Episode Summary:

In this episode of *Soul Leaders*, Mills dives deep into how to master your organic strategy before spending any money on Facebook ads. If you’ve ever felt like Facebook ads could be your golden ticket but don’t yet have your foundation in place, this is for you! Mills covers key steps like building effective lead magnets, crafting strong email flows, and how to collaborate strategically to grow your audience organically.

Key Takeaways:

-Lead Magnets: Create compelling, low-commitment offers like PDFs, videos, or workshops to attract leads without overwhelming them.

- Opt-in Forms: Make sure your opt-in form is visible and simple for users to exchange their email address.

- Email Flows: Write compelling email hooks and keep your follow-ups concise and relevant—especially in regions like the UK where fewer emails are preferred.

- Collaborations: Partner with businesses that share your target audience but aren’t competitors (e.g., a nutritionist collaborating with a yoga instructor).

- Organic Promotion: Use social media and PR opportunities to promote your lead magnets and collaborations.

Client Success Stories:

- One client made £400 in sales just hours after launching her first lead magnet.

- Another creative client built a funnel and sold 7 out of 10 spots in her training within 24 hours, earning £3,500.

Want to Go Deeper?

If you’re ready to build your lead generation and email strategy, check out Mills’ *List Building Blueprint* course. For £99 (or two payment options), you’ll learn how to create irresistible lead magnets, set up high-converting opt-in forms, craft powerful email flows, and promote organically. Plus, you get access to a Slack community and templates for your emails and hooks.

Resources Mentioned:

- List Building Blueprint Master your organic email growth strategy https://organic-lead-generation.com

- Follow Mills on Instagram: [@mills_gray https://instagram.com/mills_gray

-website https://www.millsgray.com/

Connect with Mills:

- Instagram: [@mills_gray](https://instagram.com/mills_gray)

- Have questions? Send a DM or voice note!

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