Sales Influence - Why People Buy!

By: Victor Antonio
  • Summary

  • I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Episodes
  • Level Up Your Questions - Sales Influence Podcast - SIP 534
    Jan 24 2025
    Uncovering Decision-Making Processes

    🔍 To level up sales questions, ask "who else is involved" in the decision-making process and walk through the approval steps, including timeframes and sign-offs, to gain valuable insights and manage expectations effectively.

    🏢 In B2B sales scenarios, typically 6-9 people are involved in decision-making, making it crucial to uncover the entire approval chain to avoid miscommunication and set realistic expectations.

    Improving Question Quality

    💡 The quality of questions asked during sales conversations is critical for gaining valuable information and selling effectively, requiring salespeople to constantly evaluate if they're asking the best questions to close deals.

    Structuring Sales Conversations

    🔢 To enhance question quality, start with a simple yes/no question, then ask "who else is involved," and finally walk through the approval process to uncover the entire decision-making chain and gain crucial insights.

    Leveraging Insights for Sales Success

    📊 By understanding the client's approval chain, including steps, timeframes, and sign-offs, sales professionals can use this information to manage expectations and close deals more effectively.

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    7 mins
  • Value Your Offer - Sales Influence Podcast - SIP 533
    Jan 20 2025
    Value-Driven Motivation

    🎯 Reminding yourself of the value you provide to clients and the motivation it brings can help regain energy and enthusiasm for sales activities, even when feeling unmotivated.

    💡 Focus on the impact and benefits your offering delivers to clients, companies, and their employees, rather than just the product itself, to maintain motivation and drive.

    Client-Centric Perspective

    🤝 When struggling with motivation, consider how your product or service helps individuals, entrepreneurs, small businesses, large companies, and their employees, focusing on positive outcomes and results.

    🌟 Understanding the default human tendency to help others and the value you provide in return can help maintain motivation and purpose in sales activities.

    Resilience in Sales

    💪 Focusing on the value you provide to clients can help maintain motivation and drive in sales activities, even when faced with rejection, disappointment, doubt, and the temptation to dodge responsibilities.

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    9 mins
  • Prospecting High - Sales Influence Podcast - SIP 532
    Jan 15 2025
    Strategic Targeting
    1. 🎯 Target high-level executives like directors, VPs, and CEOs as they are typically more open to new ideas and willing to listen, despite being harder to reach.

    2. 🧠 Create an ideal client persona based on specific roles (e.g., VP of Sales) and their motivations and pain points to tailor your approach effectively.
    Empathy and Alignment
    1. 🤝 Empathize with executive challenges, such as a VP of Sales needing to generate an additional $5 million while hitting a $50 million target, to build rapport and address concerns.

    2. 📊 Understand the pressures and thought processes of executives, like a VP of Sales analyzing pipeline and forecast to achieve a 10% revenue increase, to align your product or service with their goals.
    Decision-Making Focus
    1. 🔑 Connect with the right decision-maker who has the authority to make high-level decisions, enabling you to bypass gatekeepers and have more impactful conversations.
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    9 mins

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