Are your customers' shopping carts missing that extra bit of sparkle? Welcome to the world of impulse buying! In this riveting episode, I, your Big Small Expert, unveil the intricate psychology behind this phenomenon and how it can boost your small business sales, especially during the holiday season. Discover the three main drivers that spur customers to spontaneous purchases - value, urgency, and novelty - and learn how to arrange your store to ignite this impulse. With strategies like setting up a dedicated impulse section or offering limited-time deals, you're in for a treat as we dive into this goldmine.

Now, let's unravel some more secrets. The art of impulse shopping is not just about placing items strategically. It's also about creating an appealing, convenient shopping experience that leaves an indelible imprint on your customer's mind. From choosing the right price points to selling delectable food and drinks, we traverse a plethora of tactics that can increase impulse purchases. The power of related products, practical items at the cash register, and the provision of baskets - each step intricately woven to captivate your customer in the spell of impulse shopping. If you're ready to revolutionize your business, tune in for this whirlwind journey through the world of impulse shopping.

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.

Want to be part of an upcoming podcast episode? Email The Big Small Expert to submit your questions to our Big Small Expert, Melissa Palermo at Bigsmallexpert@gmail.com

Are you feeling overwhelmed by the maze of insurance options for your small business? Take a deep breath, we've got you covered. On this edition of the Big Small Expert podcast, we bring on board Chelsea, an insurance aficionado with a wealth of experience to demystify the world of insurance for small businesses. From commercial property insurance to liability and cyber liability insurance, we leave no stone unturned. We underscore the importance of regular risk assessments and the need for personalized advice from your insurance agency.

Home-based businesses, we've got you in our sights too. We dive right into the heart of insurance matters, because understanding your insurance needs is not a luxury but a necessity. You'll learn about coverage options, from actual cash value to replacement value, and why your insurance agent should be your new best friend. As we navigate the tricky waters of using personal vehicles for business purposes, Chelsea enlightens us about commercial policies and the often overlooked but important hired or non-owned auto endorsements.

And as they say, failing to plan is planning to fail. That's why we round up the episode with crucial planning tips and common pitfalls to avoid. We discuss a range of insurance types - car, life, and business - and stress the importance of regular reviews and updates. From understanding deductibles to planning for natural disasters and reevaluating your coverage after a claim, we'll help you prepare for the unexpected. So go ahead, tune in and arm yourself with the knowledge you need to protect your small business. With us, insurance doesn't have to make your brain go numb.

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.

Want to be part of an upcoming podcast episode? Email The Big Small Expert to submit your questions to our Big Small Expert, Melissa Palermo at Bigsmallexpert@gmail.com

Do you want to take your small business to the next level this holiday season? Your ticket to maximizing holiday sales is right here! I'm your host, Melissa Palermo, and I'm here to guide you through the bustling holiday period with some expert tips. From streamlining your inventory to smart clearance sales tactics, we'll tackle it all. You'll learn how to reduce unnecessary choices for customers, clear out underperforming stock, and stay ahead of the curve with current market trends. Don't let this festive season pass by without making the most of it for your small business!

We also dive deep into promotional strategies, discussing how to cleverly discount items and offer special promotions like the "12 Days of Christmas." We'll explore the importance of attractive packaging and how to avoid the pitfalls of damaged or outdated stock. Be prepared to engage with your customers creatively and provide an unforgettable shopping experience by going the extra mile. So get comfortable, take notes, and let's supercharge your holiday sales strategy together! Don't miss out on this opportunity to transform your small business and make this holiday season your most profitable yet!

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.

Want to be part of an upcoming podcast episode? Email The Big Small Expert to submit your questions to our Big Small Expert, Melissa Palermo at Bigsmallexpert@gmail.com