    Nikki shares creative solutions, including ways to adjust your approach, offer flexibility, and make irresistible offers that meet your prospects where they are.

    Discover follow-up techniques that keep the conversation alive without feeling pushy, including how to use "closing the loop" messages to prompt decisions.

    Nikki also provides a simple yet powerful question to ask when clarity is missing so you can help prospects understand how your program is the perfect fit for them.

    With these tools, you’ll have everything you need to turn stragglers into action-takers, boost your influence, and grow your business.

    Listen now to learn how to close the stragglers, master your sales conversations, and create meaningful impact!

    Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

    In This Episode:

    [00:43] Today is all about converting fence-sitters into buyers.

    [01:41] A straggler or someone who has expressed interest and has had some type of communication with you but they're not closing.

    [02:24] Common reasons that stragglers hesitate include logistical conflicts, financial concerns, or lack of clarity about the value of the program.

    [03:14] Don't make assumptions about what's causing them to be a fence-sitter. Don't project your own limiting beliefs.

    [04:49] A creative solution for a logistical objective. Recognize that the person can't attend the live retreat and offer a VIP day instead, like a private one-on-one.

    [06:48] Showing flexibility can be the way to seal the deal.

    [07:11] Financial concerns. Sometimes, there's nothing you can do. Find ways to get creative. Offer a payment program or some other type of solution.

    [09:24] You could also offer some type of scholarship, but the recipient could do something extra. A scholarship shows engagement and sets the culture.

    [11:57] Don't assume the potential client is a no. Follow up. Forward the original message and change the subject line to "did you see this" and ask if this is something they would consider.

    [13:15] "What would it take for this to work for you?"

    [14:03] You could also give options or a menu. Asking if there's something else will give them a moment to gain clarity.

    [15:53] Send a closing loop message. Following up with you one last time just to see if there's anything you would like to move forward with.

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven



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    18 mins
  • Setting Boundaries in Sales Conversations - How to Redirect and Refocus Potential Clients

    Setting Boundaries in Sales Conversations - How to Redirect and Refocus Potential Clients
    Jan 20 2025

    Do you find yourself stuck in chatty small talk during sales calls and unsure how to pivot back to business?

    Does the line between friend and professional ever leave you feeling awkward or resentful? Let’s talk about setting boundaries in sales conversations.

    In this episode, Nikki dives into practical strategies to guide your sales conversations with confidence and kindness while protecting your time and energy.

    Learn how to spot when boundaries are being crossed and how to redirect potential clients without damaging the relationship.

    Nikki shares language you can use to transition from personal to professional so your clients stay focused on their goals.

    Find out why setting boundaries is not just good for your sanity but for your clients to take action and get results.

    Nikki also shows you how to implement simple systems like spotlight coaching sessions to stop time drains and grow your business.

    With these tips, you’ll have the tools to confidently lead conversations, maintain professionalism, and make more of an impact.

    Listen to learn how to master boundaries and uplevel your influence, income, and sales!

    Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

    In This Episode:

    [00:49] We're going to be talking about how to set boundaries in sales conversations, how to redirect and refocus potential clients.

    [01:15] When I give language suggestions it doesn't mean it's the only way. It's just to help spur your ideas.

    [02:15] What's the ultimate goal? Are boundaries being crossed? Are we focusing on the heart of the matter and making an impact?

    [03:18] Have you ever questioned why someone hasn't taken your free advice? Could it be because they didn't pay for it?

    [04:01] When people pay, they pay attention. Allow these people to become paying clients.

    [05:01] One thing I implemented was 15 minute Spotlight Coaching conversations to allow people to be paying clients on a small scale.

    [06:59] Learn language to set boundaries when you feel like you're being taken advantage of or you know that if the client pays there will be more impact.

    [08:03] "I'd love to make sure that we have time to dive into what we had planned to go through today." Then redirect the conversation.

    [09:40] Story can be a huge time suck.

    [12:00] "That sounds like a really interesting story, but let's shift gears because we do have a limited amount of time today and talk about how we might work together to reach our goals."

    [13:01] The importance of having a pre-frame for the call. "It's been so great learning about you now let's jump into what we talked about earlier."

    [14:17] It's really about setting boundaries. You can change your language depending on how you know the person.

    [15:18] "I love our chats, but because we have to talk about our business, maybe we can set up another time to catch up." Keep your boundaries clear.

    [16:52] Say everything in a really kind way. Be patient and let the person transition.

