CREATE A BETA AND SOFT LAUNCH with William Eastman
Dec 24 2021
Length: 13 mins
Podcast

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CREATE A BETA AND SOFT LAUNCH with William Eastman

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Summary
EPISODE 39: CREATE A BETA AND SOFT LAUNCH Time to move from concept to an actual offer. As always, the first version is a MVO (Minimally Viable Offer), the simplest product/service you can sell that satisfies customer needs at a forecasted price point. Since the new / upgraded offer will be evaluated from 2 perspectives (1) how does it perform, (2) how easy is it to use, you have a situation requiring a dual beta.

Topics: Build the prototype - a MVO Create soft launch plan

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