Are you tired of experiencing stagnant growth in your local business? In our chat with seasoned retail veteran Melissa Palermo, we crack open the vault of her 20-year experience, offering you invaluable insights and strategies to help you scale your business. She underscores the power of understanding your target market, the art of pricing, and the potency of effective marketing techniques in attracting the right customers. Melissa also dissects why charging credit card fees might be hurting your business more than you realize.

We also dive into the controversial trend of charging for plastic bags, with Melissa sharing her firm stance on why she deems it unnecessary. From the subtle dynamics of merchant services fees to the contentious issue of businesses offering discounts for cash payments, she leaves no stone unturned. As we journey together through the intricacies of maximizing sales, increasing productivity, and meeting business goals, Melissa offers you a lifeline in the choppy waters of the business landscape. Whether you're a newbie or veteran in the retail sector, this episode is a goldmine of practical advice that can catapult your business to unprecedented heights.

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.

Want to be part of an upcoming podcast episode? Email The Big Small Expert to submit your questions to our Big Small Expert, Melissa Palermo at Bigsmallexpert@gmail.com