    [17:27] Use selective amnesia and move on in the conversation.

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

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    19 mins
  • How to Maximize Sales Potential After a Less-Than-Perfect Performance

    How to Maximize Sales Potential After a Less-Than-Perfect Performance
    Jan 13 2025
    Are you holding yourself back after a sales conversation that didn’t go as planned? Does self doubt creep in and you hesitate to follow up or send out that next offer? It doesn’t have to hold you back any longer. In this episode, Nikki dives into how to maximize your sales potential even after a performance you feel wasn’t your best. Learn how to reframe your inner critic, see the value you bring to the table and push past fear to connect with your ideal clients. Nikki shares tips for overcoming self doubt including why your audience sees you more positively than you think and how to flip your perspective to focus on their experience. Learn the importance of follow ups, the power of integrity in sales and how to keep showing up authentically even on the tough days. Nikki also covers how to handle challenges like unresponsive audiences, virtual presentations and even imposter syndrome. These practical tips boost your confidence, and allow you to be more resilient as you step into your role as a sales leader. Feel confident when unleashing your full sales potential and connecting with clients who need what you have to offer! Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:42] Today we're going to talk about how to maximize sales potential after a less than perfect performance. [01:22] Sometimes when we're not happy with our performance, we play small. This prevents us from making the impact we are destined to make. [02:35] We are often our own worst critics which creates a tendency to hold back. [04:09] A story where even super high performers still have imposter syndrome. [05:15] The purpose of this episode is to continue to sell even when your performance is not up to your standards. [06:02] The first thing we need to do is shift our perspective. Recognize the positives and understand that the participants don't know the difference between your best performance and this performance. [07:19] It's important to recognize the things that did go well. [08:42] Be okay with wherever you are. Not everything you do has to be a 10. [09:48] It's not about you and your performance. It's about what the audience took away. [14:52] We have to set aside our own feelings and our own judgment, do our best, and still push offers out. [15:52] We need to learn to follow up without fear. We need to set the self-doubt aside and be willing to follow up. [18:34] Get my free follow-up guide in the Sales Maven Resources section. [20:00] There's a reason I send four or five emails. I get the majority of my buyers on email three and four and a few on five. [22:33] Be careful about making assumptions about what other people's experiences are going to be. [23:46] You can share support by being on camera during meetings and webinars. As a presenter, remain confident even if the audience's cameras are off. [27:11] Don't project your beliefs on the audience and don't hallucinate or read their minds. [28:41] Push through those times when you're not happy with your performance and do a follow-up. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Resources: Episode 206: How To Stop Sabotaging Your Sales Success
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    32 mins
  • How to Stand Out in a Saturated Market: Proven Differentiation Strategies

    How to Stand Out in a Saturated Market: Proven Differentiation Strategies
    Jan 6 2025
    Are you struggling to stand out in a saturated market? Do you feel like no matter what you do, it’s hard to differentiate yourself and your business? It doesn’t have to be that way. In this episode, Nikki shows you how to highlight what makes you truly unique and use it to attract the right clients. Discover how to leverage your expertise, share your story, and showcase your approach in a way that sets you apart from the competition. Nikki reveals her top strategies for standing out, including how to effectively communicate your credentials, weave your experience into sales conversations, and confidently take a stand on what matters to you. Learn how to create messaging that resonates with your ideal clients while gracefully repelling those who aren’t a fit. She also explains why it’s important to own your authority, make thoughtful recommendations, and embrace your unique voice to build trust and credibility with prospects. These simple yet powerful techniques allow you to stand out in any industry, close the right clients with ease, and build lasting relationships based on authenticity and confidence. When you’re ready to differentiate yourself and make sales conversations effortless, this episode contains actionable tips you can start using today. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:42] Today is all about standing out in a crowded, saturated market and differentiating yourself. [01:51] It's crucial that your expertise, your story, your background, and your approach stand out. [03:05] Leverage your expertise and credentials. Highlight qualifications, certifications, and years of experience by weaving into stories or statements. Be specific. [05:50] Showcase high-profile clients when relevant by weaving them into your conversations. [07:32] You could say something like, "over my 25 years of experience I've seen this." [08:36] Take a stand against common advice. Lean in hard on this one. [09:27] Try to think of three to five differentiators. Your clients can help give you a clue when they mention something that you do that's unique. [10:20] I advise my clients to put pricing on their website. This is from a perspective of how their clients would perceive them. My contrary advice sets me apart. [11:16] What's your thing that seems a little controversial? Lean into that. [12:07] Lean into what you're passionate about and don't be afraid that you might alienate people. [14:19] Don't make changes to your business or show up in a conversation for people who aren't the ideal client for you. [15:01] Make sure that you're always speaking directly to your ideal client. What are the unique needs and struggles of your ideal client? [17:08] My podcast on highlighting benefits over features really resonated with my ideal clients. [19:04] Your authentic message or the thing that makes you, you is going to resonate with your ideal client. [20:59] It's 100% appropriate for you to say I recommend this solution for you. You need to identify their need and that you have a solution and get their permission to put the solution in front of them. [23:45] Highlight your credentials and expertise. Take a stand on what differentiates you. Speak to your ideal client. Look for authentic messaging. Make your recommendation. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Resources: Episode 249: Boost Sales by Highlighting Benefits, Not Features: Show Clients the Value
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    26 mins
  • How to Attract the Right Clients by Repelling the Wrong Ones

