EPISODE 44: WHERE TO START Establishing minimum Entry criteria for Joining the Keiretsu Agreement on work rules and shared platforms Establishing the Value of the Integrated Production and Bundled Offers During projects build initial trust while keeping it informal Limit Scams and Free-riders that game the system - share risk / reward Establishing a transparent independent “market place” for bidding projects​

EPISODE 43: VERTICAL KEIRETSU A vertical keiretsu refers to manufacturers, suppliers, and distributors partnering up. With a common goal, they work together to cut costs and become more efficient. Vertical keiretsu's are a group of companies within the horizontal keiretsu.

Topics: Purpose of vertical keiretsu's is volume, cost, and quality Aggregating core competencies of small operations into a single entity for sales and production demands Build Unique Value Proposition

EPISODE 42: HORIZONTAL KEIRETSU

A horizontal keiretsu is characterized by an alliance of different companies from various sectors, including a bank. The funding source is the centerpiece of the network and is responsible for providing the other companies with financial services.

Topics:

• Purpose of horizontal keiretsu's is reach and distribution
• Seek new markets for keiretsu companies
• Build global presence

The last 5 weeks we focused on the core business model to build an idiot proof business - the network effect. We covered all of the individual elements - which entailed many tactical conversations.

This week shows moves to the second core part of building a business that will survive the next pandemic, depression, etc., whatever the government geniuses sends us next. How to combine the Outsourcing of non-core functions with an Alliance and build a bigger and better offer - the Keiretsu!

EPISODE 41: WHAT IS A KEIRETSU?

Keiretsu is a Japanese term referring to a business network made up of different companies, including manufacturers, supply chain partners, distributors, and occasionally financiers. They work together, have close relationships, and sometimes take small equity stakes in each other, all the while remaining operationally independent....Investopedia

Topics:

• Horizontal Keiretsu
• Vertical Keiretsu

EPISODE 40: HOW TO REDUCE THE DISTANCE

Topics: Peer Effect: referent groups, self-interest Opinion Formulation: Influencers, Connectors, and Experts Information Spread: formal & informal

EPISODE 40: GENERALIZE AND PREPARE FOR THE EXPANSION Now that you have tested it and compiled external (customer) and internal feedback. Finalize the requirements and specifications with the goal of selling it to everyone, not just one account. ​ Topics: Collect feedback on performance and user friendliness Freeze the design

EPISODE 39: LEVELS OF INTERACTION AND DISTANCE

Topics: Individuals: Influencers, Connectors, and Experts Dyads: two nodes Triads: three nodes Organizations: large nodes and their connections Clusters: micro communities

EPISODE 39: CREATE A BETA AND SOFT LAUNCH Time to move from concept to an actual offer. As always, the first version is a MVO (Minimally Viable Offer), the simplest product/service you can sell that satisfies customer needs at a forecasted price point. Since the new / upgraded offer will be evaluated from 2 perspectives (1) how does it perform, (2) how easy is it to use, you have a situation requiring a dual beta.

Topics: Build the prototype - a MVO Create soft launch plan