    How to Attract the Right Clients by Repelling the Wrong Ones
    Dec 30 2024
    Are you tired of spending time and energy on sales conversations and clients that aren’t a good fit? Closing the right clients doesn’t have to feel awkward or exhausting. Nikki shows you how to attract the right clients by repelling the wrong ones, ensuring you only invest time in prospects who are truly a good fit for your services. In this episode, Nikki reveals her top strategies for setting clear expectations through your messaging, pre-qualifying prospects, and using budget as a natural filter. Learn how to create transparent, engaging content that attracts clients who are ready to invest and how to decline those who aren’t a match gracefully. She walks you through the importance of transparent pricing, setting boundaries with potential clients, and protecting your time and energy with a thoughtful screening process. These simple yet powerful strategies allow you to work smarter, not harder, and free up your mental space to focus on the clients who are a perfect fit. When you’re ready to streamline your sales process and attract only the right clients, this episode is full of actionable tips you can implement right away. Nikki’s here to guide you every step of the way! Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:41] Today we're talking about how to attract the right clients by repealing the wrong ones. This is all about saving you time and energy and making room for clients that are the right fit. [01:16] I'm going to share strategies and close with a couple of scripts to gracefully decline clients that are the wrong fit. [01:49] Set clear expectations through your messaging in all of your media from your sales page to social. Identify who the offer is for. [02:26] Have a section that explains who this program is for. Give a menu. [03:59] Prequalify your prospects with some type of screening process. [04:29] Things to look at when you're not closing 75% of your consultation calls. How can I minimize calls that are the wrong fit? Am I closing those who are the right fit? [05:21] You could have a short questionnaire prescreening before a prospective client books a call. Keep it under five minutes. [06:15] Talk about pricing. Give a range of prices. What are you looking to invest? [09:10] Use budget as a natural filter. This can be an opportunity to bless and release. [10:14] Based on what you've shared and what's important to you and specifically what you're looking to accomplish, I get a sense that what I offer isn't the right nextstep for you. Respectfully bring the conversation to a close. [11:26] Think about being transparent with your pricing. [12:56] Sales isn't about you, it's about the prospect. [13:40] Nikki shares a story of a client who didn't want to put her prices on her website. Having to ask about pricing can alienate a client. [16:43] Benefits of repelling the wrong clients. It reduces tire kickers. Sometimes you have to clear the field so you're not overloaded. [18:13] After reviewing the notes from our call and thinking about what you're wanting to accomplish, I don't feel like what I offer is the right nextstep for you. So I'm going to respectfully decline offering a proposal to avoid wasting your time. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Resources: Episode 247: How to Handle Tire Kickers: Turn Indecisive Prospects into Committed Clients
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    21 mins
  • How To Identify Your Clients Blind Spot To Deliver A Better Buying Experience With Megan Kachigan

    How To Identify Your Clients Blind Spot To Deliver A Better Buying Experience With Megan Kachigan
    Dec 23 2024
    Are you finding it difficult to connect with clients in a way that feels genuine and impactful? Building authentic client relationships doesn’t have to be a struggle. In this Mastering Excellence Series episode, Nikki is joined by special guest Megan Kachigan who shows you how to identify your clients' hidden concerns and deliver a better buying experience that truly resonates. You learn how to listen deeply and identify the blind spots that may be preventing your clients from fully engaging with you. We reveal how to ask the right questions, find recurring themes, and turn vulnerability into opportunity so you can offer a message that aligns with your client’s evolving needs and leads to a better buying experience. This episode teaches you the art of translating your expertise into clear, compelling communication that captures attention and inspires action. You’ll discover why clarity, authenticity, and vulnerability are the keys to fostering lasting client relationships. If you're ready to connect with your clients on a deeper level and elevate your sales process, this episode is filled with practical strategies to achieve it. Megan is a direct-response copywriter and strategist known for driving sold-out launches. She helps purpose-driven coaches, speakers, and service providers boost sales using her 3M Roadmap method. A Stanford teaching award winner with a Master’s in Education, Megan has helped generate over $1 million in revenue for clients, including Two Comma Club Award winners. Her expertise in marketing strategy, buyer psychology, and data-driven tactics boosts conversions, allowing clients to focus on their strengths while serving their ideal customers. Outside of copywriting, Megan enjoys the Southern California sunshine and dancing with her family. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [02:17] Today we're specifically talking about how to identify your client's blind spot so that you can deliver a better buying experience. [03:01] Megan has a "done for you" copywriting service. She saves her client's time by creating copy focusing on conversion while bringing out the client's true self. [04:03] Copywriters are unique and valuable because they understand the mission, ask the right questions, and are able to articulate the right message. [06:25] Everybody's affected by imposter syndrome. Pointing out your clients talents and building confidence is important. [07:58] How to identify a client's blind spot. Do your homework and look at your clients website and social media. Really listen and have context for what the client is actually saying. [10:14] Actively listen for what they're truly saying. [11:04] A common issue is fear of visibility and putting work out there. Hold space for what comes up even if it's not what you were expecting. [13:30] Goals for identifying client blind spots. Having a 360 view of the business unlocks what's really trying to be expressed. [16:03] Recognizing that we all change and evolve and finding the current mission is very important. [17:15] What's the evidence that you're achieving your goals? The client begins to get fired up, and the marketing no longer feels like a chore. This is how you know you're creating a better buying experience. [20:40] Writing copy that is clear and easily understandable without dumbing it down and writing for a 5th grader. [21:29] Megan thinks of herself as more of a translator of expertise. [23:21] Look for the golden threads. What keeps coming up? What is approached at different angles? Find that blind spot. [25:08] Paying attention, digging deeper, and finding what truly makes a connection. [26:03] Megan breaks down when she has enough information to create the content and stop the meeting. [30:01] We learn about the joy of sitting in the sunshine in Southern California. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Megan: Megan Kachigan Facebook | LinkedIn | Instagram Copywriting For Coaches Podcast
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    32 mins
  • Reviving Client Conversations - Strategies to Engage and Close Deals

    Reviving Client Conversations - Strategies to Engage and Close Deals
    Dec 16 2024

    Are you struggling to re-engage clients who showed interest but never closed the deal?

    Reviving client conversations doesn’t have to be a challenge. Nikki will show you how to breathe new life into stalled opportunities and turn them into valuable business wins as you engage and close deals.

    In this episode, Nikki shares her proven techniques to engage with both warm and lukewarm leads.

    You’ll learn how personalized outreach, thoughtful questions, and a fresh perspective help you rebuild connections and close deals.

    She’ll explain why crafting tailored messages is essential, how showcasing past successes can inspire action and the power of presenting clear options to clients.

    These strategies make it easier than ever to turn interest into action and transform silent leads into thriving partnerships.

    If you’re ready to take action and make your client conversations meaningful again, this episode is packed with practical insights you can use right away. Nikki’s here to help you every step of the way!

    Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

    In This Episode:

    [00:42] This solo episode is about reviving client conversations using three strategies to engage and close more deals.

    [02:05] Identify and prioritize your warmest leads. These are people who you possibly have had a call with, and you know what they're looking for and you may have even talked about working together.

    [03:01] Make a list of hot leads who have expressed interest in working with you. Craft an individualized message for each person.

    [04:01] Try to get a live call and give them the opportunity to share what's going on in their business right now.

    [05:24] Personalizing the message is super important.

    [06:13] The second strategy is to create a list of your lukewarm leads. These people have been on your list for a while and maybe they've even taken part in something in the past. Send them a message as if it's going to one reader.

    [07:35] Use questions: What's something exciting you're planning in the coming year?

    [08:34] Create a bulleted list and give them a menu of options to learn more about.

    [09:51] Menus are easier for the brain. Make it easy for the buyer to make decisions.

    [10:33] Would you or someone you know benefit from... or something else?

    [12:04] Ask questions in your emails. Instinctive elaboration our brains are wired for questions.

    [14:11] The third strategy is to do a year end message, plant some seeds, and have some questions in the message. You could call it a year in review and be sure to have a call to action.

    [17:14] Start collecting information, so you'll have the data at the end of the year.

    [18:06] What action will you take as a result of this podcast?

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

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    19 mins
  • Growing Your YouTube Channel To Grow Your Business

    Growing Your YouTube Channel To Grow Your Business
    Dec 9 2024
    Have you ever wondered how to grow a YouTube channel that drives real business results? Whether you want to increase visibility, generate high-quality leads, or build a global audience, today is all about strategies to transform your channel into a powerful tool for success. In this Mastering Excellence series episode, I’m thrilled to interview LinkedIn and YouTube expert Louise Brogan. Louise has skyrocketed her YouTube channel from 5,000 to over 100,000 subscribers in just over a year, and she’s here to share her secrets for making YouTube work for your business. We discuss the key to creating content that keeps viewers engaged and converts them into clients. Learn how to repurpose YouTube videos into blogs, newsletters, and posts to dominate multiple platforms. We talk about why understanding your audience’s most pressing questions is the ultimate hack for creating impactful videos. You’ll also hear about the surprising power of YouTube analytics and how it can uncover hidden opportunities for growing a YouTube channel. If you’ve been searching for a way to elevate your online presence while turning your expertise into a trusted brand, this episode is packed with insights you can use right away. Louise Brogan is the CEO of Louise Brogan Ltd, specializing in helping B2B companies leverage LinkedIn to boost their profile, generate leads, and drive sales. As the host of the Raise Your Visibility Online podcast and a YouTube channel with over 80,000 subscribers, she provides actionable strategies for growing businesses online. A recipient of the 'Digital Marketer of the Year Award,' Louise has been recognized among the top 100 small businesses and female entrepreneurs in the UK. She even represented UK Small Business at Buckingham Palace, meeting King Charles. A sought-after speaker and featured expert in Forbes, Huffington Post, and The Guardian, Louise collaborates with both solopreneurs and major organizations like BT and the BBC to build brands and achieve measurable results. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [01:14] Today we're focusing on how to grow your YouTube channel to grow your business. [01:31] Nikki shares information about Louise and her business. [03:05] We've known each other for years. We met back in 2017. [04:04] Her core business is LinkedIn content done for you. She also does one-to-one LinkedIn coaching and consulting. [05:23] She began working with YouTube during the pandemic. She's now become a woman on YouTube. [06:51] A year ago, her YouTube goal was 5,000 subscribers. As of this morning she's at 99,000 subscribers. [07:32] We learn about monitoring views with tools like VidIQ and TubeBuddy. [09:10] We learn how growing her YouTube channel has impacted Louise's business. Videos are found through search engines. [11:45] Louise's upcoming book is called Raise Your Visibility on LinkedIn. [12:39] Showing up on video and talking about what you're an expert in makes you the go-to person for people who are looking for an expert in your field. [14:46] What a day of growing a YouTube channel is like for Louise. What are the questions people are asking? Research what people are actually looking for. [17:47] Louise gets to the point and leaves out all of the fluff. [18:22] Her audience is a mixture of career people and business people. [20:17] The thumbnail and the title of the video are very important. Use keywords in the title in the description of the video. The more you say the keyword in the video, the more frequently the algorithm picks you up. TIP [25:45] There's also a tab on the YouTube dashboard that suggests topics. [26:47] Her goal this year is to hit 100,000 subscribers. After which, she'll be way more strategic about speaking to her ideal clients. [29:36] Key things include consistency and catering to her audience. She likes to do how-to videos that showcase her as an expert. [32:18] You can also promote your own videos to your network. She spent $5 a day promoting her videos, and things just blew up. [34:09] You want to make sure you're targeting the right countries when you do ad spends. [35:03] You can also deep dive into the analytics of each video. [37:29] Louise loves repurposing, and she came up with an acronym for create once, publish everywhere or COPE. [38:07] She embeds her videos in blog posts. She also chops them up, and uses the transcript to create blog posts and newsletters. [39:07] Create a video and use it as a resource for your business. She also puts her podcast episodes on YouTube. [40:22] You can also repost information that you've already posted someplace else. Recycle, repurpose, ...
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    53 mins